Discover how LinkedIn strategist Natasha Walstra rebuilt her business after maternity leave by returning to the simplest truth: relationships create results. This blog explores her journey from burnout to clarity, the mindset shifts that changed everything, and the soft-sell strategies that helped her sell out her offers with ease. A powerful read for coaches and service providers who want aligned visibility and human-centered growth.

What if branding wasn’t just about strategy—but about healing? In this conversation with brand strategist and healer Valeria Basso, we explore why your quirks are your edge, how to brand yourself without being boxed into a niche, and why imposter syndrome fades when you own your story. Discover how to align your marketing with who you truly are—and finally stand out in a crowded, cookie-cutter world.

Your website is your online storefront—and if it’s not working for you, it’s working against you. This guide covers 9 essential elements every wellness website needs to attract dream clients, build trust, and increase conversions—from compelling copy to interactive content.

In the wellness industry, your color palette isn't just about looking pretty—it’s about creating an emotional connection. Whether you're building trust, inspiring calm, or sparking joy, your colors have a lot to say.

In the dynamic world of health and wellness, authenticity is everything. As a founder, your personal and organizational values are the foundation of your brand’s identity and the secret ingredient that builds trust with your audience. These values influence not only the way you operate but also how your customers and team members perceive your business. Values aren’t just words on a page—they’re guiding principles that shape every decision you make, from the services you offer to the way you interact with clients and colleagues. When your personal values align with your brand’s mission and your team’s actions, you create a cohesive and impactful presence that resonates with others on a deeper level.

Standing out in the often noisy (dare I say saturated) health and wellness industry can be difficult. Many brands have similar offers–from fitness coaching to somatic healing to holistic nutrition plans–making it challenging to capture attention and convert visitors into loyal customers. This is where crafting (and utilizing) a clear and compelling unique value proposition (UVP) puts you 10 steps ahead of your competitors.

Your brand’s reputation is one of your most valuable assets, especially as a mission-driven business owner. In our latest deep dive, we share simple yet powerful strategies to protect it. Learn how to manage your online presence, engage with your audience, deliver on promises, and handle feedback with care. You’ll also discover the importance of owning mistakes and sticking to your values for long-term trust. Protecting your reputation takes intentional effort, but it's key to making a lasting impact and growing your business.

Last year, I rebranded my business from Amazing OBM to On A Mission Brands. If there’s one thing I learned from this experience, it’s that a successful rebrand requires careful planning and thoughtful execution. Here are key tips and steps to ensure your rebranding project hits the mark for your mission-driven business.

LinkedIn is no longer a networking platform for professionals. These days it's is a place to authentically connect with others, share your mission, and attract clients who resonate with your values. Optimizing your LinkedIn profile allows you to showcase your unique brand in a way that aligns with your purpose and passion.

Brand authenticity is crucial for standing out in today’s market. Business owners can build trust by being transparent, engaging with their audience, and consistently delivering quality. Sharing behind-the-scenes content, partnering with aligned influencers, and showcasing expertise through valuable content enhances credibility. Read on for 10 strategies that can help you create a brand people trust and believe in.

The stronger your brand identity, the stronger your hold on the market.

And to have a strong brand identity, you need to have strong brand identity elements.

So, what are these elements?

How do you use them to create a strong brand identity?

Have you incorporated them all into your brand?

Head on over to this week’s blog and find out.

Brands today need a solid and consistent impact story to stand out and meet the demands of socially conscious consumers. Your impact story is a compelling narrative that highlights the positive changes your business brings about. It’s not just about what you do, but how and why you are making a difference. Telling your impact story gives you a chance to build loyalty with people who are aligned with your mission, thereby growing your reach while making an even bigger mark on the world.

If I were to ask you what your brand personality is, could you tell me? Many business owners cannot. Sometimes we even have a hard time describing our own personality, let alone our brand personality. But in order for you to stand out and create a name for your business, your personality needs to shine through in every touchpoint of your brand. Here are the 8 steps to designing your brand personality.

Your brand messaging is one of the most powerful tools for connecting with your audience and making an impact with your business or organization. Taking a regular look at how you are communicating your brand identity and how it’s being received is key to staying relevant and visible. Here are 7 signs it's time to revisit your messaging.

Embarking on the entrepreneurial journey is both an exciting and daunting venture. It’s about turning visions into reality, with success often hinging on the alignment of passion, skills, and market needs. The fusion of your enthusiasm for your work, the expertise you bring to the table, and a keen understanding of what the market seeks is crucial. This guide, courtesy of On A Mission Brands, is tailored to help you navigate the intricate process of choosing the right business type, ensuring your path is both fulfilling and viable.

Building your brand visibility is all about testing. There are no surefire ways to build your business brand online. There are no tactics that work for everyone. Every business brand is different. Every business owner is unique. And you need to find branding and marketing strategies that work for you and your individuality. Here are 10 ideas you can start using today to build your brand visibility.

Your offer suite should make it simple and easy for your ideal clients to buy. There should be no questions left in their mind about what you do and who you work with. The more clear and specific you can be, the easier it is to market your business. And ultimately establish yourself as the go-to expert in your field. Here are the important steps for crafting an offer suite that appeals to all your prospects.

No one wants to go through all the hard work of launching a new offer, only to have it flop. Truth be told though, it happens to most of us. I’ve been a launch manager for years and have supported many coaches in getting their offers out into the world. And I can tell you from experience that although there are many moving components that make a launch successful, the single greatest starting point to achieve sales is with your offer. If you focus a great amount of energy on perfecting your offer, you will eventually break through and experience the joys of a multi-five or six figure launch. Here is your comprehensive guide to creating a hole-in-one offer.

One of the most effective ways to connect with your ideal client is by making sure your brand messaging is dialed in to speak directly to them. Learn how to use message mining to get clear on the exact words and phrases that resonate with your audience. You can use the data you collect to write content that reflects your ideal client's pain points and desired outcomes.

As a branding and marketing agency for brands on a mission, we know what it takes to make your brand stand out and resonate with your ideal audience. And it all starts with a good brand strategy. But what makes a brand strategy infallible? The answer lies in its three essential ingredients: Mission, Vision, and Values. Let's take a peek into each one of them and see how they help shape your brand, making it more memorable and impactful.