Do you know that feeling when your heart is nagging you to reconnect and make a change? Staying connected to your heart helps you shine your best light in business and in life. Let's fix those disconnects that are dragging you down.

Social proof is one of the best ways to build the trust factor in marketing. Use these ways to build credibility and get more clients!

Do you ever feel exhausted from constantly creating new content for your business? There is another solution that will save you time while still establishing your expertise in your space.

Every business should be engaged in social media marketing. But there are some do's and don'ts to pay attention to if you're gonna maximize the effectiveness.

Much like the value of using video in your marketing and the fact that our brains are built to retain ideas that are eye-catching and visually appealing, the use of motion graphics in your social media has a greater chance of catching your audience’s fleeting attention.

Webinars are a powerful content tool that enable you to create intimacy and provide massive value for your prospects. Here are 5 great reasons you need to start using webinars to sell your services.

Everyone loves a good story. Creating your brand story gives you clarity in your messaging, and it also gives you a fantastic source of evergreen content for your marketing channels.

Does your business have a blog? If so, is it a Wordpress blog? Here are 6 great reasons we love WordPress blogs!

There are two ways to achieve social media growth. One way is through organic methods and the other is through paid advertising and services. Personally, I am in favor of using both. But how do you know which is right for you?

Did you know 60% of my client base came from referrals? And 40% of them came from my own clients. Wow! Digital marketing strategies are good, but don't ever forget the power of using word-of-mouth marketing.

Today, almost every company has a website. With an ever-increasing number of online businesses competing for visibility, it is important to establish yourself as an authority within your niche, while also making your website stand out from the competition. Here we'll discuss some of the most effective tactics that can turn your website into an immersive, interesting experience that will draw people in. From dynamic visuals to interactive content elements and beyond, there are plenty of fun things you can do on your site that will take it up a notch – and help create a standout brand.

Content categories are your fastest path to organizing your content, while also establishing yourself as an expert. Let’s talk about the what, why and how of using content categories.

What does your audience think of you? Do they think you/your business are fun? Serious? Exclusive? More important, what do you want your audience to think about you/your business? This is where your branding comes into play.

With so many businesses on social media, unfortunately, rocking your social media plan is not as simple as posting and moving on. It’s much deeper than that. While we can all get lost in all the social media training that is available online, I thought I would give you just a few changes you can make to create a big difference for you.

At On a Mission Brands, we strive to introduce you to our favorite marketing tools. Canva is one of our faves for creating beautiful marketing materials of all types.

Your voice is needed as we make our way through this pandemic. That being said, we all need to be careful during this time - or any other period of crisis or catastrophe - to keep our content sensitive and relevant to current events. In fact, it almost seems socially irresponsible of us to not acknowledge difficult times, but it is equally irresponsible to do so in a way that could be insensitive to others.

As a small business owner yourself, you might be tempted to stop marketing - either because you are preoccupied by everything going on, you want to cut costs and marketing seems like an obvious choice, or you just don’t have the time because you are putting out fires. I want to encourage you, however, to continue marketing your business.

But…

Your approach needs to be different right now.

Perfection is unattainable. The good news is you can actually offer more when it comes to your marketing (and your business in general) when you take steps to overcome perfectionism and instead focus on increasing your confidence and authenticity.

Let me ask you a question. How much time do you spend each day scrolling through your Facebook, LinkedIn, Instagram or Twitter feeds? An even better question is how long does it take you to decide if you will stop and read some piece of content? Does the image factor into your decision? Most of us are visual and your social images need to not only catch your audience's eye but also their attention.

One of the biggest mistakes that new and struggling business owners make is failing to properly identify their ideal client avatar. This is such an important exercise that will result in an excellent return on your investment. This article shares some tips on how to hone in on your ICA.