All Blog Posts
Black Friday for Service-Based Businesses: 7 Ways to Play It or Skip It
For eight years I avoided Black Friday, and the one year I jumped in, I came out feeling completely misaligned. This post walks through seven sustainable ways service-based businesses can approach Black Friday, from skipping it entirely to launching early, running an undiscounted pop-up, or testing a beta offer, plus the year-round habit that matters more than any single sale.
Why "Just Niche Down" Doesn't Work for Experts With Layered Expertise (and What Does)
You've probably heard "just niche down" a hundred times. But for experts with layered backgrounds and years of experience across multiple areas, that advice lands wrong, because it's targeting advice, not positioning advice. This post breaks down the two-step Positioning Up Framework and why the goal was never to get smaller. It was to get clearer.