Building Strategic Visibility Using AI with Kelly Sinclair
Introduction: Why Visibility Isn’t What You Think
In this episode of the OfferMojo Show, Lori Young welcomes the brilliant Kelly Sinclair to unpack a subject close to every entrepreneur’s heart: visibility. But they don’t just talk about visibility in the social media sense. They go deeper into what strategic visibility looks like, why it matters more than showing up everywhere, and how AI can become your new secret weapon.
Kelly Sinclair is a visibility strategist and AI-powered marketing expert, known for helping entrepreneurs build visibility habits that actually work—without selling their soul to social media. She brings 15+ years of PR and brand strategy and now hosts Entrepreneur School, a top 3% globally ranked podcast.
Key Takeaways
Visibility should be strategic, not performative: Kelly distinguishes between showing up for the sake of it and showing up in ways that build meaningful momentum.
Build visibility habits, not just marketing sprints: Ten minutes a day can change your visibility game when the right actions are taken consistently.
AI can be your aligned ally: Whether you're pitching yourself for a podcast or writing nurture emails, AI can save time and energy—if you train it properly.
Social media is not lead gen: Kelly reframes social media as a tool for nurturing, not attracting, which helps remove the pressure of being content machines.
Relationships are ROI gold: Real conversations and collaborations (like this one!) are high ROI visibility activities that often get overlooked.
Notable Quotes
Kelly Sinclair: "You can't outsource your visibility strategy—but you can automate parts of it."
Kelly Sinclair: "Visibility is not a one-time event; it's a long game habit."
Lori Young: "Sometimes, the most strategic visibility move is rest."
Kelly Sinclair: "If people don’t know about your business, they can’t hire you. That’s the core truth."
About the Guest: Kelly Sinclair
Kelly is your go-to expert for visibility strategy and AI-powered marketing. She specializes in helping entrepreneurs ditch random acts of marketing and instead build aligned visibility habits. She is also the host of the Entrepreneur School podcast and the creator of the 90-Day Visibility Sprint and accompanying custom GPT tool.
Website: https://www.ksco.ca
Instagram: https://www.instagram.com/ksco_kelly/
LinkedIn: https://www.linkedin.com/in/kellyrsinclair/
Facebook: https://www.facebook.com/KSComms/
Want to make visibility easier and more aligned? Download Kelly’s free 90-Day Visibility Sprint Starter Kit, which includes a plug-and-play tracker and a custom GPT to guide your daily efforts.
About the Host: Lori Young
Lori Young is a certified business coach and offer strategist for coaches, wellness experts and thought leaders. With a soulful, strategic approach, she helps coaches and healers craft aligned offers, build visibility, and grow sustainable businesses. Her warm, no-fluff style is the heartbeat of the OfferMojo Show.
Episode Recap: Visibility Beyond the 'Gram
Lori and Kelly kick off with shared stories of entrepreneurial addiction, family-first values, and the decision to trade hustle for alignment. Kelly shares how her journey from corporate PR to visibility coaching began with personal loss and a realization: visibility shouldn't cost your sanity.
They unpack the pressure entrepreneurs feel to be "everywhere" online and how that's leading to burnout. Kelly shares a refreshing perspective: social media isn't where the lead generation happens—it's where relationships are nurtured.
The real gold, she says, is in high ROI visibility moves: relationship-building, collaborative bundles, strategic outreach, and even just sending that one follow-up email you've been avoiding. Kelly introduces her framework of performative vs. strategic visibility and reminds us that showing up doesn't mean showing off.
Then, the conversation turns to AI. Not as a gimmick, but as a genuine partner in making visibility work less time-intensive. With custom GPTs, brand-aligned prompts, and smart automation, entrepreneurs can repurpose content, create outreach messages, and write nurture emails in a fraction of the time.
But the real mic-drop moment? Kelly reminds us that sometimes the best visibility move is to pause, reflect, and let what you've already sown take root.
Whether you’re visibility-averse or visibility-fatigued, this episode offers a soulful strategy reboot—and a new respect for what AI can do when powered by your purpose.
