Facebook. Instagram. LinkedIn. Twitter. YouTube. Pinterest. TikTok. Blogs. Email newsletters. It’s exhausting, trying to keep up, isn’t it? With so many choices, how do you implement a simple strategy that works? Let’s work through what you need to consider when designing your social media plan.

Blog posts drive traffic to your website and landing pages, and get eyeballs on your offer or services. Blog posts give Google a reason to point people to your site AND they give these people a reason to continue returning to your site once they’ve found it. So it's natural to want to increase traffic to blogs. And for that, you need to know how to write a blog to increase traffic.

You have been posting and engaging on LinkedIn for a while but are not seeing the results you want. Or perhaps you’re new on LinkedIn and want a highly engaged following. Maybe all the changes and new functionality LinkedIn has put forth has left you scratching your head about what type of LinkedIn content actually works. We got you.

Ugh. Grrrrr. Seriously?! Stop! Delete. What a waste of my time! These are just some of the common reactions we all have when we encounter sleazy marketing tactics. You’ve been a victim. I’ve been a victim. Yet these marketing tactics are still being used over and over again. It makes you wonder. Do these actually work? In some cases, they might, but is it really worth it to risk your reputation? Here is a recap of 5 tactics to avoid and what you can do instead.

Would you rather shop from a place that is clean, welcoming, and organized or from a place where everything is gathered in dusty heaps and you have to dig through it to get what you need? It’s the same with your website. Here's what you need for a great website.

A landing page is a single webpage created with 'one' specific purpose in mind. In this case, housing your freebies and selling your offers. A great landing page should make your customers want to read further and stay on the page. For that, it’s important to make your landing pages ‘pop’.

So how do you stand out from the crowd and grab your audience’s attention in this 1-second world we live in? Hooks. Specifically, marketing hooks. It is a phrase that grabs attention, makes someone stop and decide if they are still interested. If they are, they keep reading, or consider buying. If they aren’t, they move on. Don't let that happen to you.

Congratulations to Colleen St. Michaels on her new Kajabi rebrand. What an exciting project for us to work on. The result: A new brand that will attract our client's new ideal clients. Bonus result: A proud and confident client!

What’s better than converting a brand new prospect into a customer? Selling to an existing customer! Selling to an existing customer is 60 to 70 percent higher than selling to new leads. The best way to do that…use a Tripwire Funnel!

Have you ever felt challenged by writing content or copy for your business? You stare at the screen with a blank mind. You busy yourself with everything but writing content or copy. You promise yourself you will get to it tomorrow, but tomorrow comes and goes. All too common, there are very specific solutions to overcoming the writer's block that seems to plague us all.

If you’ve been in business for a while, you may have heard that building an email list is the best way to market your offer online. Research shows that 40% of marketers consider email marketing vital to their success. Most businesses have been using email lists to boost their sales, introduce their brand, or attract people to their biz. But what exactly is email list building? And how DO you build your email list? Read on and find out.

With so many social media platforms to choose from, it’s challenging to pick the ones that would benefit your business the most. With 444 million Pinterest users, 40% of them earning more than $75,000, it’s logical to wonder if Pinterest is right for your business. Let's dive in and find out.

This black history month I’d like to give homage to some of the greats who’ve inspired me to do more..be more..push the boundaries. Both, in my life and business. From Maya Angelou to Michelle Obama, let’s see what these greats have to say when it comes to staying true to our passion and purpose in life.

There are many types of funnel that are used for various reasons. But today, I want to talk with you about the very first funnel you should build for your coaching business. The 1st funnel is your lead builder funnel. You can kind of liken your lead builder funnel to your prospecting funnel. This is the funnel that builds a list of prospects that could eventually become clients. Is this funnel built in your business?

Love it or hate it, we all know that the beast that is social media is here to stay, and as a business owner, it’s almost impossible to ignore its importance in your marketing. But just like with any other mystical monster, there are plenty of social media myths circulating around its existence. Let's bust 6 of these myths right now.

Instagram has been throwing a LOT of new things at us recently, and honestly, even as a marketing pro, it’s hard to keep up! Some trends and updates are worth jumping on board with...while others seem like temporary distractions. One feature that has been around the block for way more than a #hotminute is stories, and they clearly are here to stay! But how do you create a constant flow of Instagram stories ideas without burning out or becoming stale?

The "social" in social media marketing is no more about your relationship with your customers. It’s about developing healthy relationships and working with others who have the same audience/goal/mission/values as you. It’s about developing strategic social media partnerships and collaborations so that you can harness the power of each other’s brands and audiences.

Before you let your heart sink when you hear "no" from a prospect, let's consider what this "no" means and what you can learn from it. Here are 5 reasons you may hear "no."

Building the right funnel often means a difference of thousands of dollars (or a huge amount of time) saved or lost. The process of selecting and implementing the right type of funnel for your business is complex. You can’t just throw something at the wall hoping some of it will stick. There are several types of funnels you can use in your coaching business to introduce your ideal client to your offer/business and convert them into customers. Here are 5 of them.

Do you ever stare at your computer, at a loss for what content to post on social media? Have no fear! If you are a coach, we are here to give you some great ideas to get your content sharing wheels churning again.