All Blog Posts
Scale Smarter - Turn Your Expertise into an AI Powered Asset with Mallika Malhotra
Scaling your expertise doesn’t mean adding more to your plate — it means packaging your brilliance into assets that work for you. In this guest collaboration, Lori Young and brand strategist Mallika Malhotra dive into how frameworks become the foundation for AI-powered tools, like Mallika’s Brand Force™ and Lori’s OfferMojo™ Squad. Learn how to scale smarter, amplify your impact, and future-proof your business with clarity and innovation.
Founder Reflection: My Journey through the AI Revolution
When AI first hit the business world, I felt both curiosity and fear. In this personal reflection, I share my journey from hesitation to building a custom AI “dream team” that now supports my business — without replacing my voice or values. You’ll see how I turned resistance into a refined, aligned strategy, and how you can use AI to amplify your work while keeping it deeply human.
Pricing Coaching Services with Confidence: Why You’re Worth More Than You Think
Pricing your coaching services is more than math — it’s energy, messaging, and self-worth. In this post, we explore how to set your prices with confidence in today’s economy, navigate the trust recession, and avoid the hidden costs of undercharging. Learn the three layers of confident pricing and how to build trust before the sale so your price feels like a full-body yes.
Why Every Coach Needs a Business Strategist Who Specializes in Offers
You’ve got the skills, the content, and the passion—but your offers still aren’t landing the way you want. This blog breaks down why that happens and how a business strategist (who actually specializes in offers) can help you map an aligned, sustainable offer ecosystem. If you’re done piecing things together on your own, this is the clarity you’ve been looking for.
Using Your Voice to Amplify Your Authority and Visibility with Tiffany Armstrong
What if your voice was your most powerful marketing tool? In this guest episode with Tiffany Armstrong, we explore how to craft one signature talk that connects, converts, and positions you as the expert. Learn to speak to all four personality types, structure your message with purpose, and align your visibility with your offer — no big stage required.
FOUNDER REFLECTION: I Just Wanted to Coach…Not Become a Salesperson
In this honest Founder Reflection, Lori shares how her resistance to selling nearly stalled her business—and what finally helped her reframe sales as sacred service. If you’ve ever felt like you had to overgive to prove your worth, this story will resonate deeply. Discover the mindset shift, energetic boundaries, and intuitive structure that helped her reconnect with her value—and start leading with confidence.
How to Choose Your Coaching Niche Without Boxing Yourself In
Choosing a niche doesn’t have to mean boxing yourself in. This blog explores vertical, horizontal, and hybrid strategies—so you can clarify your focus, connect with the right clients, and grow your business with more ease, confidence, and alignment.
7 Myths About Lead Magnets That Keep Your Email List Full — But Not Paying
Tired of lead magnets that grow your list but not your revenue? In this post, Lori busts 8 common myths that keep even seasoned coaches stuck in outdated strategies. If you're ready to create a lead magnet that actually converts—without over-giving or chasing trends—this is your roadmap to a more intentional and profitable approach.
Building Strategic Visibility Using AI with Kelly Sinclair
What if visibility didn’t mean being everywhere all the time? In this episode, Lori talks with visibility strategist Kelly Sinclair about how to show up more strategically—and why AI, 10-minute habits, and real relationships matter more than social media. If you’re visibility-fatigued or just want a smarter way to be seen, this conversation will shift your strategy and your mindset.
Crafting the Stories that Make You and Your Offer Stand Out with Jessica Graham
Feel like your offer is blending in? The secret isn’t better copy—it’s better storytelling. In this episode of On a Mission Momentum, Lori talks with story strategist Jessica Graham about how to uncover and share the stories that make your work unforgettable. If you’ve struggled to show the real you in your business, this is a must-read.
Is Your Offer Not Selling? Learn When to Pivot, Scrap, or Push Forward
When your offer isn’t selling, it can leave you questioning everything. Should you pivot, scrap it, or keep going? In this honest and strategic deep dive, Lori walks you through how to make the right decision for your business—and your energy. You’ll learn the key signs for each path and how to move forward with clarity, not confusion.
How to Know When to Create a New Offer (and When to Wait)
Feeling pulled to create a new offer—but not sure if it’s the right move? In this blog, Lori Young shares how to discern when it’s truly time to build something new versus when it’s wiser to pause, refine, or go deeper with what you already have. Learn the 3-question filter she uses with clients to make aligned, strategic decisions that support long-term growth.
The One-Sentence Offer Test: How to Write a Clear Offer Statement That Sells
If your audience doesn’t get your offer in one sentence, they’re not going to buy it. In this blog, Lori shares the simple, powerful framework behind her One-Sentence Offer Test—including the exact steps (and client examples) that turn a foggy message into a magnetic one. If you’ve been struggling to articulate your work clearly, this is the clarity boost your offer needs.
Crafting a Story-Based Sales Email Sequence for Your Offer Launch with Joanne Homestead
What if your emails didn’t just inform but inspired action? In this special guest episode, Lori sits down with storytelling expert Joanne Homestead to explore how to craft a soul-aligned sales sequence that actually connects. Whether you're launching now or later, you'll walk away with practical tips for writing emails that get opened, clicked, and remembered. Tune in or read the full recap to learn how.
Simple Sales Funnel: How to Sell Your Offer Without the Tech Overwhelm
Sick of the tech overwhelm that comes with complicated funnels? This blog breaks down what a simple sales funnel actually is, the four essential elements it needs, and real-world examples for wellness and personal development coaches. If you’re ready to stop chasing complexity and start selling with clarity, this one’s for you.
How to Know If Your Offer Idea Has Market Demand
Tired of launching offers that don’t land? Before you build another course, workshop, or program, make sure there’s real demand for it. This blog shows you how to test your coaching offer idea using simple tools, market cues, and voice-of-customer data — so you can build with confidence, not guesswork. Discover the signs, the strategies, and the soulful approach to pre-selling with ease.
More Clients, Less Burnout: Pick Your Perfect Scalable Offer Model
Feeling the nudge to scale your business — but unsure what kind of offer model is right for you? In this guide, we explore the four most common scalable offers (plus two bonus options), along with real-world pros, cons, and questions to help you choose the model that best fits your goals, audience, and energy. It’s time to scale with intention — and without the burnout.
The ‘Transformation Gap’: How to Create Offers That Clients Can’t Say No To
Struggling to get your offer to convert—even though you know it delivers results? This deep dive unpacks the “transformation gap”: the hidden disconnect between your offer’s potential and your client’s perception. Learn the four-step framework to close that gap and create offers your audience is genuinely excited to buy.
The 30-Day Launch Plan: Exactly What to Do Before, During, and After You Launch an Offer
Ready to launch your next offer with less stress and more strategy? This 30-day launch plan walks you through exactly what to do before, during, and after your launch to build momentum, connect with your audience, and sell with confidence. Whether you're launching a course, program, or product—this guide will help you do it with clarity and intention.
The 12 Components of a High-Converting Offer Sales Page
Discover the 12 key components of a high-converting sales page designed specifically for wellness and personal development entrepreneurs. Learn how to write heart-centered copy that connects, converts, and reflects the true value of your offer—from headlines to benefits, features, and closing. Whether DIYing or hiring help, this guide will give you a clear framework to build a soul-aligned sales page that sells with confidence.