All Blog Posts
Client-Generating Activities vs. Busy Work: How to Plan Your Week
Some weeks you work the whole time and still have nothing to show for it on Friday. In this episode, Lori Young and marketing and sales strategist Hailey Rowe break down the difference between client-generating activities and busy work, Hailey's four steps of client attraction, and the weekly non-negotiables that keep marketing from getting buried.
Confessions of an Aging Business Expert
This is a letter to anyone building an expert based business. For business owners who came before me. For business owners coming up behind me. And for business owners standing right where I am today - at the edge of “aging out” of the business world.
Strategic Partnerships for Expert Entrepreneurs: The Win-Win-Win Test
I admitted something on my own show that I probably shouldn't have: I'm exhausted by visibility. In this episode, Melanie Benson and I get into why more exposure isn't fixing that, and what changes when you choose proximity instead. Her win-win-win test, her vetting process, and the question she asks that stopped me cold.
Your Real Business Advantage: Telling Intuition from Fear
Comparing your business to someone else's success is often about their frequency, not their strategy. In this episode, Lori Young and evidential medium and business strategist Nicole Pope break down why your past experience is your real advantage, and how to tell your intuition from your fear before your next big decision.
How AI Search Is Sending Me Pre-Sold Leads (And What I Think Is Behind It)
Most coaches and experts have no idea their ideal clients are finding them through AI search tools like ChatGPT and Perplexity. Lori Young shares what she discovered after realizing her last ten leads all came from AI search, including The Five Signals framework for increasing your chances of being the expert artificial intelligence recommends.