Unlocking Brand Visibility: Lori Young's 7 Cs for Business Growth
In this insightful episode of the Momentum Makers Podcast, hosts Angie Ingstrom and her co-host Gitte sit down with Lori Young to explore the invaluable topic of brand visibility. The conversation delivers a wealth of knowledge for entrepreneurs seeking to amplify their online presence and differentiate themselves in a saturated market. Lori explains her holistic, bespoke approach to business growth, emphasizing personalized strategies over cookie-cutter solutions.
Diving deeper, the episode introduces Lori's unique "Seven Cs of Visibility and Growth," a strategic framework that has guided numerous businesses to success. Lori elaborates on these seven principles—clarity, courage, confidence, creativity, consistency, content, and community—and how they contribute to establishing a brand's identity and ensuring sustained growth. With relevant examples of her work with clients, Lori paints a vivid picture of how these strategies come to life, allowing listeners to draw parallels with their ventures. Encouraging an authentic and aligned business model, Lori advises listeners to trust their instincts and embrace their unique brand stories for impactful marketing results.
LISTEN TO THE FULL EPISODE HERE
Key Takeaways:
The Seven Cs of Visibility and Growth: Lori Young's strategic framework includes clarity, courage, confidence, creativity, consistency, content, and community, essential for business growth.
Personalized Strategies: Successful marketing isn't a one-size-fits-all approach. Tailoring strategies to fit authentically with a business owner's values and strengths is crucial.
Importance of Community: Building a supportive community is vital for maintaining connections and gaining visibility, especially for entrepreneurs.
Patience and Testing in Marketing: Growth is a marathon, not a sprint, requiring constant testing, patience, and innovation.
Cultivating Consistency and Authenticity: Being consistently present and authentic helps maintain trust and recognition in a saturated market.
Notable Quotes:
"Every single business owner needs visibility. It's a constant in business."
"We support health and wellness brands to boost their visibility and to grow their business using strategic marketing and operational support."
"The only way for us to stand out and to be different is to be creative."
"We have to have courage. Whatever belief systems are going on inside of us are prohibiting us from having that courage."
"Do what feels good. Stay aligned with yourself throughout the process of building your business."
About the Guest Expert:
Lori Young is a seasoned expert with over 30 years of experience working with startups and entrepreneurs. She is a certified online business manager, a master marketer, and a podcast host. As the founder of On a Mission Brands, Lori and her team provide strategic marketing and operational support to help business owners, particularly in the health and wellness sector, scale their businesses online. Her mission is to elevate brands’ visibility, allowing clients to focus on making positive changes in their clients’ lives.
For an enriching dive into strategies that could illuminate your brand’s path, don't miss the full episode of the Momentum Maker Podcast. Stay tuned for more enlightening content as Angie and Gidi bring industry experts to share their wisdom on achieving business success.
