All Blog Posts
6 Social Media Myths Busted!
Love it or hate it, we all know that the beast that is social media is here to stay, and as a business owner, it’s almost impossible to ignore its importance in your marketing. But just like with any other mystical monster, there are plenty of social media myths circulating around its existence. Let's bust 6 of these myths right now.
10 Simple (but Effective!) Instagram Stories Ideas
Instagram has been throwing a LOT of new things at us recently, and honestly, even as a marketing pro, it’s hard to keep up! Some trends and updates are worth jumping on board with...while others seem like temporary distractions. One feature that has been around the block for way more than a #hotminute is stories, and they clearly are here to stay! But how do you create a constant flow of Instagram stories ideas without burning out or becoming stale?
15 ways to form strategic partnerships and collaborations on social media
The "social" in social media marketing is no more about your relationship with your customers. It’s about developing healthy relationships and working with others who have the same audience/goal/mission/values as you. It’s about developing strategic social media partnerships and collaborations so that you can harness the power of each other’s brands and audiences.
How a “No” from a Potential Client Can Improve Your Offer
Before you let your heart sink when you hear "no" from a prospect, let's consider what this "no" means and what you can learn from it. Here are 5 reasons you may hear "no."
5 types of funnels you can use in your business
Building the right funnel often means a difference of thousands of dollars (or a huge amount of time) saved or lost. The process of selecting and implementing the right type of funnel for your business is complex. You can’t just throw something at the wall hoping some of it will stick. There are several types of funnels you can use in your coaching business to introduce your ideal client to your offer/business and convert them into customers. Here are 5 of them.
20 Captivating Social Media Content Ideas for Mission-Driven Entrepreneurs and Organizations
Do you ever stare at your computer, at a loss for what content to post on social media? Have no fear! If you are a coach, we are here to give you some great ideas to get your content sharing wheels churning again.
The 10 Traits You Need for Success with Digital Marketing
Are you cut out for the digital marketing game? Or are there some new traits you need to develop within yourself? Digital marketing requires constant growth and here are the 10 traits I feel are most important to be successful in this game.
How a Podcast Can Grow Your Mission-Driven Business
Whether your coaching business is just getting off the ground or you’ve been at this gig for a while, you’ve probably been inspired by a podcast (...or two...or way more). But how do podcasts factor into your business, outside of simply what you can learn from them? Great question! Read on to learn more.
A Crash Course on Funnel Building for Your Business
Although building an effective funnel for your business can be complicated, I will attempt to give you the basics, in hopes of shedding light on an important marketing concept.
5 Costly Social Media Mistakes You Might Be Making
Social media is an ever-changing beast and it’s overwhelming knowing where to start (and where to stop) when it comes to using it effectively in your business. Thankfully, knowledge is power and we’re taking back your power over social today by uncovering 5 Costly Social Media Mistakes Coaches are Making.
Instagram Reels decoded: How can you use them in your marketing strategy?
Love them or hate them, Instagram Reels are here to stay. Many of us (including me) are not comfortable with using Reels on Instagram. Some of us think that they’re frivolous and not meant for serious businesses. Plus why use reels when you can use IG stories or IGTV? Because of these reasons, Instagram Reels may not have a place in your business or content marketing strategy. But here’s why that should change.
Instagram Tools for Explosive Growth
Thankfully, there are multitudes of tools out there to help you create explosive growth on your Instagram. And with so many ways to share content on this platform — from posts to reels to IGTV to stories (oh, my!) — you are sure to find a combination of tools that work for you, your content, and your audience.
Stand Out in a Sea of Noisy Competitors
“It is a very crowded and noisy place online. Is it really worth it to market myself? Will it even do anything to grow my business?” A prospect recently asked me this. I am unpacking my answer in this week's blog.
An Effective Sales Funnel has Four Distinct Stages
Have you tried to build a sales funnel on your own in the past, and had little to no success? Here’s the deal. Success with your funnel takes a bit more planning. And unless you’ve had great training on how to build a funnel that converts and provides an amazing experience for your customers, you can’t possibly understand what is involved, and why so many people struggle. And in order to plan a successful sales funnel, you need to know what all goes into it.
Digital Marketing vs. Building Relationships to Grow Your Business
Think that the newest shiny digital marketing strategy is the key to growing your coaching business? Think again. Times are changing and there is something that is equally, if not more important than that...building relationships. Here are some strategies you can use to build a well rounded sales and marketing plan for your biz.
Spelling and Grammar Matters: So Do These 5 Copy Gems
Spelling and grammar matter if you want to have an online presence that looks professional. But if you don’t want people to snooze when they’re halfway through your website you need more.
Anatomy of a Killer Online Sales Page
To sell any coaching program or course online, you must have a killer online sales page. A sales page that speaks to the heart and mind of your ideal client. A sales page that converts and assists in creating sales for your offer. Here are the elements that every successful sales page should have.
Why Your Mission-Driven Business Needs a 90 Day Marketing Plan
Instead of planning for an entire year and risk significant changes that derail you, stay more focused and achieve success with a 90-day plan instead.
7 Social Media Tasks You Should Do Every Month
Whether you love or hate it, social media is here to stay… and it’s a necessity for your business these days. Where else would you find a global audience of over 3.6 billion people? Yep, according to Sproutsocial that’s how many people use social media currently...and the number is only projected to increase to 4.41 billion in 2025. But before you plunge into researching tips and tricks for successful social media marketing, take a look at the 7 social media tasks you should do every month without fail.
How You Can Quickly and Effortlessly Create Video Content
You might think creating video content is a long and drawn out process. But I have found a way to cut corners and produce regular videos without the stress and agonizing fear. Here is my step-by-step process.