Guest to Unforgettable: What Makes You Stand Out in a Podcast Interview
If you’ve ever thought, “I should really get on more podcasts,” but then felt a little queasy at the idea of pitching yourself everywhere and talking into the void…this conversation is for you.
In this episode of The Offer Mojo Show, I sat down with podcast booking expert Noemi Beres, co-owner of Podcast Connections, to talk about how to move from “just another guest” to “unforgettable presence” in a host’s world and a listener’s mind. We didn’t stay on the surface. We went into who podcast guesting is really for, how to choose the right shows, and how to show up in a way that actually leads to aligned connections, referrals, and clients.
We also got brutally honest about what most guests get wrong: saying yes to misaligned invitations, winging episodes, talking about random topics that don’t match their offers, and then…never sharing the episode once it’s live. If you want podcast guesting to be a powerful visibility leg of your business table—not a time-sucking vanity metric—this breakdown will help you show up with intention, depth, and a clear next step for your listeners.
7 Key Takeaways from the Episode
Podcast Guesting Is Not a Beginner Business Strategy
If you’re desperately trying to land your first clients, podcast guesting is not your quickest path. Noemi recommends using it once you have an established business, a clear offer, a website, and at least some clients. Podcast guesting works best as one leg of your marketing table, not the very first brick you lay.Get Crystal Clear on Your Goal Before You Pitch
Don’t go on shows just to “have fun conversations on Zoom.” That’s lovely—but it’s not a marketing strategy. Ask: What’s my goal with podcast guesting? Who am I trying to attract? What do I want listeners to do next? That clarity shapes which shows you choose, what topics you pitch, and how you show up.Align Your Topics with Your Offers—Always
One of the biggest mistakes we see: going on a show and talking about a completely random topic that has nothing to do with your offers. It doesn’t build credibility, authority, or momentum in your business. Your topics should be tightly connected to your services, frameworks, and buyer journey so listeners can naturally take the next step with you.Specific, Fresh Topics Stand Out—Generic Ones Get Deleted
“I want to talk about marketing” is not a topic. It’s a category. Hosts receive hundreds of pitches, and vague topics go straight to the virtual trash. Noemi encourages guests to find their unique angle in their niche and refine topics that clearly connect to the host’s audience and to the offer you want to lead people into.Memorable Guests Are Prepared, Human, and Present
Unforgettable guests don’t wing it. They prepare, they know their stories, they bring humor and humanity, and they’re willing to be open and vulnerable. They also treat the interview like a living conversation—listening deeply to the host, responding to what’s actually being said, and letting their personality come through.Your Growth Edge: Watch Yourself Back
As uncomfortable as it is, watching or listening to your own interviews is pure gold. You’ll see your strengths (magnetic energy, expertise) and your growth edges (filler words, facial expressions, pacing). This awareness helps you refine your presence, your storytelling, and even your comfort with intentional silence.The Episode Isn’t Over When You Hit “Stop Recording”
Recording is only half the opportunity. The other half is in what you do after: sharing the episode more than once, repurposing it into clips and quotes, sending it to your email list, and—most importantly—deepening your relationship with the host. Many collaborations, client relationships, and friendships are born after the interview ends.
Key Quotes from the Conversation
“Marketing for me is like a table with four legs. Podcast guesting is just one leg of that table.”
“If you’re just starting out, I wouldn’t recommend jumping in like, ‘Let’s do 50 podcasts and I’m going to be famous.’ That’s just not happening.”
“Please, please, please do not go on a bunch of shows and talk about a random topic that has nothing to do with your offers.”
“Never ever wing an episode. It’s really important to prepare and be super clear about what you’re talking about.”
“Whatever niche you’re in, it can still be entertaining. Bring your personality, your humor, your stories—those guests are memorable.”
“You must watch yourself back. It’s not easy, but you learn so much—how you show up, your energy, even your facial expressions.”
“Podcast guesting is the 21st century’s biggest networking opportunity. This is not just an interview; it’s the beginning of a relationship.”
Guest Bio – Noemi Beres
Noemi Beres is the co-owner of Podcast Connections, a podcast booking agency that helps entrepreneurs and business owners enrich their lives through connections—sharing their knowledge and getting featured on quality podcast shows. She has worked in online marketing since 2007 and holds a master’s degree in Danish literature and language. A linguist, content creator, and master organizer, Noemi brings both structure and creativity to her work. When she’s not matching experts with aligned podcasts, you’ll find her making hand-sewn collages on canvas, playing her hang and frame drum, or out walking and soaking up nature.
Website: https://www.podcastconnections.co/
LinkedIn: https://www.linkedin.com/in/noemiberes/
Instagram: https://www.instagram.com/noemi_beres_/
Host Bio – Lori Young
Lori Young is a certified business coach and offer strategist for impact-driven and expert-led businesses. She helps coaches, healers, therapists, and soul-led service providers turn their expertise into aligned, profitable offer ecosystems that feel like a full-body yes—for them and their clients. Through her Offer Mojo framework, Lori blends soulful strategy, clear messaging, and offer architecture so her clients can create sustainable income, grounded confidence, and a ripple effect of impact across their communities.
Deep Dive: Guest to Unforgettable – Episode Summary
This episode opens with a question most coaches and experts quietly hold: how do I get more eyes on my work in a way that actually leads somewhere? Instead of defaulting to “get on more podcasts,” we explore what it really looks like to use podcast guesting as strategic visibility, not just another thing on your to-do list. From the very beginning, the focus is on alignment—alignment with your offers, with your energy, and with the people you want to serve.
Noemi shares how she entered the podcasting world through a forced pivot. For years, she and her husband ran a travel-related online business. When the pandemic hit, that entire business vanished almost overnight. Instead of trying to resurrect something that no longer had legs, they rebuilt around a new form of marketing: podcast guesting. With her background in content and online marketing, helping experts get featured on aligned shows became a natural extension of the skills she already had. You can hear in her voice that this wasn’t just a tactical shift; it was a choice to stay in the game by evolving.
Because she runs the agency with her husband, we get a glimpse into what it’s like to live and work with your partner long-term. Their sustainability comes from clarity: she’s the face and voice of the company, and he thrives in research and behind-the-scenes support. They even work in separate rooms. That detail matters, because it mirrors a deeper point: knowing your strengths and putting yourself in the right role is just as important for podcast guesting as it is for running a business with your spouse.
From there, the conversation turns toward a truth many don’t want to hear but need to: podcast guesting is not the ideal starting point if you’re brand new and desperate for your first clients. Noemi is very honest about this. Without an established offer, a basic online presence, and at least a few clients under your belt, podcast guesting can feel exciting but won’t necessarily convert. It works best as one leg of your visibility table, not the whole structure. You need somewhere for listeners to land—an offer, a message, a home base that reinforces what they just heard from you.
This naturally leads into offers and message alignment. One of the biggest patterns we see is experts going on shows and talking about topics that have nothing to do with what they sell. It might be interesting, but it doesn’t build authority or lead back into their business. Noemi shares that, in her onboarding calls, she constantly sees vague topics like “let’s talk about marketing.” We talk about tightening that up—choosing specific angles that tie directly into your offers and the transformation you actually provide. When your topics, stories, and examples line up with your paid work, podcast interviews start to act like bridges instead of one-off performances.
We also explore how to choose shows that genuinely fit. Noemi recommends using platforms like YouTube to get a feel for a podcast’s tone, energy, and audience. You’re listening for: Do I like this host’s vibe? Would my ideal client listen here? Does this conversation feel like a natural extension of my work? I share how I always meet guests beforehand because if the connection is flat or misaligned, it’s almost impossible to create a powerful, engaging conversation. Listeners can feel when two people aren’t truly connecting.
Another big theme is what actually makes a guest memorable. Preparation is part of it—knowing your key stories, points, and examples—but it doesn’t stop there. The guests who stick with you aren’t just polished; they’re human. They bring humor, vulnerability, and real stories, not just bullet points. We talk about the power of saying the honest thing other people are avoiding, in a way that is still grounded and heart-centered. That kind of honest presence creates trust far faster than a perfectly scripted monologue ever could.
One of the most transformative practices we discuss is watching or listening back to your own interviews. It’s uncomfortable, but invaluable. I share how, in reviewing one of my own summit interviews, I saw both my strengths and my habits—like filling space with “and” instead of allowing silence. Noemi talks about noticing her own facial expressions on video. Instead of using this as fuel for self-criticism, we frame it as data: information you can use to refine your pacing, your presence, and your self-acceptance on camera and audio.
As we move deeper into the visibility side, we touch on the inner work that podcast guesting can trigger. Entrepreneurship and visibility both have a way of bringing up self-doubt, perfectionism, and the fear of being “too much” or “not enough.” The more you can accept who you are and own your brilliance, the easier it becomes to show up authentically in front of an audience. We also acknowledge energetic preferences—how some of us do far better in relational, one-on-one conversations than in high-pressure, performance-style presentations. Knowing your natural format helps you choose visibility that supports your nervous system instead of draining it.
We then explore what happens after the interview, which is where a lot of guests lose momentum. I share the experience of hosting a podcast where most guests never shared their episode, even though the entire show was built to give them visibility. Noemi has seen the same thing repeatedly. Together, we outline a different approach: thank the host, share the episode multiple times, repurpose it into smaller pieces of content, and send it to your list. Even with a small number of interviews, consistent promotion can create the perception of strong, ongoing visibility.
Underneath the promotion piece is an even richer opportunity: relationships. We talk about how many collaborations, client relationships, and friendships are born after the mic turns off—through follow-up calls, guest swaps, bundle invitations, summits, and casual “hey, let’s stay in touch” messages. Noemi calls podcast guesting one of the biggest networking tools of our time, not just a content strategy. I share a few real examples of guests who have become collaborators, referral partners, and accountability buddies because we kept the relationship going.
The conversation wraps around the importance of clear next steps. Instead of overwhelming listeners with every possible link, we encourage keeping it simple: one or two clear paths, like a website and a LinkedIn connection, or an invitation to DM for a resource. This simplicity makes it easier for people to actually follow through. Whether you offer a lead magnet, a link to another episode, or an invitation to connect personally, the heart of it is the same: make it easy to continue the relationship.
By the end of the episode, a bigger picture comes into view. Podcast guesting isn’t about chasing exposure for its own sake. It’s about thoughtful alignment—between your offers, your message, your energy, and your relationships. When you treat every interview as both a service to the audience and the beginning of a potential relationship, you naturally move from “forgettable guest” to someone the host and listeners remember, trust, and want to keep in their world.
