Your PDF lead magnet is probably sitting unread in someone's downloads folder right now. In this episode recap, Lori Young and email strategist Kylie Kelly break down why interactive lead magnets are replacing static PDFs, what makes them actually convert, and how to build one that grows the right kind of list.

Most coaches and experts have no idea their ideal clients are finding them through AI search tools like ChatGPT and Perplexity. Lori Young shares what she discovered after realizing her last ten leads all came from AI search, including The Five Signals framework for increasing your chances of being the expert artificial intelligence recommends.