When the core of your business is centered around a mission, marketing isn't just about selling products—it's about telling a story, making an impact, and connecting with your community on a deeper level. In an era of conscious consumerism, mission-driven marketing has emerged as not just a competitive edge, but a necessity for businesses looking to cultivate long-term loyalty and positive social change.

It's super frustrating when you feel like you have a marketing strategy but you still aren't getting the traction you want. If this is you, it's time to step back and evaluate why your marketing strategy isn't working. Here are 6 potential reasons your efforts are not moving the needle for your business.