All Blog Posts
Why You Freeze on Camera: The Fear of Being Seen in Business
I sat frozen in front of my phone, recorded six minutes from the heart, and then threw the video away. In this episode, Lori Young and Jodie Rodenbaugh, the Love Liberator, explore why the fear of being seen lives in the nervous system, how to tell if you're connected to yourself, and how to build the capacity to be seen without forcing it.
Client-Generating Activities vs. Busy Work: How to Plan Your Week
Some weeks you work the whole time and still have nothing to show for it on Friday. In this episode, Lori Young and marketing and sales strategist Hailey Rowe break down the difference between client-generating activities and busy work, Hailey's four steps of client attraction, and the weekly non-negotiables that keep marketing from getting buried.
Where to Move Your Custom GPTs (Without Giving Away Your IP)
Custom GPTs stop working on December 11, and if you sold one or built your methodology into one, the fastest fix could hand that methodology to anyone who opens the file. In this episode recap, Lori Young and Wendy Breakstone break down what to back up first and where to rebuild, and when a skill is the right move for your IP.
Black Friday for Service-Based Businesses: 7 Ways to Play It or Skip It
For eight years I avoided Black Friday, and the one year I jumped in, I came out feeling completely misaligned. This post walks through seven sustainable ways service-based businesses can approach Black Friday, from skipping it entirely to launching early, running an undiscounted pop-up, or testing a beta offer, plus the year-round habit that matters more than any single sale.
Using AI to Build Your Offer: 5 Things to Hand Off, 5 to Keep Human
I built an offer with generic AI once, and it was so underwhelming that I scrapped it and started over. This post shares my honest map for using AI to build your offer: the five parts where AI earns its keep, and the five where a human needs to stay involved.
Why Your Offer Stopped Selling When Nothing About It Changed
Your offer is profitable, your clients love it, and you feel dread every time you sit down to deliver it. In this episode recap, Lori Young and human design coach Jennifer Greiner break down why offers stop selling when the business owner outgrows them, how to run an energetic audit of your offer suite, and how to tell the difference between an offer that needs fixing and one you have already left behind.
Confessions of an Aging Business Expert
This is a letter to anyone building an expert based business. For business owners who came before me. For business owners coming up behind me. And for business owners standing right where I am today - at the edge of “aging out” of the business world.
Strategic Partnerships for Expert Entrepreneurs: The Win-Win-Win Test
I admitted something on my own show that I probably shouldn't have: I'm exhausted by visibility. In this episode, Melanie Benson and I get into why more exposure isn't fixing that, and what changes when you choose proximity instead. Her win-win-win test, her vetting process, and the question she asks that stopped me cold.
Why Raising Your Prices Won't Stick Until You Fix This First
A client once told Lori Young to raise her price before she'd even finished the pitch, and she still didn't do it that day. In this post, she breaks down why a raised price doesn't stick until your offer is structured to hold it, and the specific patterns that keep good offers underpriced.
Is Your Offer Sales-Ready? 6 Pillars to Check Before You Launch
Two people signed up for an offer I built last November. In this post I break down exactly why, using the six pillars I now check every offer against before it goes out: positioning, structure, messaging, ecosystem, visibility, and sales.
How to Simplify Your Complex Business Using Concentrated Authority
I'm working on getting my own business down to three or four days a week, and it's forcing me to admit that simplifying isn't the same as just doing less. In this episode, business strategist Sonya Ramsey and I break down the real difference between offloading and simplifying, her Concentrated Authority framework, and the order you need to rebuild a business in if you want it to fit your life instead of fighting it.
The Summer Clean Out: Why Fewer, "Right" Offers Sell More
More offers don't mean more sales, they mean more decision fatigue for your buyers and more to manage for you. In this post, I walk through what every offer ecosystem needs first (a flagship offer), a simple gut check for what stays and what goes, and the real factors that decide what type of ecosystem actually fits your business.
Why Isn't My Offer Selling? What to Fix Before You Rebuild It
You poured everything into an offer, you launched it, and nothing happened. In this conversation on the Do What You Want podcast, Rachael Johnson and I dig into why genuinely good offers stall, why comparing your launch to the viral ones is doing real damage, and four of the seven dimensions that make an expert impossible to substitute.
Your Real Business Advantage: Telling Intuition from Fear
Comparing your business to someone else's success is often about their frequency, not their strategy. In this episode, Lori Young and evidential medium and business strategist Nicole Pope break down why your past experience is your real advantage, and how to tell your intuition from your fear before your next big decision.
10 Places Business Clutter Is Hiding (And What It's Costing You)
Business clutter isn't just the mess in your garage, it's the extra offers, platforms, and yeses draining your energy and your bottom line without you noticing. This post breaks down 10 places clutter hides in a business and a five-question framework for clearing it out.
The Identity Shift That Makes Selling Offers Feel Like You
Sales has always been Lori's Achilles heel as a marketer. In this guest episode with Jim Padilla, she gets honest about why, and the two of them dig into the identity work and practical infrastructure that actually changes how selling feels. Jim's Three Rs framework and the 7-11-4 rule are ones you'll want to write down.
Summer Business Strategy: What I'm Actually Doing (Refine and Recline Series)
Most business owners default to one of two modes in summer: grinding through it or checking out completely. In this post, Lori Young shares the six intentional modes she's actually using in her business this summer and the Refine and Recline philosophy behind all of them. It's a practical look at what designing your season on purpose actually looks like.
Ditch the PDF: How Interactive Lead Magnets Grow Your Email List Faster
Your PDF lead magnet is probably sitting unread in someone's downloads folder right now. In this episode recap, Lori Young and email strategist Kylie Kelly break down why interactive lead magnets are replacing static PDFs, what makes them actually convert, and how to build one that grows the right kind of list.
The Bridge Offer: Why Buyers Ghost You After Discovery Calls and How to Fix It
If your discovery calls keep ending in "I need to think about it," the problem probably isn't your pitch. It's a gap in your offer ecosystem that a bridge offer can fix. This post breaks down what a bridge offer actually is, how it differs from a low-priced product, and the three characteristics that make one work.
Why Online Courses Aren't Dead (They're Just Designed Wrong)
Everyone's saying online courses are dead. But what if the format was never the problem? In this episode with Harvard-trained educational neuroscientist Kasia Derbiszewska, we get into what actually separates a course that produces transformation from one that collects digital dust — and it comes down to design.