So how do you stand out from the crowd and grab your audience’s attention in this 1-second world we live in? Hooks. Specifically, marketing hooks. It is a phrase that grabs attention, makes someone stop and decide if they are still interested. If they are, they keep reading, or consider buying. If they aren’t, they move on. Don't let that happen to you.

Congratulations to Colleen St. Michaels on her new Kajabi rebrand. What an exciting project for us to work on. The result: A new brand that will attract our client's new ideal clients. Bonus result: A proud and confident client!

What’s better than converting a brand new prospect into a customer? Selling to an existing customer! Selling to an existing customer is 60 to 70 percent higher than selling to new leads. The best way to do that…use a Tripwire Funnel!

Have you ever felt challenged by writing content or copy for your business? You stare at the screen with a blank mind. You busy yourself with everything but writing content or copy. You promise yourself you will get to it tomorrow, but tomorrow comes and goes. All too common, there are very specific solutions to overcoming the writer's block that seems to plague us all.

If you’ve been in business for a while, you may have heard that building an email list is the best way to market your offer online. Research shows that 40% of marketers consider email marketing vital to their success. Most businesses have been using email lists to boost their sales, introduce their brand, or attract people to their biz. But what exactly is email list building? And how DO you build your email list? Read on and find out.

With so many social media platforms to choose from, it’s challenging to pick the ones that would benefit your business the most. With 444 million Pinterest users, 40% of them earning more than $75,000, it’s logical to wonder if Pinterest is right for your business. Let's dive in and find out.

This black history month I’d like to give homage to some of the greats who’ve inspired me to do more..be more..push the boundaries. Both, in my life and business. From Maya Angelou to Michelle Obama, let’s see what these greats have to say when it comes to staying true to our passion and purpose in life.

There are many types of funnel that are used for various reasons. But today, I want to talk with you about the very first funnel you should build for your coaching business. The 1st funnel is your lead builder funnel. You can kind of liken your lead builder funnel to your prospecting funnel. This is the funnel that builds a list of prospects that could eventually become clients. Is this funnel built in your business?

Love it or hate it, we all know that the beast that is social media is here to stay, and as a business owner, it’s almost impossible to ignore its importance in your marketing. But just like with any other mystical monster, there are plenty of social media myths circulating around its existence. Let's bust 6 of these myths right now.

Instagram has been throwing a LOT of new things at us recently, and honestly, even as a marketing pro, it’s hard to keep up! Some trends and updates are worth jumping on board with...while others seem like temporary distractions. One feature that has been around the block for way more than a #hotminute is stories, and they clearly are here to stay! But how do you create a constant flow of Instagram stories ideas without burning out or becoming stale?

The "social" in social media marketing is no more about your relationship with your customers. It’s about developing healthy relationships and working with others who have the same audience/goal/mission/values as you. It’s about developing strategic social media partnerships and collaborations so that you can harness the power of each other’s brands and audiences.

Before you let your heart sink when you hear "no" from a prospect, let's consider what this "no" means and what you can learn from it. Here are 5 reasons you may hear "no."

Building the right funnel often means a difference of thousands of dollars (or a huge amount of time) saved or lost. The process of selecting and implementing the right type of funnel for your business is complex. You can’t just throw something at the wall hoping some of it will stick. There are several types of funnels you can use in your coaching business to introduce your ideal client to your offer/business and convert them into customers. Here are 5 of them.

Do you ever stare at your computer, at a loss for what content to post on social media? Have no fear! If you are a coach, we are here to give you some great ideas to get your content sharing wheels churning again.

Are you cut out for the digital marketing game? Or are there some new traits you need to develop within yourself? Digital marketing requires constant growth and here are the 10 traits I feel are most important to be successful in this game.

Whether your coaching business is just getting off the ground or you’ve been at this gig for a while, you’ve probably been inspired by a podcast (...or two...or way more). But how do podcasts factor into your business, outside of simply what you can learn from them? Great question! Read on to learn more.

Although building an effective funnel for your business can be complicated, I will attempt to give you the basics, in hopes of shedding light on an important marketing concept.

Social media is an ever-changing beast and it’s overwhelming knowing where to start (and where to stop) when it comes to using it effectively in your business. Thankfully, knowledge is power and we’re taking back your power over social today by uncovering 5 Costly Social Media Mistakes Coaches are Making.

Love them or hate them, Instagram Reels are here to stay. Many of us (including me) are not comfortable with using Reels on Instagram. Some of us think that they’re frivolous and not meant for serious businesses. Plus why use reels when you can use IG stories or IGTV? Because of these reasons, Instagram Reels may not have a place in your business or content marketing strategy. But here’s why that should change.

Thankfully, there are multitudes of tools out there to help you create explosive growth on your Instagram. And with so many ways to share content on this platform — from posts to reels to IGTV to stories (oh, my!) — you are sure to find a combination of tools that work for you, your content, and your audience.