All Blog Posts
10 Mistakes Coaches Make When Drafting their Website Copy
As a digital marketing agency that has edited our clients’ DIY copy before designing their websites, we say... writing your own website copy is great!
When our clients write their own copy, it’s in their voice and feels authentic to them. And they always have us to refine it. However, we did notice a few common mistakes that almost every coach made when drafting their website copy. We’d love to share them with you, so you can avoid them when drafting yours.
A Step-by-Step Process for Building Your Webinar Funnel
Webinars work well for converting listeners into paying clients. In this blog, I’m going to break down, step-by-step, how you can use a webinar as a marketing strategy in your coaching business. We are going to discuss the difference between a live and on-demand webinar, how to strategize on your webinar topic, all the emails you will need and everything else that is required to build a successful webinar funnel.
Make AI Your Best Friend, Without Losing Yourself
AI is the new buzzword in almost every industry. For it’s applications (and implications) are many. And as with any new discovery or invention, people both applaud and fear it. I still have people in my circle who fear AI will take over their jobs. They’re not alone. It’s time to uncover why(and how) AI can be your best friend (and not your worst enemy). Cause like it or not, AI is here to stay.
Email Newsletters: The What, Why, and How for Coaches
As a coach in the online space, you know the importance of building trust with your clients and leads. One of the best ways to do that is by sending regular, value-filled email newsletters to your list.
Regular newsletters offer a direct line of communication to your clients and leads, keeping you top-of-mind as the go-to expert in your space. Today we're discussing the what, why, and how of email newsletters for coaches so you can easily and efficiently grow your list and serve more clients.
Why Being a People Pleaser Could be Hurting Your Marketing
We are all familiar with being a people pleaser. Saying yes to an ‘urgent’ ‘quick task’ for your long-term client. Or agreeing to hop on a meeting when you know the issue could be resolved through a short email. How about those clarity-call conversations that somehow turn into a consultation or coaching session? We’ve all been there, done that. Often at the expense of our own needs, desires, and strategy.
44 Snazzy Marketing Terms Every Coach Should Understand
When you hire your first marketing freelancer or agency, they will probably start throwing around a lot of mumbo jumbo marketing terms. So you aren't caught off guard, with that deer in headlights look, I have created a cheat sheet you can use to understand what you need to know. It's broken out by the 4 different business phases so you don't have to read this from beginning to end. Identify which business phase you are in and read through those terms only. Save this article and come back to it for a refresher.
Create Superfans: 10 Unique Ways to Infuse Storytelling
Not everyone is a masterful storyteller, but I think, if we practice, we can be good enough storytellers to create a connection with our audience. By studying the elements of storytelling, we can begin to write content that engages and builds relatability with our readers. As you continue to share pieces of who you are in your stories, you will attract fans that will eventually become superfans. These superfans later go on to become clients.
Mission, Vision and Values: 3 Essential Ingredients of Your Brand Strategy
As a branding and marketing agency for brands on a mission, we know what it takes to make your brand stand out and resonate with your ideal audience. And it all starts with a good brand strategy. But what makes a brand strategy infallible? The answer lies in its three essential ingredients: Mission, Vision, and Values. Let's take a peek into each one of them and see how they help shape your brand, making it more memorable and impactful.
The 5 Key Ingredients of Your Lead Magnet Optin Page
When designing your lead magnet optin page, there are five main ingredients you should include. This is not a page that should contain an abundance of information. The purpose of this page is to give your subscribers enough information to make a decision about whether or not this is a resource they are interested in. But not so much information that they feel overwhelmed.
Show Off and Show Up with the Perfect Case Study
What will make you invest in an offer faster? The person selling their offer to you saying how awesome it is? Social proof detailing how amazing an offer is? Or actual words from someone similar to you describing exactly HOW the offer helped them and the process they had to go through to reach where they wanted to. That’s the power of a case study.
A Simple Instagram Marketing Strategy for Coaches
How often do you feel like throwing in the towel on Instagram because you’re overwhelmed with complex strategies and posting without results? But giving up on this platform with 1 billion+ monthly active users may not be an option if you want to increase your client base. So what do you do if you don’t want Instagram marketing to feel like a chore?
Develop a simple Instagram marketing strategy. Here's one you can use.
20 Doable Marketing Ideas for Introverts
Many introverts struggle with the “traditional” marketing methods, but we still need to grow our business. Just because we don’t like to be the life of the party or scream from the rooftop to get attention doesn’t mean we can’t learn to market ourselves effectively. And be darn good at it. So here are 20 doable marketing ideas you can try if you are a self-proclaimed introvert.
The Why and How of Your Email Welcome Series
So you have created an absolute gem of a lead magnet. Your potential clients love it and people are signing up in droves for it. But what next? Are you going to let them sign up, get a hold of that lead magnet and email them only when you have something to say or some news to share? Or do you want to take advantage of people opting in to your email list and turn them into forever fans and clients? That’s where your email welcome series comes into play.
Can Pinterest Marketing Work for Coaches?
When most people think about Pinterest, they think about home decor ideas, recipes, fashion, arts and crafts or more creative and visual categories. Planning a wedding? Sure, go to Pinterest for thousands of cute ideas. Want to get a tattoo? Ooh, Pinterest will show you lots of great designs. So, it’s very easy to completely dismiss this social media platform to market your coaching services. But before you do that, let’s answer the question “can Pinterest marketing work for coaches?”
The Anatomy of a Simple Lead Funnel
Every mission-driven business needs a strategic lead funnel to grow in 2024. Lead funnels don't have to be complicated. In fact, you just need four separate components to create a ssytem that brings you consistent, qualified leads: a lead magnet, landing page, email nurture sequence, and social posts to promote your free offer.
Appealing to the 4 Buyer Personas in Your Marketing Campaigns
All of us have a preferred way we make decisions and buy. We often think how we make buying decisions is how our clients will make decisions, so we will use those tactics in our marketing. But that is not necessarily true. Their reasons for buying may be completely different than your own. That is why you need to appeal to all four types of buyer personas when you plan your marketing strategy. Here's how:
The Beginner’s Guide to Creating a Sales Funnel for Coaches
Creating a sales funnel can seem like a complicated and vast task but in this beginner’s guide for coaches, I am going to simplify this process for you. I am going to walk you through how to create a sales funnel in a way that is completely doable, without all the fancy funnel jargon, so you can follow through all the way to the end.
What is Omnichannel Marketing? (And Why You Should Be Using it Now)
While it may sound like yet another buzzword to add to your already full plate, omnichannel marketing is super essential if you want to keep your clients coming back for more. In this blog post, we'll explain why omnichannel marketing is so important and share some tips on how to get started.
Need a Website? 10 Questions to Ask to Make Your Project Go Smoother
One of the best ways to shine your light is through your coaching website. In this day and age, most everyone is online and they are stumbling into your social content, diving deeper into your website to learn more about you, and if you’re lucky, opting into one of your free offers, hoping to solve their problem. But if your coaching website does not grab their attention within seconds, they are gone forever, and some other coach will become the center of their attention. I don’t want this to happen to you. So if you’re a coach and you don’t have a website, or you aren’t proud of the website you have, now is the time to change that. Make this year the year you embark on building a website that attracts and converts your ideal clients.
The 5 Phases Of Online Marketing For Coaches
Online marketing can feel overwhelming with so many options out there to get in front of your potential clients. And each medium requires its own strategy, content, and plan. What if I told you it doesn't have to be that way? That the key to strategic, stress-free marketing is to understand these five core phases of online marketing for coaches.