All Blog Posts
Why Every Mission-Driven Business Needs a Funnel
Whether you are launching a new product or brand, repositioning an existing brand, or simply trying to drive sales, funnels are your answer. Now, I’m not saying this because I’m a certified Funnel Gorgeous Society master marketer who lives and breathes funnels. I’m saying this because it’s true!
Here are the top reasons why every mission-driven business needs a funnel
Innovate or Stagnate: 8 Social Media Trends Dominating 2024
With a rapidly evolving digital landscape, business owners are forced to keep up with the social media trends, or risk falling behind.
It can be overwhelming to stay current, especially when social media marketing isn’t your specialty. Heck, it’s even alot for me, as a branding and marketing specialist.
But today, I want to get you heading in the right direction for 2024 by outlining 8 social media trends you need to integrate into your overall marketing strategy.
So grab your favorite beverage and let’s dive in.
Your Branding Checklist: 10 Ideas You Can Start Using Today
Building your brand visibility is all about testing. There are no surefire ways to build your business brand online. There are no tactics that work for everyone. Every business brand is different. Every business owner is unique. And you need to find branding and marketing strategies that work for you and your individuality. Here are 10 ideas you can start using today to build your brand visibility.
Why Marketing from the Heart Will Revolutionize Your Business Strategy
In the maze of modern marketing, where every message and medium clamors for attention, a heart-centered approach to marketing can cut through the noise, resonating deeply with your audience. This approach isn’t about grandiose gestures. It’s about infusing the core values—empathy, service, honesty, heart and authenticity—into every strategy you implement.
5 Signs You're Ready to Turn an Existing Funnel Evergreen
Is it time to transition your funnel to evergreen? Funnels are among the best marketing tools to build your brand reputation and generate leads, sales, and a loyal fanbase. Depending on a variety of factors, you may choose to launch your funnel using an open/close cart strategy or an evergreen approach. Check out our expert recommendations for when evergreen makes the most sense.
5 Amazing New LinkedIn Features for 2024
LinkedIn may have launched over twenty years ago, but it continues to be relevant and competitive with flashier platforms like Instagram, Facebook, and Twitter. You may not have reels dancing across your screen, but for professional and B2B networking, it is very much still the place to be. In fact, some of the new LinkedIn features in 2024 are exactly what your business needs to elevate your marketing, reach new audiences, and connect to your customers.
Solutions to 9 Obstacles that Will Threaten Your Mission
As a heart-centered entrepreneur, you want to make waves in this world. You have a very personal mission to create change for humanity and I can’t let you give up or even slow down (unless of course, you need some rest). The work you are doing is important and we need your gifts. So today we are going to talk about 9 obstacles that you will likely encounter along the way. And because every challenge has a solution, I will also make some suggestions on how to overcome these challenges.
What is SEO? A Guide to Driving Website Traffic
Let’s say you have an offer (or a course or a service) that’s valuable for hundreds of people. One that will make a real difference in the lives of those you’re trying to help. You even have a great website that shows how beneficial working with you is. But without decent website traffic, how will people find out about it?
That’s where SEO comes in.
3 Types of Foundational Content (and How to Repurpose from Each)
Make the most of your foundational content by repurposing it across multiple platforms. We're sharing simple ways to repurpose your blogs, videos, and podcast episodes using clear strategies and AI tools that save you time and help you reach a wider audience.
How to Build an Offer Suite that Appeals to All Your Prospects
Your offer suite should make it simple and easy for your ideal clients to buy. There should be no questions left in their mind about what you do and who you work with. The more clear and specific you can be, the easier it is to market your business. And ultimately establish yourself as the go-to expert in your field. Here are the important steps for crafting an offer suite that appeals to all your prospects.
Mindset Check - Why Repeating your Content (strategically) is a Great Idea
You don't have to create a brand new piece of content every time you post! Learn how and why content repurposing is a smart business practice. Repeating your content strategically can help you grow your brand, establish your authority, and grow your digital footprint while saving you time and resources. Here are some practical ways to shift your mindset when it comes to reposting your content
Avoid a Flopped Launch: Design a Hole-In-One Offer
No one wants to go through all the hard work of launching a new offer, only to have it flop. Truth be told though, it happens to most of us. I’ve been a launch manager for years and have supported many coaches in getting their offers out into the world. And I can tell you from experience that although there are many moving components that make a launch successful, the single greatest starting point to achieve sales is with your offer. If you focus a great amount of energy on perfecting your offer, you will eventually break through and experience the joys of a multi-five or six figure launch. Here is your comprehensive guide to creating a hole-in-one offer.
How Your Website Homepage Can Capture Attention in 3 Seconds (Or Not!)
Ever wonder why some people seem to have all the success with their websites while others struggle to keep people reading? The answer lies in the homepage of your website. Or rather, the answer IS the homepage of your website. Read on to find out more.
Sharpen Your Brand Messaging Using The Power of Message Mining
One of the most effective ways to connect with your ideal client is by making sure your brand messaging is dialed in to speak directly to them. Learn how to use message mining to get clear on the exact words and phrases that resonate with your audience. You can use the data you collect to write content that reflects your ideal client's pain points and desired outcomes.
Coaches: Stand Out with These 3 Holistic Marketing Strategies
Buyers have changed and we need to be smarter and savvier than ever before. Not in a deceiving or tricky way. But in a way that meets your ideal clients where they are. Standing out requires us to be different. To be strategic. To try unique, out of the norm, approaches. And most important, to have heart and soul in our marketing. You are craving it and so is your ideal human. Today, I want to talk about 3 “holistic” marketing strategies you can use that will make a big difference for you, your business and the world around you.
How to Write the Perfect About Page for Your Online Coaching Business
The about page is one of the most important pages on your website. And yet, many coaches fail to write about page copy with their ideal client in mind. Instead of using the about page as yet another place to list your qualifications and education, learn how to write an about page that truly connects with your ideal client on a personal level.
What We Learned from Launching a New Podcast
We launched our Boosting Business Breakthroughs podcast this year. It’s geared toward coaches dedicated to growing their business, navigating the digital marketing landscape, and creating a transformation for their clients. This podcast has been a labor of love, and like any new labor of love, it has taught me invaluable lessons. Today, I want to share them with you.
3 Easy Ways to Make Your Content Writing More Conversational
Is content writing dead? The rise of video popularity and AI-generated content is causing some shifts in the world of content marketing. Let's look at three ways you can easily adapt your writing to meet the expectations of today's consumers.
25+ Actionable Strategies to Land More Coaching Clients
As a coach, it's not just about helping people and changing lives, it's also about finding clients to help. The challenge of gaining new clients is often the biggest hurdle for coaches. In today's world, though, there are so many avenues to explore, and each one offers unique opportunities to reach potential clients. In this blog post, we will go over 25+ actionable strategies that coaches can use to increase their chances of landing more clients.
15 Experts Reveal Their Best Tips for Video Marketing
Hate it or love it. Video content is here to stay. This is what I said regarding video marketing in 2021 when I wrote a blog about the importance of video content and how to rock it. Almost two years later, this still holds true. If anything, the importance of video marketing has just increased. Here are some expert tips to encourage your journey with video marketing.