Ever wonder why some people seem to have all the success with their websites while others struggle to keep people reading? The answer lies in the homepage of your website. Or rather, the answer IS the homepage of your website. Read on to find out more.

One of the most effective ways to connect with your ideal client is by making sure your brand messaging is dialed in to speak directly to them. Learn how to use message mining to get clear on the exact words and phrases that resonate with your audience. You can use the data you collect to write content that reflects your ideal client's pain points and desired outcomes.

Buyers have changed and we need to be smarter and savvier than ever before. Not in a deceiving or tricky way. But in a way that meets your ideal clients where they are. Standing out requires us to be different. To be strategic. To try unique, out of the norm, approaches. And most important, to have heart and soul in our marketing. You are craving it and so is your ideal human. Today, I want to talk about 3 “holistic” marketing strategies you can use that will make a big difference for you, your business and the world around you.

The about page is one of the most important pages on your website. And yet, many coaches fail to write about page copy with their ideal client in mind. Instead of using the about page as yet another place to list your qualifications and education, learn how to write an about page that truly connects with your ideal client on a personal level.

We launched our Boosting Business Breakthroughs podcast this year. It’s geared toward coaches dedicated to growing their business, navigating the digital marketing landscape, and creating a transformation for their clients. This podcast has been a labor of love, and like any new labor of love, it has taught me invaluable lessons. Today, I want to share them with you.

Is content writing dead? The rise of video popularity and AI-generated content is causing some shifts in the world of content marketing. Let's look at three ways you can easily adapt your writing to meet the expectations of today's consumers.

As a coach, it's not just about helping people and changing lives, it's also about finding clients to help. The challenge of gaining new clients is often the biggest hurdle for coaches. In today's world, though, there are so many avenues to explore, and each one offers unique opportunities to reach potential clients. In this blog post, we will go over 25+ actionable strategies that coaches can use to increase their chances of landing more clients.

Hate it or love it. Video content is here to stay. This is what I said regarding video marketing in 2021 when I wrote a blog about the importance of video content and how to rock it. Almost two years later, this still holds true. If anything, the importance of video marketing has just increased. Here are some expert tips to encourage your journey with video marketing.

As a digital marketing agency that has edited our clients’ DIY copy before designing their websites, we say... writing your own website copy is great!

When our clients write their own copy, it’s in their voice and feels authentic to them. And they always have us to refine it. However, we did notice a few common mistakes that almost every coach made when drafting their website copy. We’d love to share them with you, so you can avoid them when drafting yours.

Webinars work well for converting listeners into paying clients. In this blog, I’m going to break down, step-by-step, how you can use a webinar as a marketing strategy in your coaching business. We are going to discuss the difference between a live and on-demand webinar, how to strategize on your webinar topic, all the emails you will need and everything else that is required to build a successful webinar funnel.

AI is the new buzzword in almost every industry. For it’s applications (and implications) are many. And as with any new discovery or invention, people both applaud and fear it. I still have people in my circle who fear AI will take over their jobs. They’re not alone. It’s time to uncover why(and how) AI can be your best friend (and not your worst enemy). Cause like it or not, AI is here to stay.

As a coach in the online space, you know the importance of building trust with your clients and leads. One of the best ways to do that is by sending regular, value-filled email newsletters to your list.

Regular newsletters offer a direct line of communication to your clients and leads, keeping you top-of-mind as the go-to expert in your space. Today we're discussing the what, why, and how of email newsletters for coaches so you can easily and efficiently grow your list and serve more clients.

We are all familiar with being a people pleaser. Saying yes to an ‘urgent’ ‘quick task’ for your long-term client. Or agreeing to hop on a meeting when you know the issue could be resolved through a short email. How about those clarity-call conversations that somehow turn into a consultation or coaching session? We’ve all been there, done that. Often at the expense of our own needs, desires, and strategy.

When you hire your first marketing freelancer or agency, they will probably start throwing around a lot of mumbo jumbo marketing terms. So you aren't caught off guard, with that deer in headlights look, I have created a cheat sheet you can use to understand what you need to know. It's broken out by the 4 different business phases so you don't have to read this from beginning to end. Identify which business phase you are in and read through those terms only. Save this article and come back to it for a refresher.

Not everyone is a masterful storyteller, but I think, if we practice, we can be good enough storytellers to create a connection with our audience. By studying the elements of storytelling, we can begin to write content that engages and builds relatability with our readers. As you continue to share pieces of who you are in your stories, you will attract fans that will eventually become superfans. These superfans later go on to become clients.

As a branding and marketing agency for brands on a mission, we know what it takes to make your brand stand out and resonate with your ideal audience. And it all starts with a good brand strategy. But what makes a brand strategy infallible? The answer lies in its three essential ingredients: Mission, Vision, and Values. Let's take a peek into each one of them and see how they help shape your brand, making it more memorable and impactful.

When designing your lead magnet optin page, there are five main ingredients you should include. This is not a page that should contain an abundance of information. The purpose of this page is to give your subscribers enough information to make a decision about whether or not this is a resource they are interested in. But not so much information that they feel overwhelmed.

What will make you invest in an offer faster? The person selling their offer to you saying how awesome it is? Social proof detailing how amazing an offer is? Or actual words from someone similar to you describing exactly HOW the offer helped them and the process they had to go through to reach where they wanted to. That’s the power of a case study.

How often do you feel like throwing in the towel on Instagram because you’re overwhelmed with complex strategies and posting without results? But giving up on this platform with 1 billion+ monthly active users may not be an option if you want to increase your client base. So what do you do if you don’t want Instagram marketing to feel like a chore?

Develop a simple Instagram marketing strategy. Here's one you can use.

Many introverts struggle with the “traditional” marketing methods, but we still need to grow our business. Just because we don’t like to be the life of the party or scream from the rooftop to get attention doesn’t mean we can’t learn to market ourselves effectively. And be darn good at it. So here are 20 doable marketing ideas you can try if you are a self-proclaimed introvert.