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Brand Development
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Lori Young Lori Young

Scale Smarter - Turn Your Expertise into an AI Powered Asset with Mallika Malhotra

Scaling your expertise doesn’t mean adding more to your plate — it means packaging your brilliance into assets that work for you. In this guest collaboration, Lori Young and brand strategist Mallika Malhotra dive into how frameworks become the foundation for AI-powered tools, like Mallika’s Brand Force™ and Lori’s OfferMojo™ Squad. Learn how to scale smarter, amplify your impact, and future-proof your business with clarity and innovation.

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Lori Young Lori Young

Founder Reflection: My Journey through the AI Revolution

When AI first hit the business world, I felt both curiosity and fear. In this personal reflection, I share my journey from hesitation to building a custom AI “dream team” that now supports my business — without replacing my voice or values. You’ll see how I turned resistance into a refined, aligned strategy, and how you can use AI to amplify your work while keeping it deeply human.

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Pricing Coaching Services with Confidence: Why You’re Worth More Than You Think

Pricing your coaching services is more than math — it’s energy, messaging, and self-worth. In this post, we explore how to set your prices with confidence in today’s economy, navigate the trust recession, and avoid the hidden costs of undercharging. Learn the three layers of confident pricing and how to build trust before the sale so your price feels like a full-body yes.

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Why Every Coach Needs a Business Strategist Who Specializes in Offers

You’ve got the skills, the content, and the passion—but your offers still aren’t landing the way you want. This blog breaks down why that happens and how a business strategist (who actually specializes in offers) can help you map an aligned, sustainable offer ecosystem. If you’re done piecing things together on your own, this is the clarity you’ve been looking for.

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Using Your Voice to Amplify Your Authority and Visibility with Tiffany Armstrong

What if your voice was your most powerful marketing tool? In this guest episode with Tiffany Armstrong, we explore how to craft one signature talk that connects, converts, and positions you as the expert. Learn to speak to all four personality types, structure your message with purpose, and align your visibility with your offer — no big stage required.

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Offer Development Lori Young Offer Development Lori Young

FOUNDER REFLECTION: I Just Wanted to Coach…Not Become a Salesperson

In this honest Founder Reflection, Lori shares how her resistance to selling nearly stalled her business—and what finally helped her reframe sales as sacred service. If you’ve ever felt like you had to overgive to prove your worth, this story will resonate deeply. Discover the mindset shift, energetic boundaries, and intuitive structure that helped her reconnect with her value—and start leading with confidence.

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Visibility and Marketing Lori Young Visibility and Marketing Lori Young

Building Strategic Visibility Using AI with Kelly Sinclair

What if visibility didn’t mean being everywhere all the time? In this episode, Lori talks with visibility strategist Kelly Sinclair about how to show up more strategically—and why AI, 10-minute habits, and real relationships matter more than social media. If you’re visibility-fatigued or just want a smarter way to be seen, this conversation will shift your strategy and your mindset.

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Crafting the Stories that Make You and Your Offer Stand Out with Jessica Graham

Feel like your offer is blending in? The secret isn’t better copy—it’s better storytelling. In this episode of On a Mission Momentum, Lori talks with story strategist Jessica Graham about how to uncover and share the stories that make your work unforgettable. If you’ve struggled to show the real you in your business, this is a must-read.

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Offer Development Lori Young Offer Development Lori Young

How to Know When to Create a New Offer (and When to Wait)

Feeling pulled to create a new offer—but not sure if it’s the right move? In this blog, Lori Young shares how to discern when it’s truly time to build something new versus when it’s wiser to pause, refine, or go deeper with what you already have. Learn the 3-question filter she uses with clients to make aligned, strategic decisions that support long-term growth.

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Offer Development Lori Young Offer Development Lori Young

The One-Sentence Offer Test: How to Write a Clear Offer Statement That Sells

If your audience doesn’t get your offer in one sentence, they’re not going to buy it. In this blog, Lori shares the simple, powerful framework behind her One-Sentence Offer Test—including the exact steps (and client examples) that turn a foggy message into a magnetic one. If you’ve been struggling to articulate your work clearly, this is the clarity boost your offer needs.

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Visibility and Marketing Lori Young Visibility and Marketing Lori Young

Crafting a Story-Based Sales Email Sequence for Your Offer Launch with Joanne Homestead

What if your emails didn’t just inform but inspired action? In this special guest episode, Lori sits down with storytelling expert Joanne Homestead to explore how to craft a soul-aligned sales sequence that actually connects. Whether you're launching now or later, you'll walk away with practical tips for writing emails that get opened, clicked, and remembered. Tune in or read the full recap to learn how.

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Offer Development Lori Young Offer Development Lori Young

How to Know If Your Offer Idea Has Market Demand

Tired of launching offers that don’t land? Before you build another course, workshop, or program, make sure there’s real demand for it. This blog shows you how to test your coaching offer idea using simple tools, market cues, and voice-of-customer data — so you can build with confidence, not guesswork. Discover the signs, the strategies, and the soulful approach to pre-selling with ease.

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Offer Development Lori Young Offer Development Lori Young

More Clients, Less Burnout: Pick Your Perfect Scalable Offer Model

Feeling the nudge to scale your business — but unsure what kind of offer model is right for you? In this guide, we explore the four most common scalable offers (plus two bonus options), along with real-world pros, cons, and questions to help you choose the model that best fits your goals, audience, and energy. It’s time to scale with intention — and without the burnout.

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The 30-Day Launch Plan: Exactly What to Do Before, During, and After You Launch an Offer

Ready to launch your next offer with less stress and more strategy? This 30-day launch plan walks you through exactly what to do before, during, and after your launch to build momentum, connect with your audience, and sell with confidence. Whether you're launching a course, program, or product—this guide will help you do it with clarity and intention.

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Content Marketing Lori Young Content Marketing Lori Young

The 12 Components of a High-Converting Offer Sales Page

Discover the 12 key components of a high-converting sales page designed specifically for wellness and personal development entrepreneurs. Learn how to write heart-centered copy that connects, converts, and reflects the true value of your offer—from headlines to benefits, features, and closing. Whether DIYing or hiring help, this guide will give you a clear framework to build a soul-aligned sales page that sells with confidence.

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