The 30-Day Launch Plan: Exactly What to Do Before, During, and After You Launch an Offer
You’ve got something incredible to share with the world. A course, a coaching program, a digital product—something that can genuinely help people. But launching it? That’s where the overwhelm sets in.
What if you forget something important? What if launching feels like a chaotic mess instead of an exciting, intentional event? What if you end up burnt out and disappointed because the launch did not go your way?
That’s exactly why you need a launch plan.
A launch plan keeps you grounded. It helps you show up with clarity instead of chaos, build trust instead of pressure, and move your audience through a thoughtful journey that leads to real conversions. Because launching isn’t just about opening doors and crossing your fingers—it’s about connection, strategy, and momentum.
Having said that, I also understand that planning a launch may feel daunting. Like staring at a blank Google Doc with 27 tabs open, wondering if you need a sales funnel, a 10-email sequence, or just a nap.
That’s why I created this 30 day launch plan for you.
This plan is designed to take the guesswork out of launching. I’ll walk you through exactly what to do before, during, and after your launch so you can create momentum, attract the right people, and confidently share your offer with the world.
Phase 1: Pre-Launch (Day 1-21)
The pre-launch phase is where 80% of your success happens. And I’m saying this as someone who has worked on countless new offers and launches. This is where you build anticipation, nurture your audience, and lay the foundation for an offer that sells itself. Here’s how:
Week 1 is all about laying the foundation (Day 1-7)
During this week, focus all your energy on:
Clarifying your offer – Ask yourself, what problem does your offer solve? Why is it different? The answers to these questions will inform your messaging strategy. Speaking of, make sure your messaging is clear, compelling, and easy to understand.
Defining your launch goals – Are you aiming for a specific number of sales? A revenue goal? A certain number of email subscribers before you announce your launch? List them all out.
Mapping out your content strategy – Your audience needs to hear about your offer in multiple ways before they buy. Decide which platforms you will be using across all stages of your launch. Plan content that educates, inspires, and leads naturally to your launch. Decide on the number of times you will share about your launch, in what formats.
Start setting up your sales funnel – This includes creating your landing page, email sequences, and checkout process. It also includes how you are planning on delivering your offer.
And once all of the above is ready, start the hype! Tease what’s coming. Drop hints on social media. Create intrigue so people are excited before you even reveal the offer.
Week 2 is all about building the buzz (Day 8-14)
Grow your audience – Run a free challenge, host a live workshop, or offer a valuable lead magnet to attract ideal buyers. You don’t have to talk about your offer in this workshop/challenge. The whole point is to provide something to your audience that will make them sign up for your email list.
Engage with your people – Show up consistently where your audience is. Answer their questions, share behind-the-scenes content, and interact in a real, human way.
Create value based content – Start sharing posts, videos, or emails that position you as the guide to their problem.
Collect social proof – If you’ve worked with clients before, gather testimonials(Don’t share them yet). If not, offer a beta round at a discount in exchange for feedback.
Prime your email list – Let your subscribers know something exciting is coming. Keep them engaged with valuable content leading up to your launch.
Finish setting up your sales funnel: Ensure all the elements, such as landing pages, email sequences, and payment systems, are fully operational.
During Week 3 you prepare for takeoff (Day 15-21)
You:
Announce that you will be launching your offer on xyz date to your audience and highlight why it’s perfect for them. This includes sharing your why. People don’t just buy products; they buy beliefs and transformations. So go ahead and tell your story.
Open your waitlist for early access – Give a select group the chance to sign up before the official launch. This builds anticipation, gauges interest, and creates a VIP experience for your warmest leads.
Host a live event where you talk about your offer and lead people to your offer waitlist. Webinars, Instagram Lives, or Q&A sessions help build trust and answer objections in real time.
Test your systems – Make sure your checkout process, emails, and tech are working perfectly before the big day.
Phase 2: Launch (Day 22-28)
This is it—the moment you’ve been building toward. Now’s the time to step up, show up, and sell with confidence.
Day 22-23: Launch Day!
Make a big announcement – Email your list, post everywhere, and make it loud and clear that your offer is officially open.
Create urgency – Use limited-time bonuses or early-bird pricing to encourage fast action.
Go live & show up everywhere – The more you talk about your offer, the more people will pay attention.
Personally reach out – If you have warm leads, follow up individually to answer questions and invite them in. Something as simple as “Hey [Name], I thought of you when I opened the doors to [Offer Name] because [reason why you thought of them]. Let me know if you have any questions or want to chat more about whether it’s a fit!” can go a long way.
Stay energized – Your energy is contagious. Keep the momentum going by celebrating each new sign-up!
Day 24-26: Keep the excitement going
Address objections – Share testimonials, answer FAQs, and provide clarity on anything that might be holding someone back.
Share behind-the-scenes content – Show what’s happening inside your offer to build trust and excitement.
Offer a payment plan – If price is an objection, a payment plan can make your offer more accessible.
Highlight success stories – Feature testimonials we collected during week two (from past clients or beta testers) to boost credibility.
Continue to engage – Send follow-up emails, post reminders, and stay visible.
Day 27-28: The final push
Send the 'Last Chance' Email – Many people wait until the last minute to buy. Remind them time is running out.
Go Live one last time – Answer any final questions and give one last call to action.
Celebrate every signup – Publicly acknowledge new members to create social proof.
Close the doors – If your offer is limited, be firm on the deadline. This encourages real action.
Thank your audience – Whether they bought or not, show gratitude for their support and engagement.
Phase 3: Post-Launch (Day 29-30)
The work doesn’t stop when the cart closes. The post-launch phase is crucial for nurturing your new customers and analyzing your results.
Day 29: Nurture your new clients
Welcome emails – Send an email that sets expectations and makes them feel excited about their decision.
Engage your community – If you have a private group or coaching component, get people involved immediately.
Deliver on your promise – Show up for your clients and ensure they get the best experience possible.
Encourage early wins – Guide them to quick results to build momentum.
Day 30: Reflect & Optimize
Review your metrics – Remember the list we made about what you want to accomplish with your launch in week one? Time to pull that out. Did you meet your launch goals? What worked? What didn’t? Look at your sales, conversion rates, and engagement.
Celebrate your success – No matter the outcome, acknowledge your hard work! You did your best and that’s what matters. So treat yourself, grab a special dinner, buy something you’ve been eyeing for a while.
Rest & recharge – You did it! Take some time to relax before diving into the next project. Take a day off. Hell, take weeks off! Launching is hard work and you deserve some time off to recharge.
If it’s the launch of something people can go through fast, collect testimonials – Ask for feedback while the excitement is high. If it will take some time for people to go through your offer, wait and ask. But don’t forget to ask for feedback and testimonials.
Launching doesn’t have to be overwhelming or chaotic. When you follow a plan that prioritizes connection, clarity, and confidence, your launch becomes an exciting opportunity to serve your audience and grow your business.
Remember: launching isn’t just about making sales. It’s about creating impact. It’s about showing up, sharing your gifts, and helping the people who need you most.
So take a deep breath, trust the process, and go for it. The world is waiting for what you have to offer.
For more deep dives on creating, marketing and selling your offers, join the On a Mission Momentum email list and I will send you my FREE Offer Confidence Checklist: 10 Questions to Ensure Your Offer is Aligned, Marketable and Ready to Sell.
