All Blog Posts
Why Your Marketing Strategy Isn’t Working
It's super frustrating when you feel like you have a marketing strategy but you still aren't getting the traction you want. If this is you, it's time to step back and evaluate why your marketing strategy isn't working. Here are 6 potential reasons your efforts are not moving the needle for your business.
The Best Lead Magnet for Your Mission-Driven Business
Is building your email list one of your goals this year? Then you need an effective lead magnet. Of all the different types of lead magnets you could use, there is one that outweighs the others. This is the lead magnet you should create this year.
Camera shy? The importance of video content and how to rock it!
Hate it or love it. Video content is here to stay. In fact, video is now the preferred medium for consuming information for a majority of internet users. And it’s only growing in popularity. Including dominating social media. If you are not using video content in your marketing strategy yet, then it’s probably time. A little worrying for those of us not completely comfortable being in front of the camera. No worries, we got you. Check out how you can create video content without actually being in it.
Announcing On a Mission Brands: A Branding and Marketing Agency for Mission-Driven Brands
We are excited to announce a new direction for our team. Introducing On a Mission Brands, a branding and marketing agency for mission-driven brands. Our services include banding & offer strategy; copy & messaging; website design; and authority-building content creation & strategy.
5 Easy Ways to “Really” Know Your Audience
To create content that converts and appeals to your target market, you must really know your audience. Here are 5 easy ways to get to know your audience and begin speaking their language. When you master this skill, magic happens in your business.
20 Common Writing Fears (and How to Conquer Them!)
A huge number of business owners deal with writing fears. It will often cause writer's block or stop them altogether from sharing their expertise in the world. Here are some common writing fears and ways to overcome them.
6 Signs You’ve Lost Your Business Mojo (and How to Fix It)
Do you know that feeling when your heart is nagging you to reconnect and make a change? Staying connected to your heart helps you shine your best light in business and in life. Let's fix those disconnects that are dragging you down.
7 Creative Ways to Share Your Customer Stories (and Get More Clients in Return!)
Social proof is one of the best ways to build the trust factor in marketing. Use these ways to build credibility and get more clients!
5 Ways Content Curation Helps Your Business
Do you ever feel exhausted from constantly creating new content for your business? There is another solution that will save you time while still establishing your expertise in your space.
20 Tangible Tips for Your Social Media Marketing
Every business should be engaged in social media marketing. But there are some do's and don'ts to pay attention to if you're gonna maximize the effectiveness.
Scroll Stopping, Motion Graphics for Your Social Media
Much like the value of using video in your marketing and the fact that our brains are built to retain ideas that are eye-catching and visually appealing, the use of motion graphics in your social media has a greater chance of catching your audience’s fleeting attention.
5 Reasons to Join the “Webinars” Party
Webinars are a powerful content tool that enable you to create intimacy and provide massive value for your prospects. Here are 5 great reasons you need to start using webinars to sell your services.
Creating and Sharing Your Brand Story... and Why It Matters
Everyone loves a good story. Creating your brand story gives you clarity in your messaging, and it also gives you a fantastic source of evergreen content for your marketing channels.
6 Reasons Why a WordPress Blog is the Best
Does your business have a blog? If so, is it a Wordpress blog? Here are 6 great reasons we love WordPress blogs!
Organic vs. Paid Social Media Growth - Which is Better?
There are two ways to achieve social media growth. One way is through organic methods and the other is through paid advertising and services. Personally, I am in favor of using both. But how do you know which is right for you?
The Magic of Referral Marketing
Did you know 60% of my client base came from referrals? And 40% of them came from my own clients. Wow! Digital marketing strategies are good, but don't ever forget the power of using word-of-mouth marketing.
Fun Things You Can Do on Your Website to Create a Standout Brand
Today, almost every company has a website. With an ever-increasing number of online businesses competing for visibility, it is important to establish yourself as an authority within your niche, while also making your website stand out from the competition. Here we'll discuss some of the most effective tactics that can turn your website into an immersive, interesting experience that will draw people in. From dynamic visuals to interactive content elements and beyond, there are plenty of fun things you can do on your site that will take it up a notch – and help create a standout brand.
Content Categories: Your Path to Organization and Establishing Expertise
Content categories are your fastest path to organizing your content, while also establishing yourself as an expert. Let’s talk about the what, why and how of using content categories.
What Does Your Branding Say About You?
What does your audience think of you? Do they think you/your business are fun? Serious? Exclusive? More important, what do you want your audience to think about you/your business? This is where your branding comes into play.
A Guide to “Rock” Your Social Media Plan
With so many businesses on social media, unfortunately, rocking your social media plan is not as simple as posting and moving on. It’s much deeper than that. While we can all get lost in all the social media training that is available online, I thought I would give you just a few changes you can make to create a big difference for you.