Two people signed up for an offer I built last November. In this post I break down exactly why, using the six pillars I now check every offer against before it goes out: positioning, structure, messaging, ecosystem, visibility, and sales.

Everyone's saying online courses are dead. But what if the format was never the problem? In this episode with Harvard-trained educational neuroscientist Kasia Derbiszewska, we get into what actually separates a course that produces transformation from one that collects digital dust — and it comes down to design.

To sell any coaching program or course online, you must have a killer online sales page. A sales page that speaks to the heart and mind of your ideal client. A sales page that converts and assists in creating sales for your offer. Here are the elements that every successful sales page should have.