All Blog Posts
Stand Out in a Sea of Noisy Competitors
“It is a very crowded and noisy place online. Is it really worth it to market myself? Will it even do anything to grow my business?” A prospect recently asked me this. I am unpacking my answer in this week's blog.
An Effective Sales Funnel has Four Distinct Stages
Have you tried to build a sales funnel on your own in the past, and had little to no success? Here’s the deal. Success with your funnel takes a bit more planning. And unless you’ve had great training on how to build a funnel that converts and provides an amazing experience for your customers, you can’t possibly understand what is involved, and why so many people struggle. And in order to plan a successful sales funnel, you need to know what all goes into it.
Digital Marketing vs. Building Relationships to Grow Your Business
Think that the newest shiny digital marketing strategy is the key to growing your coaching business? Think again. Times are changing and there is something that is equally, if not more important than that...building relationships. Here are some strategies you can use to build a well rounded sales and marketing plan for your biz.
Spelling and Grammar Matters: So Do These 5 Copy Gems
Spelling and grammar matter if you want to have an online presence that looks professional. But if you don’t want people to snooze when they’re halfway through your website you need more.
Anatomy of a Killer Online Sales Page
To sell any coaching program or course online, you must have a killer online sales page. A sales page that speaks to the heart and mind of your ideal client. A sales page that converts and assists in creating sales for your offer. Here are the elements that every successful sales page should have.
Why Your Mission-Driven Business Needs a 90 Day Marketing Plan
Instead of planning for an entire year and risk significant changes that derail you, stay more focused and achieve success with a 90-day plan instead.
7 Social Media Tasks You Should Do Every Month
Whether you love or hate it, social media is here to stay… and it’s a necessity for your business these days. Where else would you find a global audience of over 3.6 billion people? Yep, according to Sproutsocial that’s how many people use social media currently...and the number is only projected to increase to 4.41 billion in 2025. But before you plunge into researching tips and tricks for successful social media marketing, take a look at the 7 social media tasks you should do every month without fail.
How You Can Quickly and Effortlessly Create Video Content
You might think creating video content is a long and drawn out process. But I have found a way to cut corners and produce regular videos without the stress and agonizing fear. Here is my step-by-step process.
Why Your Marketing Strategy Isn’t Working
It's super frustrating when you feel like you have a marketing strategy but you still aren't getting the traction you want. If this is you, it's time to step back and evaluate why your marketing strategy isn't working. Here are 6 potential reasons your efforts are not moving the needle for your business.
The Best Lead Magnet for Your Mission-Driven Business
Is building your email list one of your goals this year? Then you need an effective lead magnet. Of all the different types of lead magnets you could use, there is one that outweighs the others. This is the lead magnet you should create this year.
Camera shy? The importance of video content and how to rock it!
Hate it or love it. Video content is here to stay. In fact, video is now the preferred medium for consuming information for a majority of internet users. And it’s only growing in popularity. Including dominating social media. If you are not using video content in your marketing strategy yet, then it’s probably time. A little worrying for those of us not completely comfortable being in front of the camera. No worries, we got you. Check out how you can create video content without actually being in it.
Announcing On a Mission Brands: A Branding and Marketing Agency for Mission-Driven Brands
We are excited to announce a new direction for our team. Introducing On a Mission Brands, a branding and marketing agency for mission-driven brands. Our services include banding & offer strategy; copy & messaging; website design; and authority-building content creation & strategy.
5 Easy Ways to “Really” Know Your Audience
To create content that converts and appeals to your target market, you must really know your audience. Here are 5 easy ways to get to know your audience and begin speaking their language. When you master this skill, magic happens in your business.
20 Common Writing Fears (and How to Conquer Them!)
A huge number of business owners deal with writing fears. It will often cause writer's block or stop them altogether from sharing their expertise in the world. Here are some common writing fears and ways to overcome them.
6 Signs You’ve Lost Your Business Mojo (and How to Fix It)
Do you know that feeling when your heart is nagging you to reconnect and make a change? Staying connected to your heart helps you shine your best light in business and in life. Let's fix those disconnects that are dragging you down.
7 Creative Ways to Share Your Customer Stories (and Get More Clients in Return!)
Social proof is one of the best ways to build the trust factor in marketing. Use these ways to build credibility and get more clients!
5 Ways Content Curation Helps Your Business
Do you ever feel exhausted from constantly creating new content for your business? There is another solution that will save you time while still establishing your expertise in your space.
20 Tangible Tips for Your Social Media Marketing
Every business should be engaged in social media marketing. But there are some do's and don'ts to pay attention to if you're gonna maximize the effectiveness.
Scroll Stopping, Motion Graphics for Your Social Media
Much like the value of using video in your marketing and the fact that our brains are built to retain ideas that are eye-catching and visually appealing, the use of motion graphics in your social media has a greater chance of catching your audience’s fleeting attention.
5 Reasons to Join the “Webinars” Party
Webinars are a powerful content tool that enable you to create intimacy and provide massive value for your prospects. Here are 5 great reasons you need to start using webinars to sell your services.