Crafting the Stories that Make You and Your Offer Stand Out with Jessica Graham
In this episode of the On a Mission Momentum podcast, Lori is joined by brand story strategist Jessica Graham for a deep-dive conversation on one of the most magnetic tools you can bring into your business: your story.
If you’ve ever wondered how to stand out in a saturated space—or how much of yourself you should really share online—this conversation is the permission slip you didn’t know you needed. Jessica and Lori explore the power of transformation stories, how to choose what to share (and what to keep private), and how even your Lego hobby or your dinner can become a bridge between you and your ideal client.
You don’t have to be a “writer” to tell powerful stories—you just have to be willing to practice, get curious, and lead with intention.
Key Takeaways
→ Your transformation story is your differentiator. No one else can replicate your lived experience.
→ Your story evolves. You don’t have to have a polished “ending” to start sharing it.
→ Practice matters. Whether you journal, voice-note, or talk on a walk, building a storytelling muscle takes time and trust.
→ Everyday stories connect. Grocery runs, Lego sets, or podcast pet peeves—these are all micro moments that make your brand memorable.
→ Storytelling builds trust. It creates emotional connection and positions you as a guide who’s been there.
→ You don’t have to share everything. If it still makes your hands sweat, it might not be ready for public eyes—and that’s okay.
→ Storytelling isn't just content. It's thought leadership and brand resonance wrapped in authenticity.
Notable Quotes
“Your story is allowed to evolve—and you’re allowed to change your mind in public.” — Jessica Graham
“If it doesn’t align with your values or your audience’s transformation, it might not be the story to share right now.” — Lori Young
“We don’t want to learn from people who haven’t lived what they’re teaching.” — Jessica Graham
“People love people. Your audience wants to know the human behind the brand.” — Jessica Graham
“Information is everywhere. What sets you apart is you—your story, your values, and your voice.” — Lori Young
About the Guest - Jessica Graham
Jessica Graham is a brand story strategist for entrepreneurs, nonprofits, and small businesses who are ready to lead with purpose and impact. She helps clients dig deep into their experiences to uncover the golden threads that clarify their message, communicate their why, and share their story with confidence. A former international educator, Jessica is passionate about helping people own their voice, express their truth, and build brands rooted in resonance—not just noise.
Connect with Jessica on Instagram: @itsjessgraham
Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessica-graham-brand-studio/
Website: https://jessicagrahambrandstudio.com/
About the Host - Lori Young
Lori Young is an Offer Strategist specializing in helping wellness and personal development entrepreneurs craft transformational offers that align with their purpose and scale their impact. With over two decades of experience in business growth, marketing, and operations, Lori combines strategic expertise with a heart-centered philosophy. She believes that authentic, aligned offers are the foundation of a thriving business. Through her work, she empowers entrepreneurs to grow sustainably, profitably, and with greater ease.
How Storytelling Makes You—and Your Offer—Stand Out
Let’s be honest: in today’s AI-saturated, fast-scroll world, your expertise isn’t what makes you memorable. It’s your story.
In this heartfelt conversation, Jessica reminds us that storytelling isn’t reserved for novelists or marketers—it’s a life skill, a trust-builder, and a magnet for connection. She shares how she went from copywriter to story strategist after realizing the real magic happened when her clients got honest about their transformation—not just their services.
Your transformation story isn’t just marketing fluff. It’s the backbone of your brand.
And here’s the truth: we don’t trust perfection. We trust the messy middle. Jessica and I explore the beauty of evolving stories, the courage it takes to share, and how honoring your values in the process is more important than chasing viral content.
You’ll learn how to source micro-moments from your everyday life (like building Legos or reflecting on a podcast rant) and turn them into meaningful content. Jessica offers tips for non-writers, from voice noting your thoughts to journaling to walking and talking like you’re having a chat with a friend.
But it’s not about oversharing for the sake of “relatability.” Storytelling is intentional. It’s about checking in with your body, your values, and your audience—and choosing stories that serve.
If you’ve felt stuck trying to explain your offer, if you’re unsure how to differentiate in a crowded coaching space, or if you’ve wondered what’s too much to share—this conversation is your starting place.
We wrap with this reminder: your energy matters more than your editing. If you’re having fun, if you’re grounded in truth, your story will land. So give yourself permission to start small. To be seen. To connect with the people who are already waiting for the real you.
Because the story that feels the most “normal” to you…might be exactly what someone else needs to hear.
Want to learn how to share your story and sell your offer with soul?
Start by grabbing my Offer Confidence Toolkit to make sure your offer is aligned, clear, and ready for storytelling that converts. Or join me for an Offer Power Hour if you want help weaving your magic into a message that sells.
