All Blog Posts
Mastering the Game of LinkedIn to Build a Personal Brand + Sell More Offers with Natasha Walstra
Discover how LinkedIn strategist Natasha Walstra rebuilt her business after maternity leave by returning to the simplest truth: relationships create results. This blog explores her journey from burnout to clarity, the mindset shifts that changed everything, and the soft-sell strategies that helped her sell out her offers with ease. A powerful read for coaches and service providers who want aligned visibility and human-centered growth.
The Missing Piece in Your Business Growth Plan
When your business growth feels stuck, it’s rarely just a marketing problem. More often, it’s your offers quietly holding you back. In this post, Lori shares ten signs that it’s time to revisit your offer strategy, how to know when you’re ready for deeper support, and what to ask before hiring an offer strategist. Clarity starts here.
Guest to Unforgettable: What Makes You Stand Out in a Podcast Interview
Standing out as a podcast guest isn’t about being everywhere — it’s about being aligned, intentional, and unforgettable. In this week’s blog, I sit down with podcast booking expert Noemi Beres to explore how to choose the right shows, deliver memorable conversations, and fully leverage each interview for visibility and growth. Perfect for coaches ready to elevate their authority through strategic podcast guesting.
Founder Reflection: Business Trends for 2026 — and My Honest Take on What Actually Matters
The coaching and online business landscape is evolving fast — and 2026 will reward clarity, alignment, and trust over trends. In this grounded report, Lori Young shares 10 key business trends to watch in 2026 and her honest take on what they mean for coaches, healers, and soul-led experts. A must-read for anyone planning an intentional, sustainable next chapter.
Leveraging Paid Workshops to Sell More Offers (and Even Test New Ones) with AnnMarie Rose
Discover how paid workshops can become your simplest, most effective sales strategy in 2025. In this conversation with business strategist AnnMarie Rose, we explore how two-hour workshops can replace heavy launches, attract ready-to-buy clients, and even validate new offers with ease. If you’re craving a simpler way to sell your genius—this one’s for you.
Membership Models for Coaches and Experts: How to Know If a Community Offer Is Right for You
Memberships and paid communities are everywhere in 2025—but are they right for your coaching business? In this post, Lori shares her personal experience inside two very different paid communities and what she learned about connection, capacity, and alignment. Discover the real ingredients behind sustainable memberships—and how to choose the offer model that truly fits your energy and business goals
What Makes an Offer “High-Ticket” and Is It Right for Your Business?
There’s a lot of noise about “charging more,” but few people talk about what actually makes an offer high-ticket. In this grounded, strategic breakdown, Lori Young shares the truth about premium pricing — what defines it, when the timing is right, and how to know if it truly fits your business. Clarity first. Confidence next. Alignment always.
Branding as Healing: Trusting Yourself in a Noisy Marketing World with Valeria Basso
What if branding wasn’t just about strategy—but about healing? In this conversation with brand strategist and healer Valeria Basso, we explore why your quirks are your edge, how to brand yourself without being boxed into a niche, and why imposter syndrome fades when you own your story. Discover how to align your marketing with who you truly are—and finally stand out in a crowded, cookie-cutter world.
Founder Reflection: 10 Common Offer Challenges I’ve Seen from 20+ Years as an Entrepreneur
Every entrepreneur wrestles with offers — some soar, others flop. In this Founder Reflection, Lori shares the 10 most common offer challenges she’s witnessed over two decades in business. From wandering specialties to silent launches, you’ll discover the patterns that derail growth and the lessons that will help you build offers that align, sell, and sustain your business for the long term.
Your Coaching Offer Suite: A Complete Guide to Designing Aligned Client Journeys
An aligned coaching offer suite is more than a list of programs—it’s a client journey that creates clarity, flow, and recurring revenue. In this post, Lori Young shows you how to design entry points, mid-tier bridges, premium experiences, and continuity offers that meet clients where they are while protecting your energy. Discover how to simplify your business, deepen your impact, and scale without burnout.
The 5 Phases of the Offer Process: Why Alignment Matters at Every Stage
Ever wonder why an offer that looks amazing on paper still struggles to sell? The secret is alignment at every stage of the offer creation process. In this post, we break down the five phases of the offer creation process and show how alignment turns offers from heavy and confusing into magnetic, sustainable, and profitable.
Scale Smarter - Turn Your Expertise into an AI Powered Asset with Mallika Malhotra
Scaling your expertise doesn’t mean adding more to your plate — it means packaging your brilliance into assets that work for you. In this guest collaboration, Lori Young and brand strategist Mallika Malhotra dive into how frameworks become the foundation for AI-powered tools, like Mallika’s Brand Force™ and Lori’s OfferMojo™ Squad. Learn how to scale smarter, amplify your impact, and future-proof your business with clarity and innovation.
Founder Reflection: My Journey through the AI Revolution
When AI first hit the business world, I felt both curiosity and fear. In this personal reflection, I share my journey from hesitation to building a custom AI “dream team” that now supports my business — without replacing my voice or values. You’ll see how I turned resistance into a refined, aligned strategy, and how you can use AI to amplify your work while keeping it deeply human.
3 Easy Ways to Make Your Content Writing More Conversational
Is content writing dead? The rise of video popularity and AI-generated content is causing some shifts in the world of content marketing. Let's look at three ways you can easily adapt your writing to meet the expectations of today's consumers.
Spelling and Grammar Matters: So Do These 5 Copy Gems
Spelling and grammar matter if you want to have an online presence that looks professional. But if you don’t want people to snooze when they’re halfway through your website you need more.
Why You Should Be Repurposing Your Content (Plus, 5 Amazing Ways to Do It!)
Are you producing and publishing regular content for your tribe? Is that a big “Yes!” or are you shaking your head, secretly wishing you were doing this? Have no fear. Repurposing content is here.