All Blog Posts
Where to Move Your Custom GPTs (Without Giving Away Your IP)
Custom GPTs stop working on December 11, and if you sold one or built your methodology into one, the fastest fix could hand that methodology to anyone who opens the file. In this episode recap, Lori Young and Wendy Breakstone break down what to back up first and where to rebuild, and when a skill is the right move for your IP.
Using AI to Build Your Offer: 5 Things to Hand Off, 5 to Keep Human
I built an offer with generic AI once, and it was so underwhelming that I scrapped it and started over. This post shares my honest map for using AI to build your offer: the five parts where AI earns its keep, and the five where a human needs to stay involved.
7 Secrets to Building a Six-Figure Coaching or Expert Business in 2026
Here's the truth: building a six-figure coaching business requires more than expertise. It requires strategic positioning, structured offers, and systems you can actually sustain. According to industry research, 78% of coaches who hit $100,000 do it by implementing clear authority positioning and ecosystem-based offer structures—not by trading more hours for dollars or hustling harder. This guide breaks down the seven essential elements that separate thriving coaching businesses from those stuck in the struggle cycle.
Branding as Healing: Trusting Yourself in a Noisy Marketing World with Valeria Basso
What if branding wasn’t just about strategy—but about healing? In this conversation with brand strategist and healer Valeria Basso, we explore why your quirks are your edge, how to brand yourself without being boxed into a niche, and why imposter syndrome fades when you own your story. Discover how to align your marketing with who you truly are—and finally stand out in a crowded, cookie-cutter world.
Scale Smarter - Turn Your Expertise into an AI Powered Asset with Mallika Malhotra
Scaling your expertise doesn’t mean adding more to your plate — it means packaging your brilliance into assets that work for you. In this guest collaboration, Lori Young and brand strategist Mallika Malhotra dive into how frameworks become the foundation for AI-powered tools, like Mallika’s Brand Force™ and Lori’s OfferMojo™ Squad. Learn how to scale smarter, amplify your impact, and future-proof your business with clarity and innovation.
10 Mistakes Coaches Make When Drafting their Website Copy
As a digital marketing agency that has edited our clients’ DIY copy before designing their websites, we say... writing your own website copy is great!
When our clients write their own copy, it’s in their voice and feels authentic to them. And they always have us to refine it. However, we did notice a few common mistakes that almost every coach made when drafting their website copy. We’d love to share them with you, so you can avoid them when drafting yours.