Not everyone is a masterful storyteller, but I think, if we practice, we can be good enough storytellers to create a connection with our audience. By studying the elements of storytelling, we can begin to write content that engages and builds relatability with our readers. As you continue to share pieces of who you are in your stories, you will attract fans that will eventually become superfans. These superfans later go on to become clients.

As a branding and marketing agency for brands on a mission, we know what it takes to make your brand stand out and resonate with your ideal audience. And it all starts with a good brand strategy. But what makes a brand strategy infallible? The answer lies in its three essential ingredients: Mission, Vision, and Values. Let's take a peek into each one of them and see how they help shape your brand, making it more memorable and impactful.

When designing your lead magnet optin page, there are five main ingredients you should include. This is not a page that should contain an abundance of information. The purpose of this page is to give your subscribers enough information to make a decision about whether or not this is a resource they are interested in. But not so much information that they feel overwhelmed.

What will make you invest in an offer faster? The person selling their offer to you saying how awesome it is? Social proof detailing how amazing an offer is? Or actual words from someone similar to you describing exactly HOW the offer helped them and the process they had to go through to reach where they wanted to. That’s the power of a case study.

How often do you feel like throwing in the towel on Instagram because you’re overwhelmed with complex strategies and posting without results? But giving up on this platform with 1 billion+ monthly active users may not be an option if you want to increase your client base. So what do you do if you don’t want Instagram marketing to feel like a chore?

Develop a simple Instagram marketing strategy. Here's one you can use.

Many introverts struggle with the “traditional” marketing methods, but we still need to grow our business. Just because we don’t like to be the life of the party or scream from the rooftop to get attention doesn’t mean we can’t learn to market ourselves effectively. And be darn good at it. So here are 20 doable marketing ideas you can try if you are a self-proclaimed introvert.

So you have created an absolute gem of a lead magnet. Your potential clients love it and people are signing up in droves for it. But what next? Are you going to let them sign up, get a hold of that lead magnet and email them only when you have something to say or some news to share? Or do you want to take advantage of people opting in to your email list and turn them into forever fans and clients? That’s where your email welcome series comes into play.

When most people think about Pinterest, they think about home decor ideas, recipes, fashion, arts and crafts or more creative and visual categories. Planning a wedding? Sure, go to Pinterest for thousands of cute ideas. Want to get a tattoo? Ooh, Pinterest will show you lots of great designs. So, it’s very easy to completely dismiss this social media platform to market your coaching services. But before you do that, let’s answer the question “can Pinterest marketing work for coaches?”

Every mission-driven business needs a strategic lead funnel to grow in 2024. Lead funnels don't have to be complicated. In fact, you just need four separate components to create a ssytem that brings you consistent, qualified leads: a lead magnet, landing page, email nurture sequence, and social posts to promote your free offer.

All of us have a preferred way we make decisions and buy. We often think how we make buying decisions is how our clients will make decisions, so we will use those tactics in our marketing. But that is not necessarily true. Their reasons for buying may be completely different than your own. That is why you need to appeal to all four types of buyer personas when you plan your marketing strategy. Here's how:

Creating a sales funnel can seem like a complicated and vast task but in this beginner’s guide for coaches, I am going to simplify this process for you. I am going to walk you through how to create a sales funnel in a way that is completely doable, without all the fancy funnel jargon, so you can follow through all the way to the end.

While it may sound like yet another buzzword to add to your already full plate, omnichannel marketing is super essential if you want to keep your clients coming back for more. In this blog post, we'll explain why omnichannel marketing is so important and share some tips on how to get started.

One of the best ways to shine your light is through your coaching website. In this day and age, most everyone is online and they are stumbling into your social content, diving deeper into your website to learn more about you, and if you’re lucky, opting into one of your free offers, hoping to solve their problem. But if your coaching website does not grab their attention within seconds, they are gone forever, and some other coach will become the center of their attention. I don’t want this to happen to you. So if you’re a coach and you don’t have a website, or you aren’t proud of the website you have, now is the time to change that. Make this year the year you embark on building a website that attracts and converts your ideal clients.

Online marketing can feel overwhelming with so many options out there to get in front of your potential clients. And each medium requires its own strategy, content, and plan. What if I told you it doesn't have to be that way? That the key to strategic, stress-free marketing is to understand these five core phases of online marketing for coaches.

You became a life coach because you wanted to create transformation for people and make a difference in this world. And somewhere along the way of growing your life coaching business, you hit a wall. Growth became challenging and thoughts of giving up plagued your mind. In this article, I am going to outline the seven obstacles (along with strategies to overcome) you will incur while trying to grow your life coaching business.

Gotta love life and business! It’s always standing ready to deliver lessons, whether you want to learn them or not. At the end of every year, it’s always a time of reflection for me, as I look back on what the year has taught me. And since I spend the majority of my working hours immersed in the marketing world, it made sense that I would share with you the 10 marketing lessons I learned this year. Chances are you’ve learned some of these lessons as well, or at the very least, it will enlighten you to heed these lessons in the new year.

With a proper process and a list of steps to do, you can have the results you want without feeling stuck and mired in muck. To help you with that, we’ve decided to give you your very own website design checklist to follow BEFORE you start designing your website.

Do you have a presence on LinkedIn? Are your prospects hanging out on LinkedIn? If you answered yes to these questions, then you need to start a LinkedIn newsletter. Here's why.

Most of our clients come to us after a brief struggle with the continuously evolving landscape of digital marketing – unable to keep up with the new strategies, apps, and ever-changing trends that seem to pop up out of nowhere. But there are a few things that never change. And that’s what this start/stop marketing list is all about.

On a Mission Brands just completed a website redesign a few months ago. And we are currently handling two website redesign projects for clients. Each website project has very different goals and rationale for making the changes. Your website is the foundation of your business and it shouldn’t be treated as an afterthought. So if you’re asking yourself if it’s time for you to do a website redesign, here are 10 signs you might be ready.