Are you cut out for the digital marketing game? Or are there some new traits you need to develop within yourself? Digital marketing requires constant growth and here are the 10 traits I feel are most important to be successful in this game.

Whether your coaching business is just getting off the ground or you’ve been at this gig for a while, you’ve probably been inspired by a podcast (...or two...or way more). But how do podcasts factor into your business, outside of simply what you can learn from them? Great question! Read on to learn more.

Although building an effective funnel for your business can be complicated, I will attempt to give you the basics, in hopes of shedding light on an important marketing concept.

Social media is an ever-changing beast and it’s overwhelming knowing where to start (and where to stop) when it comes to using it effectively in your business. Thankfully, knowledge is power and we’re taking back your power over social today by uncovering 5 Costly Social Media Mistakes Coaches are Making.

Love them or hate them, Instagram Reels are here to stay. Many of us (including me) are not comfortable with using Reels on Instagram. Some of us think that they’re frivolous and not meant for serious businesses. Plus why use reels when you can use IG stories or IGTV? Because of these reasons, Instagram Reels may not have a place in your business or content marketing strategy. But here’s why that should change.

Thankfully, there are multitudes of tools out there to help you create explosive growth on your Instagram. And with so many ways to share content on this platform — from posts to reels to IGTV to stories (oh, my!) — you are sure to find a combination of tools that work for you, your content, and your audience.

“It is a very crowded and noisy place online. Is it really worth it to market myself? Will it even do anything to grow my business?” A prospect recently asked me this. I am unpacking my answer in this week's blog.

Have you tried to build a sales funnel on your own in the past, and had little to no success? Here’s the deal. Success with your funnel takes a bit more planning. And unless you’ve had great training on how to build a funnel that converts and provides an amazing experience for your customers, you can’t possibly understand what is involved, and why so many people struggle. And in order to plan a successful sales funnel, you need to know what all goes into it.

Think that the newest shiny digital marketing strategy is the key to growing your coaching business? Think again. Times are changing and there is something that is equally, if not more important than that...building relationships. Here are some strategies you can use to build a well rounded sales and marketing plan for your biz.

Spelling and grammar matter if you want to have an online presence that looks professional. But if you don’t want people to snooze when they’re halfway through your website you need more.

To sell any coaching program or course online, you must have a killer online sales page. A sales page that speaks to the heart and mind of your ideal client. A sales page that converts and assists in creating sales for your offer. Here are the elements that every successful sales page should have.

Instead of planning for an entire year and risk significant changes that derail you, stay more focused and achieve success with a 90-day plan instead.

Whether you love or hate it, social media is here to stay… and it’s a necessity for your business these days. Where else would you find a global audience of over 3.6 billion people? Yep, according to Sproutsocial that’s how many people use social media currently...and the number is only projected to increase to 4.41 billion in 2025. But before you plunge into researching tips and tricks for successful social media marketing, take a look at the 7 social media tasks you should do every month without fail.

You might think creating video content is a long and drawn out process. But I have found a way to cut corners and produce regular videos without the stress and agonizing fear. Here is my step-by-step process.

It's super frustrating when you feel like you have a marketing strategy but you still aren't getting the traction you want. If this is you, it's time to step back and evaluate why your marketing strategy isn't working. Here are 6 potential reasons your efforts are not moving the needle for your business.

Is building your email list one of your goals this year? Then you need an effective lead magnet. Of all the different types of lead magnets you could use, there is one that outweighs the others. This is the lead magnet you should create this year.

Hate it or love it. Video content is here to stay. In fact, video is now the preferred medium for consuming information for a majority of internet users. And it’s only growing in popularity. Including dominating social media. If you are not using video content in your marketing strategy yet, then it’s probably time. A little worrying for those of us not completely comfortable being in front of the camera. No worries, we got you. Check out how you can create video content without actually being in it.

We are excited to announce a new direction for our team. Introducing On a Mission Brands, a branding and marketing agency for mission-driven brands. Our services include banding & offer strategy; copy & messaging; website design; and authority-building content creation & strategy.

To create content that converts and appeals to your target market, you must really know your audience. Here are 5 easy ways to get to know your audience and begin speaking their language. When you master this skill, magic happens in your business.

A huge number of business owners deal with writing fears. It will often cause writer's block or stop them altogether from sharing their expertise in the world. Here are some common writing fears and ways to overcome them.