Whether you are launching a new product or brand, repositioning an existing brand, or simply trying to drive sales, funnels are your answer. Now, I’m not saying this because I’m a certified Funnel Gorgeous Society master marketer who lives and breathes funnels. I’m saying this because it’s true!

Here are the top reasons why every mission-driven business needs a funnel

What’s better than converting a brand new prospect into a customer? Selling to an existing customer! Selling to an existing customer is 60 to 70 percent higher than selling to new leads. The best way to do that…use a Tripwire Funnel!

Building the right funnel often means a difference of thousands of dollars (or a huge amount of time) saved or lost. The process of selecting and implementing the right type of funnel for your business is complex. You can’t just throw something at the wall hoping some of it will stick. There are several types of funnels you can use in your coaching business to introduce your ideal client to your offer/business and convert them into customers. Here are 5 of them.

Although building an effective funnel for your business can be complicated, I will attempt to give you the basics, in hopes of shedding light on an important marketing concept.