Choosing a niche doesn’t have to mean boxing yourself in. This blog explores vertical, horizontal, and hybrid strategies—so you can clarify your focus, connect with the right clients, and grow your business with more ease, confidence, and alignment.

Tired of lead magnets that grow your list but not your revenue? In this post, Lori busts 8 common myths that keep even seasoned coaches stuck in outdated strategies. If you're ready to create a lead magnet that actually converts—without over-giving or chasing trends—this is your roadmap to a more intentional and profitable approach.

What if visibility didn’t mean being everywhere all the time? In this episode, Lori talks with visibility strategist Kelly Sinclair about how to show up more strategically—and why AI, 10-minute habits, and real relationships matter more than social media. If you’re visibility-fatigued or just want a smarter way to be seen, this conversation will shift your strategy and your mindset.

Feel like your offer is blending in? The secret isn’t better copy—it’s better storytelling. In this episode of On a Mission Momentum, Lori talks with story strategist Jessica Graham about how to uncover and share the stories that make your work unforgettable. If you’ve struggled to show the real you in your business, this is a must-read.

When your offer isn’t selling, it can leave you questioning everything. Should you pivot, scrap it, or keep going? In this honest and strategic deep dive, Lori walks you through how to make the right decision for your business—and your energy. You’ll learn the key signs for each path and how to move forward with clarity, not confusion.

Feeling pulled to create a new offer—but not sure if it’s the right move? In this blog, Lori Young shares how to discern when it’s truly time to build something new versus when it’s wiser to pause, refine, or go deeper with what you already have. Learn the 3-question filter she uses with clients to make aligned, strategic decisions that support long-term growth.

If your audience doesn’t get your offer in one sentence, they’re not going to buy it. In this blog, Lori shares the simple, powerful framework behind her One-Sentence Offer Test—including the exact steps (and client examples) that turn a foggy message into a magnetic one. If you’ve been struggling to articulate your work clearly, this is the clarity boost your offer needs.

What if your emails didn’t just inform but inspired action? In this special guest episode, Lori sits down with storytelling expert Joanne Homestead to explore how to craft a soul-aligned sales sequence that actually connects. Whether you're launching now or later, you'll walk away with practical tips for writing emails that get opened, clicked, and remembered. Tune in or read the full recap to learn how.

Sick of the tech overwhelm that comes with complicated funnels? This blog breaks down what a simple sales funnel actually is, the four essential elements it needs, and real-world examples for wellness and personal development coaches. If you’re ready to stop chasing complexity and start selling with clarity, this one’s for you.

Tired of launching offers that don’t land? Before you build another course, workshop, or program, make sure there’s real demand for it. This blog shows you how to test your coaching offer idea using simple tools, market cues, and voice-of-customer data — so you can build with confidence, not guesswork. Discover the signs, the strategies, and the soulful approach to pre-selling with ease.

Feeling the nudge to scale your business — but unsure what kind of offer model is right for you? In this guide, we explore the four most common scalable offers (plus two bonus options), along with real-world pros, cons, and questions to help you choose the model that best fits your goals, audience, and energy. It’s time to scale with intention — and without the burnout.

Struggling to get your offer to convert—even though you know it delivers results? This deep dive unpacks the “transformation gap”: the hidden disconnect between your offer’s potential and your client’s perception. Learn the four-step framework to close that gap and create offers your audience is genuinely excited to buy.

Ready to launch your next offer with less stress and more strategy? This 30-day launch plan walks you through exactly what to do before, during, and after your launch to build momentum, connect with your audience, and sell with confidence. Whether you're launching a course, program, or product—this guide will help you do it with clarity and intention.

Discover the 12 key components of a high-converting sales page designed specifically for wellness and personal development entrepreneurs. Learn how to write heart-centered copy that connects, converts, and reflects the true value of your offer—from headlines to benefits, features, and closing. Whether DIYing or hiring help, this guide will give you a clear framework to build a soul-aligned sales page that sells with confidence.

Most launches fail—not because the offer isn’t great, but because the audience isn’t ready to buy. The ‘Sneak Peek’ Strategy changes that by building anticipation, exclusivity, and demand before you launch. In this deep dive, you’ll learn how to create buzz, build a high-converting waitlist, and warm up buyers so they’re eager to take action when your offer goes live. Ready to launch with confidence? Read the full breakdown here.

Think more offers = more revenue? Think again. A bloated offer suite can confuse your audience, weaken your brand, and leave you burned out. In this deep dive, I’ll show you why less is more, how to audit and refine your offers, and the simple structure that makes selling easier and more profitable. Ready to simplify and scale? Read (or listen) now.

Discover how to break free from undercharging and start pricing your wellness offers with confidence! In this deep-dive blog, learn to recognize the signs of underpricing, shift to value-based pricing, handle common pricing objections, and set profitable, aligned rates for everything from low-ticket products to high-ticket programs. If you’re ready to boost your revenue and make a bigger impact, this guide is for you!

Struggling to create a social media strategy that aligns with your wellness brand and your lifestyle? In this blog, you'll learn how to shift your social media mindset, align content with your offers, and find a sustainable posting cadence. Discover practical strategies to build a social media presence that feels rewarding—not draining. Read the full blog for actionable insights and a fresh approach!

Your website is your online storefront—and if it’s not working for you, it’s working against you. This guide covers 9 essential elements every wellness website needs to attract dream clients, build trust, and increase conversions—from compelling copy to interactive content.

Struggling with inconsistent income in your wellness business? Revenue diversification is the key to financial stability and long-term growth. In this blog, discover 10 creative ways to expand your income, from online courses to memberships, retreats, and more. Learn how to create sustainable revenue streams that align with your mission—without burnout.