When designing your lead magnet optin page, there are five main ingredients you should include. This is not a page that should contain an abundance of information. The purpose of this page is to give your subscribers enough information to make a decision about whether or not this is a resource they are interested in. But not so much information that they feel overwhelmed.

Do you have a lead magnet? Is it working well to build your email list and bring you more leads? If not, you might want to read the 10 steps I use to build an effective lead magnet strategy.