The coaching and online business landscape is evolving fast — and 2026 will reward clarity, alignment, and trust over trends. In this grounded report, Lori Young shares 10 key business trends to watch in 2026 and her honest take on what they mean for coaches, healers, and soul-led experts. A must-read for anyone planning an intentional, sustainable next chapter.

What if branding wasn’t just about strategy—but about healing? In this conversation with brand strategist and healer Valeria Basso, we explore why your quirks are your edge, how to brand yourself without being boxed into a niche, and why imposter syndrome fades when you own your story. Discover how to align your marketing with who you truly are—and finally stand out in a crowded, cookie-cutter world.

Your website isn’t just a digital brochure—it’s either fueling or stalling your profit. This blog unpacks the subtle but powerful shifts that transform a site from “pretty” to profitable: speed, navigation, mobile design, CTAs, and more. Discover where hidden leaks may be costing you clients and learn how to refine—not rebuild—your site to create a smoother path to revenue and growth.

You’ve got the skills, the content, and the passion—but your offers still aren’t landing the way you want. This blog breaks down why that happens and how a business strategist (who actually specializes in offers) can help you map an aligned, sustainable offer ecosystem. If you’re done piecing things together on your own, this is the clarity you’ve been looking for.

Sick of the tech overwhelm that comes with complicated funnels? This blog breaks down what a simple sales funnel actually is, the four essential elements it needs, and real-world examples for wellness and personal development coaches. If you’re ready to stop chasing complexity and start selling with clarity, this one’s for you.

Struggling with inconsistent income in your wellness business? Revenue diversification is the key to financial stability and long-term growth. In this blog, discover 10 creative ways to expand your income, from online courses to memberships, retreats, and more. Learn how to create sustainable revenue streams that align with your mission—without burnout.

Want to stand out in the crowded wellness market? Learn how defining a niche reduces competition, strengthens client relationships, and positions you as an expert. This guide shares steps to identify your passion, refine your ideal client, and uncover market opportunities. Discover how niching down amplifies your impact and connects you with clients who need your services most. Start building a focused, thriving wellness business today!

While online courses are a great way to share expertise, build authority, and create scalable income streams, launching an online course isn’t as simple as uploading content and hoping for sales. Even the smallest of courses require a strategic, phased approach to ensure success. Let’s break down the five essential phases to successfully launch and sell your online course for your health and wellness brand.

Learn how to create a powerful content strategy that aligns with your mission-driven business goals. Discover actionable steps to grow your brand, engage your audience, and make a bigger impact with intentional content that resonates with a clearly defined target audience ready and willing to invest in your movement.

As an online business owner, you know that serving a diverse range of clients means understanding their needs and delivering solutions that meet them at various stages of their journey. This is where the 1-2-3-4-5 Offer Suite comes in, inspired by Justin Welsh’s profit pyramid concept. The idea is simple: your business should offer a range of services or products, from introductory to high-ticket items, to cater to clients’ needs at every level. Curious? Read on.

How do you determine which ideas to pursue and which to shelve for later? How do you avoid the ever-tempting lure of squirrel syndrome? How do you ensure that your short-term goals are aligned with your long-term vision? Let’s find out.

Your offer suite should make it simple and easy for your ideal clients to buy. There should be no questions left in their mind about what you do and who you work with. The more clear and specific you can be, the easier it is to market your business. And ultimately establish yourself as the go-to expert in your field. Here are the important steps for crafting an offer suite that appeals to all your prospects.

No one wants to go through all the hard work of launching a new offer, only to have it flop. Truth be told though, it happens to most of us. I’ve been a launch manager for years and have supported many coaches in getting their offers out into the world. And I can tell you from experience that although there are many moving components that make a launch successful, the single greatest starting point to achieve sales is with your offer. If you focus a great amount of energy on perfecting your offer, you will eventually break through and experience the joys of a multi-five or six figure launch. Here is your comprehensive guide to creating a hole-in-one offer.

You became a life coach because you wanted to create transformation for people and make a difference in this world. And somewhere along the way of growing your life coaching business, you hit a wall. Growth became challenging and thoughts of giving up plagued your mind. In this article, I am going to outline the seven obstacles (along with strategies to overcome) you will incur while trying to grow your life coaching business.

Before you let your heart sink when you hear "no" from a prospect, let's consider what this "no" means and what you can learn from it. Here are 5 reasons you may hear "no."