You're Brilliant at What You Do. You Just Don't Want to Blend In.
I'm an Offer & Business Positioning Strategist helping transformation-focused coaches, consultants, and experts turn expertise into clear offers and strong authority.
You have the expertise. You get real results. You genuinely care about the people you serve.
But when you look at how you show up in the market, something feels “vanilla.”. You sound like everyone else. Your positioning is fuzzy. Your offers don't quite capture what you actually do. People know you're good, but they can't articulate what makes you different or how you even help. So they pass over you.
You might be stuck being seen as a generalist when you know you have specialized expertise worth paying for. Maybe you are building your first real offer and terrified of getting it wrong. It’s even possible you have offers that work okay, but your business feels scattered and you want something more cohesive.
And every business owner wants the same thing: to be recognized as one of the go-to experts in your space. To have offers and messaging that reflect the depth of your work. To build something scalable that enables you to have a life outside of work - real freedom, real impact and real financial independence.
The Problem With Being an “Unseen” Expert
You're done blending in. You're ready to stand out. You want to be “SEEN.”
I lived this. Then I fixed it.
Hello,
I'm LoriFor 8 years, I was a generalist doing everything for my clients. Coaching, marketing strategy, launching offers, building brands, websites, funnels, writing content. I could do it all.
Then the entrepreneurial space exploded. AI showed up. Suddenly I was competing with thousands of other coaches and marketing strategists who all sounded exactly like me.
I worked and stressed harder. It didn't matter. No one could explain what made me different. I had an agency, multiple offers, and zero clarity on what I was actually known for.
Eventually, I burned out. Not just exhausted. Full breakdown.
When I looked back at years of client work, I finally saw it: the offer strategy, positioning, and messaging was always the sticking point. That was the work where I created the most transformation. That was what I was actually great at.
So I “owned” it. I stopped being a generalist and became a specialist in offer and business positioning strategy.
Literally everything changed immediately. Speaking engagements flooded in. Content got easier. My ecosystem of offers made sense. My niche was specific and people finally understood how I could help them.
I went from invisible generalist to recognized authority. And I built a business that supports my nervous system instead of draining it.
The OfferMojo Ecosystem Method
I help transformation-focused experts build complete offer ecosystems and strong authority positioning. Not just one offer. Not just messaging. The whole system.
Most business coaches focus on one or two pieces. I work across all six pillars of a sustainable, authority-building business:
Offer Strategy
We clarify what you're actually great at, who you serve, and what problem you solve. We name your expertise in a way that positions you as an authority, not just another service provider.
Offer Ecosystem
We map your full client experience from free content to premium offers. Every piece has a purpose. Nothing is random. Your business becomes a clear path people can follow.
Offer Structuring
We design your offers with the right scope, timelines, pricing, and delivery methods. You get clear containers that are doable for you and valuable for your clients.
Offer Messaging
We craft language that sounds like you and lands with your people. No industry jargon. No vague empowerment talk. Clear, human words that reflect the depth of your work.
Offer Visibility
We create a visibility plan that fits your energy and your life. You don't need to be everywhere. You need a strategy that builds authority without burning you out.
Offer Sales
We simplify how people move from interested to enrolled. Clear pathways. Honest conversations. No pressure tactics. Just a sales process that feels natural for you.
When all six pillars work together, you stop overthinking. You stop blending in. You start leading with real authority.
I’m the Opposite of a Cookie-Cutter Coach
I don't hand you a template and tell you to make it fit.
I see patterns quickly. I hear what you keep getting stuck on. I know when an idea is close but not quite right, and I can sharpen it without stripping away what makes it yours.
I work with your nervous system, not against it.
If your business runs on adrenaline and anxiety, it's not sustainable. We build offers, visibility plans, and sales processes that feel good in your mind, body and spirit.
I bring AI-powered support that extends your thinking.
I've built the OfferMojo Squad, a team of custom AI assistants trained on my frameworks. They help you implement faster without losing your voice or your humanity.
I offer full infrastructure when you need it.
I'm not just a strategist. When you're ready to build, my agency team can create your brand, website, and offer funnels. You get both the strategy and the execution.
Are You a Good Fit?
I work with two types of clients:
Emerging Authorities
You're ready to claim your expertise and build your first real offer. You might be leaving corporate, formalizing work you've been doing informally, or finally packaging your skills into something sellable. You're done playing small and ready for clarity, structure and confidence.
Established Authorities in Transition
You already have clients and proof, but something doesn't fit anymore. You're pivoting to a new market, scaling differently, or rebuilding around who you've become. Your offers reflect an older version of you. You want a business that matches the leader you are today.
What I Actually Value in Our Work Together
Authority
We own your expertise and lead with it. No minimizing. No hiding behind vague language. We name what you're good at and build offers that reflect that authority.
Alignment
We build from truth and depth, not pressure. If your strategy doesn't feel right to you, we pause and adjust. Forced frameworks don't work here.
Clarity
We choose precision over fluffy noise. Clear offers sell better than complicated ones. We slow down, see what matters, and cut everything else.
Heart
I genuinely care about you and the courage it takes to step into authority. I lead with care while holding high standards. Both matter here.
Yep, I Have Creds
I bring 20+ years of experience in marketing, operations, and online business management. I'm a certified coach, FGS Master Marketer and branding specialist. I've built businesses, rebuilt businesses, and positioned dozens of experts as authorities in their industries.
Some of my clients include:
A dog trainer whose pipeline dried up. We repositioned him as a balanced, co-creative trainer transforming human-dog relationships. Today he's booked out and owns his authority.
A systems strategist stuck in retainer work. We repositioned her as a human-first client journey systems architect and built her full offer ecosystem. Now she's selling project-based work that excites her.
An identity mentor pivoting into a new business. We built her brand, frameworks, messaging, and first signature offer from scratch. She sold her first two clients and her business finally felt real.
You Get More Than Just Me
Behind the scenes, I have a small team of specialists: graphic designer, website developer, copywriters, and strategists. When you're ready to build your brand, website, or offer funnels, we have the capacity to bring it to life. You get both strategy and infrastructure.
“I really feel seen by Lori! This is significant. Lori obviously has her own brand, and it’s so important in a marketing coach that they get YOUR brand and understand how it may be different from their own aesthetic. Her posture is always one of listening and simply being curious about the client and what’s going to work. I believed from the beginning that she is invested in serving her clients. I find her matter of fact and straightforward but also caring. One of the most difficult types of Coach to find in my view is a good marketing coach because there are SO many and I think people often overstate their knowledge and skill. I never felt that Lori sold to me, she just shared her thoughts and how she could serve.
It’s clear too that Lori has a great team and respects their expertise. This is really important to me. She has a lot of wisdom at her fingertips due to choosing good people around her and will always say if she doesn’t know something. This builds trust.
This has been a GREAT experience.“
~ SJ Harrison
Let's Build You a Business That Reflects Your Real Authority
If you're tired of blending in, ready to claim your specialty, and want a business that positions you as a leader without draining your nervous system, let's talk.