Using Your Voice to Amplify Your Authority and Visibility with Tiffany Armstrong

In this episode of the Offer Mojo Show, host Lori Young dives deep into the transformative power of speaking as a marketing strategy with guest Tiffany Armstrong — an internationally recognized speaker, business bottleneck strategist, and the creator of the Profitable Talk Framework. Together, they explore why using your voice is one of the most potent, profitable, and authentic ways to elevate visibility, build trust, and align your message with the offers you’re meant to sell.

This isn't just about TEDx stages or big speaking gigs. Lori and Tiffany explore how everyday platforms — like Zoom calls, social media videos, podcasts, and even small community events — can become powerful stages to position yourself as the expert. With humor, heart, and strategy, they unpack why most entrepreneurs are losing 75% of their audience when they speak — and what to do instead. If you’ve ever wondered how to connect more deeply, convert more effectively, or communicate more clearly, this episode is your permission slip to use your voice powerfully and profitably.

Key Takeaways

• Speaking isn't just about public stages — your voice is powerful on podcasts, social media, Zoom calls, and masterclasses.

• Most entrepreneurs unknowingly lose 75% of their audience when they speak by not addressing all four personality types: Feelers, Doers, Dreamers, and Thinkers.

• The Profitable Talk Framework includes four essential components: Hook, Content, Transition, and Close — all aligned with your offer.

• Overstuffed talks confuse audiences. Stick to no more than three content points to avoid information overload.

• Messaging is often the #1 bottleneck in a business. When messaging clicks, so does everything else: offers, visibility, and income.

• A single well-crafted talk can outperform months of social media and dozens of networking events — when it’s structured strategically.

• Speaking from the heart builds trust. When your talk reflects your values and voice, your audience connects on a soul level.

Notable Quotes

“Speaking is a positioning strategy — when someone shows up to hear you talk, you’re already viewed as the expert.” — Tiffany Armstrong

“Most people are losing 75% of their audience when they speak because they’re only communicating in their own personality type.” — Tiffany Armstrong

“Your talk isn’t just about sounding good — it needs to clearly lead to the next step: your offer.” — Lori Young

“You don’t need 10 talks. You need one well-structured, offer-aligned talk that you can rinse and repeat.” — Tiffany Armstrong

“Messaging is the #1 bottleneck in most businesses. Get the messaging right, and everything else becomes easier.” — Lori Young

“Success isn’t just about what you build. It’s about who you become along the way.” — Tiffany Armstrong

Guest: Tiffany Armstrong

Tiffany Armstrong is an internationally recognized speaker, business bottleneck strategist, and speaking coach. She is the creator of the Profitable Talk Framework and the Business Bottleneck Assessment. With over 20 years of experience speaking on global stages and training thousands of entrepreneurs, Tiffany is known for her rare ability to spot the hidden blocks that silently hinder success. She helps business owners structure powerful talks, unlock momentum, and become confident, aligned communicators. She’s also affectionately called the “Sidearm CEO” because she treats her clients’ businesses with the same care as her own.

Website: https://www.tiffanycoaching.net 

Instagram: https://www.instagram.com/tiffany_d_armstrong/ 

LinkedIn: https://www.linkedin.com/in/tiffany-d-armstrong/ 

How to Speak to All Four Personality Types: https://tiffanycoaching.net/4-personalitytypes (Use Coupon Code LORI to get it for free)

The Business Bottleneck Assessment: https://tiffanycoaching.net/#bottleneck 

The Profitable Talk Framework: https://tiffanycoaching.net/team-talks 

Host: Lori Young

Lori Young is a certified master marketer, business strategist, and host of the Offer Mojo Show. She is the founder of On a Mission Brands, where she helps coaches, wellness experts and soulful entrepreneurs create aligned and irresistible offers that scale. Lori brings over 25 years of experience in marketing, operations, and business growth, and is known for her heart-centered, strategic, and intuitive approach. Through her work, she empowers changemakers to step into their full expression and build businesses rooted in both impact and integrity.

Article Summary

In a noisy digital world, where AI-generated content is everywhere and attention spans are shorter than ever, speaking remains one of the most powerful ways to create meaningful connection and grow your business. In this compelling episode, Tiffany Armstrong reminds us that speaking is more than a skill — it's a positioning tool. When someone shows up to hear you talk, whether virtually or in person, you're already seen as an expert. That trust and presence can turn a simple conversation into a high-converting opportunity — if it's done right.

Tiffany introduces us to the "Four Personality Types" framework that changed everything for her and her clients: Feelers, Doers, Dreamers, and Thinkers. She explains that most speakers only communicate in the language of their own personality, which means they’re unknowingly disconnecting from the majority of their audience. By learning how to speak to each type — with stories, stats, action steps, or vision — entrepreneurs can drastically improve their impact and sales.

She also breaks down her Profitable Talk Framework: Hook, Content, Transition, and Close. This four-part structure is the key to not only delivering powerful presentations but making sure they lead directly to aligned offers. Without it, entrepreneurs often get applause — but not clients.

Another insight? Don’t try to build 10 different talks. One signature talk, aligned with your offer, can be used across podcasts, webinars, keynotes, and video — rinse and repeat. This alone can replace endless hours spent on social media or ineffective networking. In fact, Tiffany shared how one well-structured talk brought her more income than six months of other marketing tactics combined.

They also touched on a critical point: most entrepreneurs think their offers or funnels are the problem when, in fact, the real bottleneck is unclear or surface-level messaging. When your message finally speaks to what your audience is really feeling, desiring, and struggling with — everything flows.

Together, Lori and Tiffany explored the mindset behind speaking, the importance of grounding in your brand voice, and the power of thoughtful repetition and repurposing. Speaking isn’t about showing up perfect — it’s about showing up powerfully, with purpose and heart.

If you’ve been underestimating the power of your own voice — this episode is your nudge to stop hiding and start using it strategically. Because when you lead with intention, speak with structure, and align your talk with your offer, visibility doesn’t just grow. It multiplies.