Money, Nervous Systems and Offers: How to Stop Stressing and Start Receiving
Running a business with a calm, grounded nervous system is quickly becoming a requirement, not a luxury. In this episode of The OfferMojo Show, Lori talks with money mindset coach and licensed professional counselor Nichole Jones about the real connection between money, your body, and the offers you put into the world. Together, they look at how money anxiety shows up in business through underpricing, overdelivering, avoiding sales, and constantly feeling like you are behind, even when the numbers say otherwise.
Nichole shares how she went from struggling to fill her private practice to creating a business that feels more spacious and profitable by working with brain spotting, nervous system regulation, and spiritual surrender. She did not just change her budget spreadsheet. She changed the beliefs and stored experiences in her system about worthiness, safety, and what women are “allowed” to have. Out of that work, her Awakened Wealth program was born, and now she helps women entrepreneurs feel safer with money and more confident in their offers. If you have ever felt like you technically have a good offer but still cannot seem to sell it without panic, this conversation will feel like a mirror.
Key Takeaways
Mindset alone does not reach the root.
Nichole tried mindset coaching for years. Things only shifted when she worked with the deeper material stored in her body and nervous system, not just her thoughts.
Money stress is almost never just about money.
The tension around pricing, revenue, and sales usually traces back to worth, safety, visibility, and old stories about what you are allowed to have.
Your nervous system is shaping how you create and sell offers.
When your system is on high alert, it often looks like chronic overgiving, discounting, changing your prices out of fear, avoiding sales calls, or building offers that drain you.
Receiving is part of your capacity.
Lori names time, energetic, and spiritual capacity. Nichole adds that if you cannot receive, your true capacity stays small, even if your calendar looks open.
Overgiving is not generosity, it is scarcity in disguise.
Nichole talks about “no more blood money” and how saying yes when you want to say no, people pleasing, and overextending yourself chips away at you over time.
Wealth mindset and scarcity mindset feel very different.
Scarcity sounds like “there is never enough, money is for other people, I will always struggle.” A wealth mindset sees money as a tool, expects learning from mistakes, and does not hang all self worth on income.
Offer alignment matters more than what an expert tells you to do.
Nichole once built offers that came from a coach, not from herself, and could not sell them. Lori is clear that if an offer does not feel aligned to a client, they do not create it, even if it looks “smart” on paper.
Notable Quotes
“Money anxiety often sneaks up behind the scenes. It’s showing up as underpricing our offers, over delivering, avoiding sales conversations, or feeling stuck in scarcity no matter how much we earn.”
– Lori Young
“I knew to make real shifts in your body, you could not work just with your prefrontal cortex.”
– Nichole Jones
“I just wanted freedom from that. I wanted to quit spiraling about how I was going to retire, how I was going to pay bills, having the intense fear of ‘I’m going to lose my house.’”
– Nichole Jones
“It’s rarely about the money. It goes back to your worth and whether or not you feel worthy to run a business, to charge what you’re charging.”
– Lori Young
“We say yes when we want to say no. We’re like these little parts of ourselves are dying and it’s all coming from this place of scarcity.”
– Nichole Jones
“Having money does not equal a wealth mindset. At all.”
– Nichole Jones
“If it doesn’t feel good to you, then it’s not quite right.”
– Nichole Jones
Guest Bio – Nichole Jones
Nichole Jones is a Money Mindset Coach, licensed professional counselor, brain spotting consultant, Ayurvedic practitioner, and yogi. She helps female entrepreneurs stop stressing about money and start receiving more with ease by combining nervous system work, brain spotting, spirituality, and mindset tools. Through her Awakened Wealth program, Nichole supports women in healing generational money patterns, feeling more secure with their finances, and building businesses that honor both abundance and well being. With more than a decade of experience in therapy and coaching, she is devoted to helping women feel safe with money so they can grow their income and impact without constant anxiety.
Website: www.awakened-wealth.com
Instagram: https://www.instagram.com/therealnicholejones
What’s Your Money Block? Find Out What’s Keeping You From Feeling Calm and Finally Getting Ahead: www.awakened-wealth.com/moneyinventory
Host Bio – Lori Young
Lori Young is a certified business coach and offer strategist for transformation-focused coaches, consultants and service-based experts. As the host of The OfferMojo Show, she helps entrepreneurs craft, message, and sell offers that feel aligned to their values and nervous systems while still honoring their income goals. Lori’s work blends practical offer strategy with energetic capacity, so clients can build businesses that feel like a full body yes instead of a nonstop grind.
Summary of Money, Nervous Systems and Offers
Most business advice talks about strategy, but Lori and Nichole are more interested in what is happening underneath all of that. This episode of The OfferMojo Show centers on a simple question: what if your money patterns and nervous system are doing more to shape your business than your marketing plan ever has? Lori shares that one of her own goals is to stop chasing and pushing and to lean more into trust and receiving. Nichole is the perfect person to explore that with her.
Nichole begins by sharing how she started as a therapist who did everything “right” on paper. She had the degrees, the license, and multiple certifications. She truly believed that once she opened her practice, clients would automatically show up. That did not happen. The practice grew slowly, and she did not yet understand how her upbringing, money messages, and generational patterns were influencing her relationship with earning and receiving.
As her frustration with slow growth increased, she did what many entrepreneurs do. She hired coaches and jumped into mindset work. At the same time, she was already trained in brain spotting and knew that real, lasting change rarely comes from working only with the thinking part of the brain. In her own system, she noticed old material: childhood memories of scarcity, watching parents scrape by, and living in a community where wealth seemed to belong to other people.
Her turning point came when she decided to work with a brain spotting money coach. She did not go into that coaching container trying to hit a big income goal. She simply wanted relief from the constant money fear. The fears were intense. Worries about retirement, bills, debt, and losing her home kept her up at night. As she worked on these deeper layers through brain spotting, something shifted inside her, and the outer numbers started to reflect that. Her caseload doubled, and income in the second half of the year matched what she had made in the entire first half. The following year, she doubled her income again.
Alongside the nervous system work, Nichole found the book “It’s Not Your Money” by Tosha Silver and began practicing a new way of relating to money that involved more surrender and less gripping. She describes letting go of attachment and control and watching “money miracles” begin to show up. In her therapy practice, many of her clients were therapists themselves, and as she helped them with their money stories, their businesses also began to shift. That is how her program, now called Awakened Wealth, took shape.
Lori brings in her own story here too. At the start of the year, she began working with a therapist because she was tired of feeling like her income did not reflect her skills and effort. She could feel that unresolved stories from her past were holding her back. She talks about doing a brain spotting session herself, including the hesitation and fear about what might surface. After some time, she found a spot that opened things up, and she realized, once again, that the work she was doing was not just about money. It was about worth, visibility, belief in her brilliance, and the right to take up space in her industry.
The conversation then moves into capacity and the ability to receive. Lori shares that a coach once told her she had a “capacity problem.” At first, she disagreed because she did have room for more clients. Over time, though, she realized she needed to look at different kinds of capacity, including time, energetic bandwidth, and spiritual capacity. Nichole adds that many women, especially those in healing and helping roles, have a hard time receiving. They are used to overgiving, which leaves very little room to let anything in.
Nichole introduces the phrase “no more blood money” to describe the subtle ways we sacrifice ourselves when we people please in business. This looks like saying yes when we want to say no, packing our schedule too full, stretching beyond what feels sustainable, and constantly prioritizing our clients’ comfort over our own well being. She points out that this kind of overgiving often comes from scarcity: the fear that if we set a boundary or say what we really see, the client will leave and the money will disappear.
From there, they talk about scarcity mindset and wealth mindset. Scarcity sounds like “there is not enough, money is for other people, I will always be fighting uphill.” It is often rooted in generational experiences, such as Nichole’s story about her dad’s grandmother, who sent him to school with moldy bread in his lunch because her Depression era experience taught her that food might run out. Wealth mindset treats money as a tool, assumes that mistakes are part of learning, and does not place all of a person’s worth on their income. Nichole is careful to say that having money does not automatically mean you have a wealth mindset. She has clients who have plenty of material resources and still live with constant fear of losing it all.
They also address a common refrain in the online business world: “People are not buying right now. The economy is bad. No one wants to spend.” Nichole’s response is clear. You do not have to adopt that story as your own. While she acknowledges that systemic issues such as poverty, racism, and other forms of oppression are real and shape people’s access and experience, she also points out that many practitioners and coaches are still doing well. Her invitation is to be selective about whose story you allow into your mind.
To bring it back to offers, Nichole shares that she has had excellent offers in the past that did not sell because they were not fully hers. They had been designed according to a coach’s formula, and although the structure looked strong, her inner world did not line up with it. Underneath, she still held beliefs that it could not work for her or that no one would pay what she wanted to charge. Lori shares that her own approach is the opposite of “cookie cutter.” She does not force clients into offers that do not feel aligned, such as group programs they do not truly want or launches that feel off. If it does not feel right in the body, they do not build it.
The larger message of the episode is that your offers do not live in a vacuum. They are tied to your nervous system, your history with money, your capacity to receive, and your willingness to trust yourself. When you start to work with those deeper pieces, your offers become easier to talk about and easier to sell, not because you are pushing harder, but because your inner and outer worlds are finally pointed in the same direction.
