So you have created an absolute gem of a lead magnet. Your potential clients love it and people are signing up in droves for it. But what next? Are you going to let them sign up, get a hold of that lead magnet and email them only when you have something to say or some news to share? Or do you want to take advantage of people opting in to your email list and turn them into forever fans and clients? That’s where your email welcome series comes into play.

When most people think about Pinterest, they think about home decor ideas, recipes, fashion, arts and crafts or more creative and visual categories. Planning a wedding? Sure, go to Pinterest for thousands of cute ideas. Want to get a tattoo? Ooh, Pinterest will show you lots of great designs. So, it’s very easy to completely dismiss this social media platform to market your coaching services. But before you do that, let’s answer the question “can Pinterest marketing work for coaches?”

Every mission-driven business needs a strategic lead funnel to grow in 2024. Lead funnels don't have to be complicated. In fact, you just need four separate components to create a ssytem that brings you consistent, qualified leads: a lead magnet, landing page, email nurture sequence, and social posts to promote your free offer.

All of us have a preferred way we make decisions and buy. We often think how we make buying decisions is how our clients will make decisions, so we will use those tactics in our marketing. But that is not necessarily true. Their reasons for buying may be completely different than your own. That is why you need to appeal to all four types of buyer personas when you plan your marketing strategy. Here's how:

Creating a sales funnel can seem like a complicated and vast task but in this beginner’s guide for coaches, I am going to simplify this process for you. I am going to walk you through how to create a sales funnel in a way that is completely doable, without all the fancy funnel jargon, so you can follow through all the way to the end.

While it may sound like yet another buzzword to add to your already full plate, omnichannel marketing is super essential if you want to keep your clients coming back for more. In this blog post, we'll explain why omnichannel marketing is so important and share some tips on how to get started.

One of the best ways to shine your light is through your coaching website. In this day and age, most everyone is online and they are stumbling into your social content, diving deeper into your website to learn more about you, and if you’re lucky, opting into one of your free offers, hoping to solve their problem. But if your coaching website does not grab their attention within seconds, they are gone forever, and some other coach will become the center of their attention. I don’t want this to happen to you. So if you’re a coach and you don’t have a website, or you aren’t proud of the website you have, now is the time to change that. Make this year the year you embark on building a website that attracts and converts your ideal clients.

Online marketing can feel overwhelming with so many options out there to get in front of your potential clients. And each medium requires its own strategy, content, and plan. What if I told you it doesn't have to be that way? That the key to strategic, stress-free marketing is to understand these five core phases of online marketing for coaches.

You became a life coach because you wanted to create transformation for people and make a difference in this world. And somewhere along the way of growing your life coaching business, you hit a wall. Growth became challenging and thoughts of giving up plagued your mind. In this article, I am going to outline the seven obstacles (along with strategies to overcome) you will incur while trying to grow your life coaching business.

Gotta love life and business! It’s always standing ready to deliver lessons, whether you want to learn them or not. At the end of every year, it’s always a time of reflection for me, as I look back on what the year has taught me. And since I spend the majority of my working hours immersed in the marketing world, it made sense that I would share with you the 10 marketing lessons I learned this year. Chances are you’ve learned some of these lessons as well, or at the very least, it will enlighten you to heed these lessons in the new year.

With a proper process and a list of steps to do, you can have the results you want without feeling stuck and mired in muck. To help you with that, we’ve decided to give you your very own website design checklist to follow BEFORE you start designing your website.

Do you have a presence on LinkedIn? Are your prospects hanging out on LinkedIn? If you answered yes to these questions, then you need to start a LinkedIn newsletter. Here's why.

Most of our clients come to us after a brief struggle with the continuously evolving landscape of digital marketing – unable to keep up with the new strategies, apps, and ever-changing trends that seem to pop up out of nowhere. But there are a few things that never change. And that’s what this start/stop marketing list is all about.

On a Mission Brands just completed a website redesign a few months ago. And we are currently handling two website redesign projects for clients. Each website project has very different goals and rationale for making the changes. Your website is the foundation of your business and it shouldn’t be treated as an afterthought. So if you’re asking yourself if it’s time for you to do a website redesign, here are 10 signs you might be ready.

Facebook. Instagram. LinkedIn. Twitter. YouTube. Pinterest. TikTok. Blogs. Email newsletters. It’s exhausting, trying to keep up, isn’t it? With so many choices, how do you implement a simple strategy that works? Let’s work through what you need to consider when designing your social media plan.

Blog posts drive traffic to your website and landing pages, and get eyeballs on your offer or services. Blog posts give Google a reason to point people to your site AND they give these people a reason to continue returning to your site once they’ve found it. So it's natural to want to increase traffic to blogs. And for that, you need to know how to write a blog to increase traffic.

You have been posting and engaging on LinkedIn for a while but are not seeing the results you want. Or perhaps you’re new on LinkedIn and want a highly engaged following. Maybe all the changes and new functionality LinkedIn has put forth has left you scratching your head about what type of LinkedIn content actually works. We got you.

Ugh. Grrrrr. Seriously?! Stop! Delete. What a waste of my time! These are just some of the common reactions we all have when we encounter sleazy marketing tactics. You’ve been a victim. I’ve been a victim. Yet these marketing tactics are still being used over and over again. It makes you wonder. Do these actually work? In some cases, they might, but is it really worth it to risk your reputation? Here is a recap of 5 tactics to avoid and what you can do instead.

Would you rather shop from a place that is clean, welcoming, and organized or from a place where everything is gathered in dusty heaps and you have to dig through it to get what you need? It’s the same with your website. Here's what you need for a great website.

A landing page is a single webpage created with 'one' specific purpose in mind. In this case, housing your freebies and selling your offers. A great landing page should make your customers want to read further and stay on the page. For that, it’s important to make your landing pages ‘pop’.