Why Every Coach Needs a Business Strategist Who Specializes in Offers
Ever feel like you’re doing everything right—posting consistently on social media, tweaking your offers, bingeing free masterclasses on funnels and niching—and still not getting the traction you crave?
That’s something I see all the time with my clients. They come to me overwhelmed, burned out, second-guessing every move. Wondering why it still feels so hard. Why clients aren't flowing in. Why they have all the pieces, but the puzzle still isn’t clicking.
Some of them have said things like:
"I've changed my LinkedIn profile and bio so many times, hoping to attract the right clients"
"My offers feel good in theory, but sales are still slow."
"I just want someone to look at my business and tell me what’s actually going to move the needle."
This blog is for the coaches, healers, wellness experts who’ve already taken the courses, posted the content, and built out the frameworks—but still feel stuck in a loop. Trust me, you’re not crazy, and yes, you are totally qualified. You’re likely just missing the strategic mirror that helps you refine what’s already working beneath the surface.
So why do most coaches struggle with their offer strategy?
Most coaches and wellness entrepreneurs are stuck because:
They’re overwhelmed by trying to juggle content, client work, and still "figure out" their signature offer
They’re unsure how to price and package their services in a way that feels good and sells
They’re tired of hearing conflicting advice on what "should" work
They are being lured into quick, get rich strategies that aren’t even real
They struggle to articulate what they do in a way that lands with their people
They don’t have time to step back and think strategically about how their offers align with their brand, values, and goals
They feel confused about how to move from inconsistent income to sustainable, soul-aligned revenue
They keep spinning their wheels trying to DIY their offers using free templates, podcasts, and pieced-together advice
Let me know if I’m wrong. (But I’m willing to bet I’m not.)
And the hardest part? Most of these brilliant thought leaders actually have the raw material. They just don’t yet have the framework to translate their wisdom into an offer that clicks.
The cost of DIYing your offer strategy
Have you ever:
Launched an offer that felt aligned but was met with silence?
Spent hours editing a sales page, only to second-guess the entire thing before publishing?
Invested in yet another course hoping this would be the missing piece?
Created a beautiful offer suite... that confused your audience more than it converted?
Watched someone with less experience than you sell out their program while you wonder what you’re missing?
Built your entire website but skipped the part where you clarify your offer messaging?
Gotten stuck in a cycle of “almost launching” but never feeling quite ready?
Avoided discovery calls because you’re unsure how to talk about your offer with confidence?
If you’ve said…
How a business strategist can help (even if you’ve tried everything)
A business strategist who specializes in offers doesn’t just help you decide what to sell. We:
Clarify the full-body-yes offer that your clients are already looking for
Decode your energy leaks and align your business model to your nervous system
Map the full journey of your client experience so each offer leads into the next
Help you price your work based on results, not emotional guilt or market noise
Build frameworks and structure that reflect your genius and protect your energy
I’m not here to make you copy someone else’s funnel or squeeze yourself into a high-ticket template. I help you extract your brilliance and translate it into a cohesive offer ecosystem—one that your audience immediately gets.
This isn't just about getting more clients (though that happens). It's about finally building a business that feels clear, sustainable, and scalable—without the constant second-guessing.
I once worked with a brilliant leadership coach who had more offers than she could keep track of. After helping her build one, cohesive offer ecosystem, she immediately felt lighter. We introduced a lower ticket (and shorter time frame) offer that she initially resisted, but she immediately sold it.
Another client, a holistic health coach, came to me overwhelmed from constant in-person sessions. We built his first online offer targeted at the audience he really wanted to serve - busy, professional men struggling with stress and burnout. Today, he is excited about what’s next in his business.
A third client, a confident coach for women leaders, had offers that were selling, but she was disconnected from her business. By realigning her energy and passion with her new offers and direction, she was re-energized and signed new clients naturally.
Related post: Is Your Offer Not Selling? Learn When to Pivot, Scrap or Push Forward
What Happens When Strategy Meets Soul
If you’ve been feeling like business strategy means abandoning your intuition, let me reassure you — the right kind of strategy doesn’t override your inner wisdom. It amplifies it.
When we bring soul and structure together, things start to shift:
Your offers no longer feel like a guess — they feel like an intuitive download
You stop questioning your pricing because you know the value of what you bring
Your launch plans don’t burn you out — they support you, because they’re built around how you actually work best
You start to experience what I call “strategic spaciousness” — the freedom to create, coach, and live without everything depending on hustle or guesswork
That’s the sweet spot. And that’s what I help my clients build — offer ecosystems and business models that are not only strategic, but soul-aligned from the ground up.
But not any business strategist will do.
There are plenty of great strategists out there. Talented, experienced, well-intentioned. But just because someone knows strategy doesn’t mean they understand your business.
Especially if all they can do is teach generic formulas, high-ticket hype, or plug-and-play blueprints.
You need someone who:
Knows how to co-create offers that reflect your values, voice, and capacity
Understands the nuances of the coaching space (not just marketing bro tactics)
Holds a clear, strategic container without bulldozing your intuition
Can read the energy of an offer and the gaps in your funnel
Supports your desire to do meaningful work and get paid well for it
Here’s how to tell the difference:
Do they "get" what you’re trying to build, or are they just repackaging cookie-cutter advice?
Do you feel safe, seen, and supported in their process?
Do their strengths align with the specific kind of growth you want—not just more money, but more alignment?
Example: There are lots of marketing strategists out there. But if you’re a sensitive, soul-led coach trying to build a regenerative business, you need someone who knows how to balance strategy and soul. Someone who doesn’t just tell you to hustle harder—but helps you design a business that feeds your purpose.
With the RIGHT business strategist in your corner, you can:
Stop tweaking your offers every two weeks and finally launch something that feels rock solid
Trade decision fatigue and overthinking for a clear map of your next 90 days
Go from "I’m not sure what I should be selling" to "I know exactly what to say, price, and offer next"
Feel confident in your messaging, pricing, and positioning without having to sound like someone else
Anchor into a business model that supports your nervous system and your long-term goals
Create a signature offer suite that meets your clients where they are—without stretching yourself thin
Experience more white space, clarity, and income in your calendar
Still Wondering If This Is the Right Time?
If you’re nodding along but still hesitant, let me say this:
You don’t need to be “further along” to benefit from strategy.
You don’t need to hit a revenue milestone before you get support.
You don’t have to figure it all out before you let someone in.
Strategy isn’t something you earn — it’s something that helps you rise.
If your intuition is nudging you toward clarity, alignment, and ease — trust that. You don’t have to do this alone.
Ready to make the shift?
You don’t have to keep guessing, spiraling, or trying to piece it all together from free content. If your offers aren’t converting—or they are, but it still feels like a grind—it might be time to call in expert support.
Let’s refine your brilliance and craft a business strategy that finally clicks.
If you're ready for clarity, traction, and a business model that reflects your soul AND your strategy, book a 90-minute Offer Power Plan session. We’ll map your next move and architect your offer ecosystem together.
Lori Young is a business strategist and certified offer architect for soul-led coaches, healers, and wellness entrepreneurs. She helps her clients design clear, aligned offer ecosystems that feel good to sell—and even better to deliver. With a unique blend of intuition and strategy, Lori’s known for helping visionaries turn scattered ideas into sustainable business models. When she’s not mapping funnels or restructuring offers, you’ll find her dancing to Tiësto or building Lego sets in flow.
