There’s a lot of noise about “charging more,” but few people talk about what actually makes an offer high-ticket. In this grounded, strategic breakdown, Lori Young shares the truth about premium pricing — what defines it, when the timing is right, and how to know if it truly fits your business. Clarity first. Confidence next. Alignment always.

Pricing your coaching services is more than math — it’s energy, messaging, and self-worth. In this post, we explore how to set your prices with confidence in today’s economy, navigate the trust recession, and avoid the hidden costs of undercharging. Learn the three layers of confident pricing and how to build trust before the sale so your price feels like a full-body yes.