So you have created an absolute gem of a lead magnet. Your potential clients love it and people are signing up in droves for it. But what next? Are you going to let them sign up, get a hold of that lead magnet and email them only when you have something to say or some news to share? Or do you want to take advantage of people opting in to your email list and turn them into forever fans and clients? That’s where your email welcome series comes into play.