Your PDF lead magnet is probably sitting unread in someone's downloads folder right now. In this episode recap, Lori Young and email strategist Kylie Kelly break down why interactive lead magnets are replacing static PDFs, what makes them actually convert, and how to build one that grows the right kind of list.

Bundles are one of the most underrated strategies for growing an aligned email list and selling your offers. In this post, email marketing strategist Allison Hardy shares how she hosted 15 bundles in two years, grew her list from 4,000 to 11,000, and what makes the difference between a bundle that converts and one that just grows your numbers.