Bundles are one of the most underrated strategies for growing an aligned email list and selling your offers. In this post, email marketing strategist Allison Hardy shares how she hosted 15 bundles in two years, grew her list from 4,000 to 11,000, and what makes the difference between a bundle that converts and one that just grows your numbers.

So you have created an absolute gem of a lead magnet. Your potential clients love it and people are signing up in droves for it. But what next? Are you going to let them sign up, get a hold of that lead magnet and email them only when you have something to say or some news to share? Or do you want to take advantage of people opting in to your email list and turn them into forever fans and clients? That’s where your email welcome series comes into play.