Why Every Mission-Driven Business Needs a Funnel
What comes to your mind when I say funnels? Excitement about the super effective funnels you already have in place and thoughts on how to improve them or create more? A sense of urgency to figure them out so you begin raking in the $$? Dread at how much more you need to know/do to get them set up and working? I get it, you have enough on your plate already!
Perhaps you’re looking for guidance and support to create funnels so you can focus on your mission and your zone of genius. Or maybe you think funnels aren’t as important as other marketing activities for your mission-driven brand!
I have news for you.
Whether you are launching a new product or brand, repositioning an existing brand, or simply trying to drive sales, funnels are your answer.
Now, I’m not saying this because I’m a certified Funnel Gorgeous Society master marketer who lives and breathes funnels. I’m saying this because it’s true!
Here are the top reasons why every mission-driven business needs a funnel 🔽:
Measurable progress
These days, people make purchasing decisions based on:
Interacting with a brand’s content before buying
Influencer recommendations
Brand trust and engagement
Social media ads can also be highly targeted based on a consumer’s needs. And targeted ads between blogs and other platforms aren’t far behind!
All of this is great news for funnel marketing, as everything mentioned above can be tracked and measured for effectiveness. With social media metrics, ad metrics, conversion rates, click-through rates and more, you can track:
who engages with your content
your content’s impact on them
whether they take action after consuming your content
What action they take
You can see what content they like the best, what they don’t resonate with, and more. This can help you identify areas for improvement and optimize your strategies accordingly–something that is not possible to this extent with traditional modes of marketing.
2. Clarity of Purpose
At the heart of every mission-driven business lies a core purpose—an underlying mission that drives every decision and action. However, articulating this mission in a way that resonates with your target audience can be challenging. This is where your funnel comes into play. It provides a structured framework to tailor your messaging to address your audience’s:
specific needs
pain points
and aspirations
at each stage of the customer journey.
This ensures you are delivering the right message to the right audience at the right time, increasing the likelihood of engagement and conversion.
3. Funnels = Efficient resource allocation
It’s easy to get lost–and waste your time and energy–trying out different marketing activities hoping to find one that makes an impact and brings in the clients. This not only dilutes your marketing, but forces you to reinvent the wheel every time. If you use a well defined funnel instead, you have a more structured approach to marketing that helps you understand your audience and each stage of your customer journey better so you can
Focus your efforts on the marketing activities that make maximum impact
Measure your marketing activities to see what works and what doesn't
Prioritize your efforts
Streamline your sales process
and so much more.
4. Funnels offer targeted audience engagement
The key to engaging and retaining customers: building your know, like, and trust factor with thought leadership and storytelling content that provides value to them. And the easiest way to talk about the right thing, with the right person, at the right time? Funnels!
Funnels allow you to tailor your messaging and engagement strategies to each stage of the customer journey, ensuring that they effectively reach and resonate with your target audience.
By defining stages within the funnel, you can create targeted content and campaigns that speak directly to the needs and aspirations of your ideal humans. This can look like:
educational content
personalized emails
social media interactions
other means of connecting with your ideal audience
5. Better conversion rates
The ultimate goal of any marketing strategy is to drive conversions, and funnels are no exception. And it’s no secret that businesses with well-defined funnels experience higher conversion rates compared to those without. HubSpot found that companies with a structured funnel in place are 2.4 times more likely to see a significant increase in sales.
6. The best part…
With funnels you get a more sustainable, faster growth. Once you have designed an effective funnel, you can set it and forget about it until it’s time to review your funnel metrics. You can also reuse a successful funnel again and again for the same offer and new audiences OR tweak it for a different product/audience. The possibilities are endless. Talk about maximum impact with minimal efforts!
Have we convinced you about the importance of funnels yet?
If yes, and if you’d like to try out a simple marketing funnel (like this simple lead funnel) or a more complex one, get in touch! As certified Funnel Gorgeous Society master marketers, we have helped multiple mission driven brands make an impact, and bring in leads and sales with their funnels.
