All Blog Posts
Client-Generating Activities vs. Busy Work: How to Plan Your Week
Some weeks you work the whole time and still have nothing to show for it on Friday. In this episode, Lori Young and marketing and sales strategist Hailey Rowe break down the difference between client-generating activities and busy work, Hailey's four steps of client attraction, and the weekly non-negotiables that keep marketing from getting buried.
Where to Move Your Custom GPTs (Without Giving Away Your IP)
Custom GPTs stop working on December 11, and if you sold one or built your methodology into one, the fastest fix could hand that methodology to anyone who opens the file. In this episode recap, Lori Young and Wendy Breakstone break down what to back up first and where to rebuild, and when a skill is the right move for your IP.
Black Friday for Service-Based Businesses: 7 Ways to Play It or Skip It
For eight years I avoided Black Friday, and the one year I jumped in, I came out feeling completely misaligned. This post walks through seven sustainable ways service-based businesses can approach Black Friday, from skipping it entirely to launching early, running an undiscounted pop-up, or testing a beta offer, plus the year-round habit that matters more than any single sale.
Using AI to Build Your Offer: 5 Things to Hand Off, 5 to Keep Human
I built an offer with generic AI once, and it was so underwhelming that I scrapped it and started over. This post shares my honest map for using AI to build your offer: the five parts where AI earns its keep, and the five where a human needs to stay involved.
Why Your Offer Stopped Selling When Nothing About It Changed
Your offer is profitable, your clients love it, and you feel dread every time you sit down to deliver it. In this episode recap, Lori Young and human design coach Jennifer Greiner break down why offers stop selling when the business owner outgrows them, how to run an energetic audit of your offer suite, and how to tell the difference between an offer that needs fixing and one you have already left behind.
Strategic Partnerships for Expert Entrepreneurs: The Win-Win-Win Test
I admitted something on my own show that I probably shouldn't have: I'm exhausted by visibility. In this episode, Melanie Benson and I get into why more exposure isn't fixing that, and what changes when you choose proximity instead. Her win-win-win test, her vetting process, and the question she asks that stopped me cold.
Why Raising Your Prices Won't Stick Until You Fix This First
A client once told Lori Young to raise her price before she'd even finished the pitch, and she still didn't do it that day. In this post, she breaks down why a raised price doesn't stick until your offer is structured to hold it, and the specific patterns that keep good offers underpriced.
How to Simplify Your Complex Business Using Concentrated Authority
I'm working on getting my own business down to three or four days a week, and it's forcing me to admit that simplifying isn't the same as just doing less. In this episode, business strategist Sonya Ramsey and I break down the real difference between offloading and simplifying, her Concentrated Authority framework, and the order you need to rebuild a business in if you want it to fit your life instead of fighting it.
The Summer Clean Out: Why Fewer, "Right" Offers Sell More
More offers don't mean more sales, they mean more decision fatigue for your buyers and more to manage for you. In this post, I walk through what every offer ecosystem needs first (a flagship offer), a simple gut check for what stays and what goes, and the real factors that decide what type of ecosystem actually fits your business.
10 Places Business Clutter Is Hiding (And What It's Costing You)
Business clutter isn't just the mess in your garage, it's the extra offers, platforms, and yeses draining your energy and your bottom line without you noticing. This post breaks down 10 places clutter hides in a business and a five-question framework for clearing it out.
The Identity Shift That Makes Selling Offers Feel Like You
Sales has always been Lori's Achilles heel as a marketer. In this guest episode with Jim Padilla, she gets honest about why, and the two of them dig into the identity work and practical infrastructure that actually changes how selling feels. Jim's Three Rs framework and the 7-11-4 rule are ones you'll want to write down.
The Bridge Offer: Why Buyers Ghost You After Discovery Calls and How to Fix It
If your discovery calls keep ending in "I need to think about it," the problem probably isn't your pitch. It's a gap in your offer ecosystem that a bridge offer can fix. This post breaks down what a bridge offer actually is, how it differs from a low-priced product, and the three characteristics that make one work.
Why I Scrapped My Interview Podcast (And Built My Own Stage)
For an entire year, Lori Young built a beautiful podcast stage and never stood on it. This post is the behind-the-scenes on her decision to scrap her interview show and rebuild it around her own expertise, and what she learned about the authority gap, anchor content, and why visibility only works when it's actually designed around you.
When to Retire an Offer (And How to Do It with Grace)
Most coaches hold onto offers too long. Not because the offer is working, but because letting go feels risky. Lori Young shares the three signs it's time to retire an offer for real, a quick diagnostic to help you know the difference between resting and retiring, and a five-step process for closing that chapter with honesty and grace.
The Legal Checklist Every Online Offer Needs
Most online business owners know they need legal protection. Very few have all the pieces in place before their next launch. This post walks through the four-stage legal journey of an offer with attorney Natalie Puglisi, covering trademark, copyright, FTC-compliant marketing, and the contracts every checkout page requires.
Two Biz Besties on AI, Custom Bots, and What Nobody Tells You About Building in Public
Two strategists. Two AI suites. One honest conversation about what really happened when they launched. Lori Young and Mallika Malhotra pull back the curtain on building and selling expert-built AI tools, why generic prompting falls short, and how to start integrating AI into your business without losing the human element that makes your work matter.
Should You Have One Signature Offer or a Full Suite? How to Decide Based on Your Stage and Energy Strategy
Deciding between one signature offer and a full suite of offerings is one of the most common - and most misunderstood - decisions coaches and experts face. Research shows that service-based solopreneurs who try to launch multiple offers simultaneously are significantly more likely to experience burnout and revenue inconsistency than those who start focused. The right answer depends on your business stage, your energy capacity, and the clarity of your positioning - not what everyone else seems to be doing.
Diving into the Pearl Sequence: How Your Design Reveals the Way You’re Meant to Be of Service
In this guest episode, Lori Young and Kehla G explore the Gene Keys and the Pearl Sequence, an energetic pathway that reveals how you’re designed to be of service and create prosperity. You’ll learn how the shadow, gift, and higher expression show up in business decisions, visibility, and offer creation. Plus, you’ll hear Lori’s Pearl Sequence interpreted in real time.
How Small Business Owners Can Attract Busy Clients and Build Loyalty
Small business owners and new startup founders are trying to earn busy client attention in a world where people scroll fast, compare faster, and postpone decisions without a second thought. That makes client acquisition feel unpredictable: the offer looks solid, the service delivers, yet inquiries come in bursts and bookings don’t stick. The real tension is that most marketing mistakes aren’t loud, they’re small gaps in clarity, follow-through, and trust that busy clients notice instantly. With a few smart, scrappy entrepreneurial marketing strategies, business owners can get seen, get chosen, and start building loyalty.
How to Build an Offer Ecosystem That Guides Clients from First Click to Premium Investment Strategy
Building an offer ecosystem is the single most strategic move a coach, subject matter expert, or thought leader can make to grow a sustainable, authority-driven business. A well-designed offer suite is not a random collection of services created over time — it is a strategically designed journey that aligns around one central transformation and intentionally guides clients from their very first step to their highest level of support. This guide walks through every layer of that ecosystem, from crafting a compelling free entry point to designing a premium investment strategy that clients are genuinely excited to say yes to.