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Recent Blog PostsTwo people signed up for an offer I built last November. In this post I break down exactly why, using the six pillars I now check every offer against before it goes out: positioning, structure, messaging, ecosystem, visibility, and sales.
I'm working on getting my own business down to three or four days a week, and it's forcing me to admit that simplifying isn't the same as just doing less. In this episode, business strategist Sonya Ramsey and I break down the real difference between offloading and simplifying, her Concentrated Authority framework, and the order you need to rebuild a business in if you want it to fit your life instead of fighting it.
More offers don't mean more sales, they mean more decision fatigue for your buyers and more to manage for you. In this post, I walk through what every offer ecosystem needs first (a flagship offer), a simple gut check for what stays and what goes, and the real factors that decide what type of ecosystem actually fits your business.
You poured everything into an offer, you launched it, and nothing happened. In this conversation on the Do What You Want podcast, Rachael Johnson and I dig into why genuinely good offers stall, why comparing your launch to the viral ones is doing real damage, and four of the seven dimensions that make an expert impossible to substitute.
Comparing your business to someone else's success is often about their frequency, not their strategy. In this episode, Lori Young and evidential medium and business strategist Nicole Pope break down why your past experience is your real advantage, and how to tell your intuition from your fear before your next big decision.
Business clutter isn't just the mess in your garage, it's the extra offers, platforms, and yeses draining your energy and your bottom line without you noticing. This post breaks down 10 places clutter hides in a business and a five-question framework for clearing it out.
Sales has always been Lori's Achilles heel as a marketer. In this guest episode with Jim Padilla, she gets honest about why, and the two of them dig into the identity work and practical infrastructure that actually changes how selling feels. Jim's Three Rs framework and the 7-11-4 rule are ones you'll want to write down.
Most business owners default to one of two modes in summer: grinding through it or checking out completely. In this post, Lori Young shares the six intentional modes she's actually using in her business this summer and the Refine and Recline philosophy behind all of them. It's a practical look at what designing your season on purpose actually looks like.
Your PDF lead magnet is probably sitting unread in someone's downloads folder right now. In this episode recap, Lori Young and email strategist Kylie Kelly break down why interactive lead magnets are replacing static PDFs, what makes them actually convert, and how to build one that grows the right kind of list.
If your discovery calls keep ending in "I need to think about it," the problem probably isn't your pitch. It's a gap in your offer ecosystem that a bridge offer can fix. This post breaks down what a bridge offer actually is, how it differs from a low-priced product, and the three characteristics that make one work.