Marketing sales funnels look a little bit different for non-profits, but they are still a crucial part of any organization's growth and visibility plan. Take a look at how basic sales funnel concepts can be applied to increase awareness about your cause, encourage donors and volunteers, and develop long-term relationships with loyal supporters.

Whether you are launching a new product or brand, repositioning an existing brand, or simply trying to drive sales, funnels are your answer. Now, I’m not saying this because I’m a certified Funnel Gorgeous Society master marketer who lives and breathes funnels. I’m saying this because it’s true!

Here are the top reasons why every mission-driven business needs a funnel

Is it time to transition your funnel to evergreen? Funnels are among the best marketing tools to build your brand reputation and generate leads, sales, and a loyal fanbase. Depending on a variety of factors, you may choose to launch your funnel using an open/close cart strategy or an evergreen approach. Check out our expert recommendations for when evergreen makes the most sense.

Webinars work well for converting listeners into paying clients. In this blog, I’m going to break down, step-by-step, how you can use a webinar as a marketing strategy in your coaching business. We are going to discuss the difference between a live and on-demand webinar, how to strategize on your webinar topic, all the emails you will need and everything else that is required to build a successful webinar funnel.

Every mission-driven business needs a strategic lead funnel to grow in 2024. Lead funnels don't have to be complicated. In fact, you just need four separate components to create a ssytem that brings you consistent, qualified leads: a lead magnet, landing page, email nurture sequence, and social posts to promote your free offer.

Creating a sales funnel can seem like a complicated and vast task but in this beginner’s guide for coaches, I am going to simplify this process for you. I am going to walk you through how to create a sales funnel in a way that is completely doable, without all the fancy funnel jargon, so you can follow through all the way to the end.

What’s better than converting a brand new prospect into a customer? Selling to an existing customer! Selling to an existing customer is 60 to 70 percent higher than selling to new leads. The best way to do that…use a Tripwire Funnel!

There are many types of funnel that are used for various reasons. But today, I want to talk with you about the very first funnel you should build for your coaching business. The 1st funnel is your lead builder funnel. You can kind of liken your lead builder funnel to your prospecting funnel. This is the funnel that builds a list of prospects that could eventually become clients. Is this funnel built in your business?

Before you let your heart sink when you hear "no" from a prospect, let's consider what this "no" means and what you can learn from it. Here are 5 reasons you may hear "no."

Building the right funnel often means a difference of thousands of dollars (or a huge amount of time) saved or lost. The process of selecting and implementing the right type of funnel for your business is complex. You can’t just throw something at the wall hoping some of it will stick. There are several types of funnels you can use in your coaching business to introduce your ideal client to your offer/business and convert them into customers. Here are 5 of them.

Although building an effective funnel for your business can be complicated, I will attempt to give you the basics, in hopes of shedding light on an important marketing concept.

Have you tried to build a sales funnel on your own in the past, and had little to no success? Here’s the deal. Success with your funnel takes a bit more planning. And unless you’ve had great training on how to build a funnel that converts and provides an amazing experience for your customers, you can’t possibly understand what is involved, and why so many people struggle. And in order to plan a successful sales funnel, you need to know what all goes into it.

To sell any coaching program or course online, you must have a killer online sales page. A sales page that speaks to the heart and mind of your ideal client. A sales page that converts and assists in creating sales for your offer. Here are the elements that every successful sales page should have.

Is building your email list one of your goals this year? Then you need an effective lead magnet. Of all the different types of lead magnets you could use, there is one that outweighs the others. This is the lead magnet you should create this year.

Webinars are a powerful content tool that enable you to create intimacy and provide massive value for your prospects. Here are 5 great reasons you need to start using webinars to sell your services.

Do you have a lead magnet? Is it working well to build your email list and bring you more leads? If not, you might want to read the 10 steps I use to build an effective lead magnet strategy.