This powerful conversation between host Tara Leson and offer strategist Lori Young dives into what it really takes to grow a business in today’s saturated, AI-disrupted online world. You will explore offer ecosystems, authenticity, trust-building, and the messy middle of launching offers. It is a must-read for coaches and experts craving aligned strategy, real talk, and the confidence to lead with their full humanity.

The coaching and online business landscape is evolving fast — and 2026 will reward clarity, alignment, and trust over trends. In this grounded report, Lori Young shares 10 key business trends to watch in 2026 and her honest take on what they mean for coaches, healers, and soul-led experts. A must-read for anyone planning an intentional, sustainable next chapter.

Memberships and paid communities are everywhere in 2025—but are they right for your coaching business? In this post, Lori shares her personal experience inside two very different paid communities and what she learned about connection, capacity, and alignment. Discover the real ingredients behind sustainable memberships—and how to choose the offer model that truly fits your energy and business goals

There’s a lot of noise about “charging more,” but few people talk about what actually makes an offer high-ticket. In this grounded, strategic breakdown, Lori Young shares the truth about premium pricing — what defines it, when the timing is right, and how to know if it truly fits your business. Clarity first. Confidence next. Alignment always.

Every entrepreneur wrestles with offers — some soar, others flop. In this Founder Reflection, Lori shares the 10 most common offer challenges she’s witnessed over two decades in business. From wandering specialties to silent launches, you’ll discover the patterns that derail growth and the lessons that will help you build offers that align, sell, and sustain your business for the long term.

An aligned coaching offer suite is more than a list of programs—it’s a client journey that creates clarity, flow, and recurring revenue. In this post, Lori Young shows you how to design entry points, mid-tier bridges, premium experiences, and continuity offers that meet clients where they are while protecting your energy. Discover how to simplify your business, deepen your impact, and scale without burnout.

No one wants to go through all the hard work of launching a new offer, only to have it flop. Truth be told though, it happens to most of us. I’ve been a launch manager for years and have supported many coaches in getting their offers out into the world. And I can tell you from experience that although there are many moving components that make a launch successful, the single greatest starting point to achieve sales is with your offer. If you focus a great amount of energy on perfecting your offer, you will eventually break through and experience the joys of a multi-five or six figure launch. Here is your comprehensive guide to creating a hole-in-one offer.