All Blog Posts
The ‘Sneak Peek’ Strategy: How to Build a Waitlist and Warm Up Buyers Before Your Launch
Most launches fail—not because the offer isn’t great, but because the audience isn’t ready to buy. The ‘Sneak Peek’ Strategy changes that by building anticipation, exclusivity, and demand before you launch. In this deep dive, you’ll learn how to create buzz, build a high-converting waitlist, and warm up buyers so they’re eager to take action when your offer goes live. Ready to launch with confidence? Read the full breakdown here.
The Offer Suite Trap: Why Adding More Offers Won’t Make You More Money
Think more offers = more revenue? Think again. A bloated offer suite can confuse your audience, weaken your brand, and leave you burned out. In this deep dive, I’ll show you why less is more, how to audit and refine your offers, and the simple structure that makes selling easier and more profitable. Ready to simplify and scale? Read (or listen) now.
Are You Undercharging? How to Price Your Wellness Offers for Maximum Profit & Impact
Discover how to break free from undercharging and start pricing your wellness offers with confidence! In this deep-dive blog, learn to recognize the signs of underpricing, shift to value-based pricing, handle common pricing objections, and set profitable, aligned rates for everything from low-ticket products to high-ticket programs. If you’re ready to boost your revenue and make a bigger impact, this guide is for you!
Building a Strategic Social Media Plan that Fits Your Lifestyle and Business Goals
Struggling to create a social media strategy that aligns with your wellness brand and your lifestyle? In this blog, you'll learn how to shift your social media mindset, align content with your offers, and find a sustainable posting cadence. Discover practical strategies to build a social media presence that feels rewarding—not draining. Read the full blog for actionable insights and a fresh approach!
Your Online Storefront: What Every Wellness Website Must Have to Build a Standout Brand
Your website is your online storefront—and if it’s not working for you, it’s working against you. This guide covers 9 essential elements every wellness website needs to attract dream clients, build trust, and increase conversions—from compelling copy to interactive content.
Revenue Diversification 101: Wellness Business Edition
Struggling with inconsistent income in your wellness business? Revenue diversification is the key to financial stability and long-term growth. In this blog, discover 10 creative ways to expand your income, from online courses to memberships, retreats, and more. Learn how to create sustainable revenue streams that align with your mission—without burnout.
Understanding the Emotional Rollercoaster of Entrepreneurship
Running a wellness business comes with exhilarating highs and frustrating lows. One day, you’re celebrating a big win; the next, you’re questioning everything. The emotional rollercoaster of entrepreneurship is real—but you don’t have to navigate it alone. Discover six proven strategies to stay grounded, build resilience, and move through the ups and downs with confidence.
How To Conduct Quarterly Reviews for Continuous Improvement in Your Wellness Business
Learn how quarterly reviews can transform your wellness business by helping you reflect, realign, and refocus on your goals. This step-by-step guide will show you how to prepare, evaluate key metrics, and plan for sustainable growth—all while staying aligned with your mission and values. Whether you're looking to celebrate wins, course-correct, or prioritize your next steps, this blog is your go-to resource for taking your business to the next level.
The Psychology of Color in Wellness Branding: Choosing the Right Palette
In the wellness industry, your color palette isn't just about looking pretty—it’s about creating an emotional connection. Whether you're building trust, inspiring calm, or sparking joy, your colors have a lot to say.
How to Define Your Niche in a Crowded Wellness Market
Want to stand out in the crowded wellness market? Learn how defining a niche reduces competition, strengthens client relationships, and positions you as an expert. This guide shares steps to identify your passion, refine your ideal client, and uncover market opportunities. Discover how niching down amplifies your impact and connects you with clients who need your services most. Start building a focused, thriving wellness business today!
Personal Branding: Building Your Reputation as a Founder
Your most valuable asset as a founder is not your offer suite, your funding, or even your business strategy. It’s your personal brand. Your personal brand is more than just a LinkedIn profile or a polished headshot—it’s the way people perceive and remember you. When you intentionally craft your personal brand, you’re not just promoting yourself; you’re building the foundation for long-term business success.
The Connection Between Financial Wellness and Emotional Peace for Entrepreneurs
When we are emotionally peaceful, our energy flows freely. Things seem to click into place. We feel motivated, creative, and capable. Clients, opportunities, and resources seem to appear almost effortlessly. Leading to financial wellbeing.
Similarly, when we are financially stable, we feel secure and empowered to take risks, invest in our future, and focus on what matters most. This can lead to more emotional peace and a stronger sense of peace and fulfillment.
But what happens when one of these areas falls out of balance?
How a Project Management Tool Can Streamline Your Business
Discover how project management tools can streamline your business and boost productivity. In this blog, we break down the challenges of managing projects without a tool and highlight key features like task prioritization, real-time collaboration, and automated reminders. Explore top tools like Asana, Trello, Monday.com, and ClickUp, and learn how to choose the perfect fit for your team. Whether you're scaling your business or improving workflows, this guide will help you stay organized and drive results.
How to Identify and Align Organizational Values for Brand Success
In the dynamic world of health and wellness, authenticity is everything. As a founder, your personal and organizational values are the foundation of your brand’s identity and the secret ingredient that builds trust with your audience. These values influence not only the way you operate but also how your customers and team members perceive your business. Values aren’t just words on a page—they’re guiding principles that shape every decision you make, from the services you offer to the way you interact with clients and colleagues. When your personal values align with your brand’s mission and your team’s actions, you create a cohesive and impactful presence that resonates with others on a deeper level.
The 5 Phases to Successfully Launch and Sell Your Online Course
While online courses are a great way to share expertise, build authority, and create scalable income streams, launching an online course isn’t as simple as uploading content and hoping for sales. Even the smallest of courses require a strategic, phased approach to ensure success. Let’s break down the five essential phases to successfully launch and sell your online course for your health and wellness brand.
The Power of Email Newsletters: Tips and Tricks
Discover why email newsletters are essential for building authentic relationships, especially in competitive industries like health and wellness. While email marketing can be profitable, with an ROI of up to 3600%, it requires a strategy based in authenticity and trustworthiness. Learn how to craft engaging content, create irresistible subject lines, and use clear calls-to-action to boost open rates and conversions. Plus, get tips on growing your subscriber list with lead magnets and strategic opt-ins. Whether you’re looking to inspire, educate, or connect, newsletters can help you turn casual subscribers into loyal customers.
Unlocking Brand Visibility: Lori Young's 7 Cs for Business Growth
In this insightful episode of the Momentum Maker Podcast, hosts Angie Ingstrom and her co-host Gitte sit down with Lori Young to explore the invaluable topic of brand visibility. The conversation delivers a wealth of knowledge for entrepreneurs seeking to amplify their online presence and differentiate themselves in a saturated market. Lori explains her holistic, bespoke approach to business growth, emphasizing personalized strategies over cookie-cutter solutions.
Entrepreneurship Affecting Your Personal Wellness? Delegate, Delegate, Delegate!
Many entrepreneurs and professionals pride themselves on wearing multiple hats. It’s almost like a badge of honor that we wear. But the constant juggling act often comes at a steep cost—your wellness. Delegation isn’t just a business skill; it’s a critical strategy for maintaining mental clarity, physical health, and overall life balance. By learning to delegate effectively, you can create more space for what truly matters.
Nailing the Unique Value Proposition for Your Wellness Brand
Standing out in the often noisy (dare I say saturated) health and wellness industry can be difficult. Many brands have similar offers–from fitness coaching to somatic healing to holistic nutrition plans–making it challenging to capture attention and convert visitors into loyal customers. This is where crafting (and utilizing) a clear and compelling unique value proposition (UVP) puts you 10 steps ahead of your competitors.
Crafting a Content Strategy for Your Health and Wellness Business
Learn how to create a powerful content strategy that aligns with your mission-driven business goals. Discover actionable steps to grow your brand, engage your audience, and make a bigger impact with intentional content that resonates with a clearly defined target audience ready and willing to invest in your movement.