LinkedIn may have launched over twenty years ago, but it continues to be relevant and competitive with flashier platforms like Instagram, Facebook, and Twitter. You may not have reels dancing across your screen, but for professional and B2B networking, it is very much still the place to be. In fact, some of the new LinkedIn features in 2024 are exactly what your business needs to elevate your marketing, reach new audiences, and connect to your customers.

As a heart-centered entrepreneur, you want to make waves in this world. You have a very personal mission to create change for humanity and I can’t let you give up or even slow down (unless of course, you need some rest). The work you are doing is important and we need your gifts. So today we are going to talk about 9 obstacles that you will likely encounter along the way. And because every challenge has a solution, I will also make some suggestions on how to overcome these challenges.

Let’s say you have an offer (or a course or a service) that’s valuable for hundreds of people. One that will make a real difference in the lives of those you’re trying to help. You even have a great website that shows how beneficial working with you is. But without decent website traffic, how will people find out about it?

That’s where SEO comes in.

Make the most of your foundational content by repurposing it across multiple platforms. We're sharing simple ways to repurpose your blogs, videos, and podcast episodes using clear strategies and AI tools that save you time and help you reach a wider audience.

Your offer suite should make it simple and easy for your ideal clients to buy. There should be no questions left in their mind about what you do and who you work with. The more clear and specific you can be, the easier it is to market your business. And ultimately establish yourself as the go-to expert in your field. Here are the important steps for crafting an offer suite that appeals to all your prospects.

You don't have to create a brand new piece of content every time you post! Learn how and why content repurposing is a smart business practice. Repeating your content strategically can help you grow your brand, establish your authority, and grow your digital footprint while saving you time and resources. Here are some practical ways to shift your mindset when it comes to reposting your content

No one wants to go through all the hard work of launching a new offer, only to have it flop. Truth be told though, it happens to most of us. I’ve been a launch manager for years and have supported many coaches in getting their offers out into the world. And I can tell you from experience that although there are many moving components that make a launch successful, the single greatest starting point to achieve sales is with your offer. If you focus a great amount of energy on perfecting your offer, you will eventually break through and experience the joys of a multi-five or six figure launch. Here is your comprehensive guide to creating a hole-in-one offer.

Ever wonder why some people seem to have all the success with their websites while others struggle to keep people reading? The answer lies in the homepage of your website. Or rather, the answer IS the homepage of your website. Read on to find out more.

One of the most effective ways to connect with your ideal client is by making sure your brand messaging is dialed in to speak directly to them. Learn how to use message mining to get clear on the exact words and phrases that resonate with your audience. You can use the data you collect to write content that reflects your ideal client's pain points and desired outcomes.

Buyers have changed and we need to be smarter and savvier than ever before. Not in a deceiving or tricky way. But in a way that meets your ideal clients where they are. Standing out requires us to be different. To be strategic. To try unique, out of the norm, approaches. And most important, to have heart and soul in our marketing. You are craving it and so is your ideal human. Today, I want to talk about 3 “holistic” marketing strategies you can use that will make a big difference for you, your business and the world around you.

The about page is one of the most important pages on your website. And yet, many coaches fail to write about page copy with their ideal client in mind. Instead of using the about page as yet another place to list your qualifications and education, learn how to write an about page that truly connects with your ideal client on a personal level.

We launched our Boosting Business Breakthroughs podcast this year. It’s geared toward coaches dedicated to growing their business, navigating the digital marketing landscape, and creating a transformation for their clients. This podcast has been a labor of love, and like any new labor of love, it has taught me invaluable lessons. Today, I want to share them with you.

Is content writing dead? The rise of video popularity and AI-generated content is causing some shifts in the world of content marketing. Let's look at three ways you can easily adapt your writing to meet the expectations of today's consumers.

As a coach, it's not just about helping people and changing lives, it's also about finding clients to help. The challenge of gaining new clients is often the biggest hurdle for coaches. In today's world, though, there are so many avenues to explore, and each one offers unique opportunities to reach potential clients. In this blog post, we will go over 25+ actionable strategies that coaches can use to increase their chances of landing more clients.

Hate it or love it. Video content is here to stay. This is what I said regarding video marketing in 2021 when I wrote a blog about the importance of video content and how to rock it. Almost two years later, this still holds true. If anything, the importance of video marketing has just increased. Here are some expert tips to encourage your journey with video marketing.

As a digital marketing agency that has edited our clients’ DIY copy before designing their websites, we say... writing your own website copy is great!

When our clients write their own copy, it’s in their voice and feels authentic to them. And they always have us to refine it. However, we did notice a few common mistakes that almost every coach made when drafting their website copy. We’d love to share them with you, so you can avoid them when drafting yours.

Webinars work well for converting listeners into paying clients. In this blog, I’m going to break down, step-by-step, how you can use a webinar as a marketing strategy in your coaching business. We are going to discuss the difference between a live and on-demand webinar, how to strategize on your webinar topic, all the emails you will need and everything else that is required to build a successful webinar funnel.

AI is the new buzzword in almost every industry. For it’s applications (and implications) are many. And as with any new discovery or invention, people both applaud and fear it. I still have people in my circle who fear AI will take over their jobs. They’re not alone. It’s time to uncover why(and how) AI can be your best friend (and not your worst enemy). Cause like it or not, AI is here to stay.

As a coach in the online space, you know the importance of building trust with your clients and leads. One of the best ways to do that is by sending regular, value-filled email newsletters to your list.

Regular newsletters offer a direct line of communication to your clients and leads, keeping you top-of-mind as the go-to expert in your space. Today we're discussing the what, why, and how of email newsletters for coaches so you can easily and efficiently grow your list and serve more clients.

We are all familiar with being a people pleaser. Saying yes to an ‘urgent’ ‘quick task’ for your long-term client. Or agreeing to hop on a meeting when you know the issue could be resolved through a short email. How about those clarity-call conversations that somehow turn into a consultation or coaching session? We’ve all been there, done that. Often at the expense of our own needs, desires, and strategy.