All Blog Posts
Mastering the Game of LinkedIn to Build a Personal Brand + Sell More Offers with Natasha Walstra
Discover how LinkedIn strategist Natasha Walstra rebuilt her business after maternity leave by returning to the simplest truth: relationships create results. This blog explores her journey from burnout to clarity, the mindset shifts that changed everything, and the soft-sell strategies that helped her sell out her offers with ease. A powerful read for coaches and service providers who want aligned visibility and human-centered growth.
The Missing Piece in Your Business Growth Plan
When your business growth feels stuck, it’s rarely just a marketing problem. More often, it’s your offers quietly holding you back. In this post, Lori shares ten signs that it’s time to revisit your offer strategy, how to know when you’re ready for deeper support, and what to ask before hiring an offer strategist. Clarity starts here.
Guest to Unforgettable: What Makes You Stand Out in a Podcast Interview
Standing out as a podcast guest isn’t about being everywhere — it’s about being aligned, intentional, and unforgettable. In this week’s blog, I sit down with podcast booking expert Noemi Beres to explore how to choose the right shows, deliver memorable conversations, and fully leverage each interview for visibility and growth. Perfect for coaches ready to elevate their authority through strategic podcast guesting.
How to Market Your Coaching and Expert-Led Business Without Burning Out on Social Media
Feeling the drain of constant social media posting? Learn how to build visibility that lasts — without the burnout. In this blog, Lori shares real stats about declining engagement and her personal strategies for creating sustainable, energy-aligned marketing through blogs, podcasts, email, and partnerships. Discover how to grow your business with clarity, rhythm, and resonance — not algorithms.
Leveraging Paid Workshops to Sell More Offers (and Even Test New Ones) with AnnMarie Rose
Discover how paid workshops can become your simplest, most effective sales strategy in 2025. In this conversation with business strategist AnnMarie Rose, we explore how two-hour workshops can replace heavy launches, attract ready-to-buy clients, and even validate new offers with ease. If you’re craving a simpler way to sell your genius—this one’s for you.
Membership Models for Coaches and Experts: How to Know If a Community Offer Is Right for You
Memberships and paid communities are everywhere in 2025—but are they right for your coaching business? In this post, Lori shares her personal experience inside two very different paid communities and what she learned about connection, capacity, and alignment. Discover the real ingredients behind sustainable memberships—and how to choose the offer model that truly fits your energy and business goals
Branding as Healing: Trusting Yourself in a Noisy Marketing World with Valeria Basso
What if branding wasn’t just about strategy—but about healing? In this conversation with brand strategist and healer Valeria Basso, we explore why your quirks are your edge, how to brand yourself without being boxed into a niche, and why imposter syndrome fades when you own your story. Discover how to align your marketing with who you truly are—and finally stand out in a crowded, cookie-cutter world.
Your Website Is Leaving Money on the Table — Fix These Things
Your website isn’t just a digital brochure—it’s either fueling or stalling your profit. This blog unpacks the subtle but powerful shifts that transform a site from “pretty” to profitable: speed, navigation, mobile design, CTAs, and more. Discover where hidden leaks may be costing you clients and learn how to refine—not rebuild—your site to create a smoother path to revenue and growth.
Founder Reflection: My Journey through the AI Revolution
When AI first hit the business world, I felt both curiosity and fear. In this personal reflection, I share my journey from hesitation to building a custom AI “dream team” that now supports my business — without replacing my voice or values. You’ll see how I turned resistance into a refined, aligned strategy, and how you can use AI to amplify your work while keeping it deeply human.
How a Podcast Can Grow Your Mission-Driven Business
Whether your coaching business is just getting off the ground or you’ve been at this gig for a while, you’ve probably been inspired by a podcast (...or two...or way more). But how do podcasts factor into your business, outside of simply what you can learn from them? Great question! Read on to learn more.