Announcing On a Mission Brands: A Branding and Marketing Agency for Mission-Driven Brands
“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy
The winds of change have been blowing strong around here lately! I am so excited, proud, and truth be told, nervous, about revealing our big changes to the world today.
After a season of deep self-reflection and re-examination of what truly brings me joy as an entrepreneur, I have decided to close one chapter in business and open another. As of today, Amazing OBM has officially been rebranded.
Introducing…
On a Mission Brands, our new full-service branding and marketing agency for mission-driven brands looking to make a difference in the world.
2023 has been a year of soul-searching for many entrepreneurs, myself included. As someone who has been in the online business space since 2004, I know a thing or two about shifting markets and the importance of adapting.
And as a heart-centered human who cares deeply about the betterment of our world, I felt drawn to a new niche and purpose with which to use my skills.
As of today, that purpose is being brought to life inside my new company, On a Mission Brands.
While I loved the work we did for coaches as Amazing OBM, I came to realize that my emphasis on coaching as a niche was actually limiting my reach and impact. The people I truly want to work with are the heart-led changemakers, the impactful difference-makers, the purpose-driven trailblazers.
Which is why I’ve refined and expanded who we serve to include the following:
Mission-Driven Coaches
Non-Profit Organizations
Start-Ups Who are Making a Difference in the World
Social Impact Entrepreneurs & Authors
Not only does this feel aligned with my heart and the purpose that lights me up, it tracks with where I, and other experts, believe the market is going as we enter 2024.
According to a recent article in Forbes, marketing trends predict that “the modern consumer is not just interested in purchasing a product or service; they’re keen on understanding the brand’s values, particularly concerning environmental and social responsibility.”
And I, for one, am here for it! Are you with me?
Expert Branding & Marketing Services for Mission-Driven Brands
A major part of this rebrand has involved not only refining who we serve, but also how we serve.
When I first founded Amazing OBM, I operated as a bit of a Jill-of-all-trades. Yes, I was a master marketer, but I was also a certified online business manager (OBM). I set out to help manage the behind-the-scenes operations for coaches while also working on branding, web design, and content creation.
Along the way, I discovered that my true passion was not in the day-to-day details of operations. Rather, it was in the visibility side of business and the strategy of marketing.
I found that I LOVE digging deep into a brand’s identity, purpose, mission and messaging. Nothing makes me happier than working with a new client to discover what makes them uniquely poised to help their ideal audience.
And so, as I felt the urgent internal pangs telling me I needed to change something in my business, I thought about what services I genuinely feel joy in offering.
I looked at what brought me stress and what created absolute joy for me in my business
I got brutally honest with myself about what was working in my business and what wasn’t
I vowed to stay completely aligned with myself and my personal mission in business
I evaluated what my team and I are exceptionally good at and where we fall short of outstanding
The result is that I made the decision to let go of some key offers, including online business management and launch management.
Was this an easy decision? Absolutely not!
But is it a decision I feel at peace about? One hundred percent.
Here is what On a Mission Brands is here to offer at an expert level:
Branding & Offer Strategy
Copy & Messaging
Website Design
Authority Building Content Creation & Strategy (blogs, social media, podcasts, etc.)
My goal is first and foremost to help other like-minded, mission-driven entrepreneurs gain visibility, brand recognition, customer loyalty, and incredible reach in moving their world-changing goals forward.
I can’t wait to see where this new direction takes us!
Looking to partner with a branding and marketing agency that cares deeply about your mission? Reach out today to schedule a consultation.
What We Remain Committed to at On a Mission Brands
There are several very solid threads that will 100% be continued as I grow and nurture On a Mission Brands.
My amazing team. We are still the same team of heart-centered marketers who go above and beyond to build authentic, mission-driven brands that their audience falls in love with.
The values that guide us. Communication, Excellence, Collaboration, Relationships, Personal Growth, Heart. These drive every action we take in our business.
The unwavering commitment we have to our clients. We are more jazzed than ever to support our clients as they work to create positive changes in our world.
These three pillars form the rock that we stand on as we navigate this change together.
Stay Connected With On a Mission Brands
As part of our rebrand, we are (re)launching a new podcast.
On a Mission Mojo podcast is a gathering of minds and hearts, where I interview impact-driven founders, entrepreneurs, authors, and business experts about their incredible journeys and the difference they are making with their brands.
This means that Boosting Business Breakthroughs will be retired after a very short tenure. Part of what made this rebrand decision so difficult was the fact that we launched my first podcast just a few short months ago.
Will people think I’m flaky? Am I unreliable? Will my audience follow me?
The self-doubt can be strong, no matter how long you’ve been in this game. But I am confident this is the right move for me and for our company.
My experience planning, launching and producing my first podcast is actually a huge contributing factor in this decision to recalibrate the focus of my business.
Through that process, I found out I absolutely love podcasting! Connecting with other brilliant business owners, learning about their journeys, and hearing the heart they have behind their operations… THIS is what brings me incredible joy and fuels my energy to do more good in the world.
And so, I am moving forward with a new direction. On a Mission Mojo is your go-to resource for all things impact-related. Whether you're an aspiring change-maker, a seasoned entrepreneur, or simply someone who craves inspiration, this podcast has something for everyone. From captivating stories to groundbreaking strategies, you'll gain a wealth of knowledge that will propel you on your own mission towards making a difference.
Head on over to our podcast page to subscribe on your favorite podcast app today.
We are also relaunching our newsletter to reflect our new mission-driven focus. As a subscriber, you’ll now be receiving On a Mission Momentum for a weekly dose of marketing tips and inspiration that will help you move your mission forward toward the betterment of our world. Make sure to whitelist our new email address lori@onamissionbrands.com to get all the goods straight to your inbox each week!
A New Era in Marketing & Branding
Does this feel like the end of an era? That we are closing the door on some incredible, impactful history? Yes.
But at the same time, my new direction feels…
Exciting
Hopeful
Positive
Authentic
Renewed
…And a little bit scary
But I trust in myself, and in you, my beloved audience, enough to know that this is what we are meant for.
Do you need help moving your mission forward? We are a team of heart-centered marketers that go above and beyond to build authentic, mission-driven brands that their audience falls in love with. Contact us today to set up a free consultation.
