In this episode, Lori Young interviews Lisa Haukom, founder of The Golden Brand, about the importance of brand visibility and building a personal brand. Lisa shares her mission of helping people see the unseen and how she uses photography to capture the essence of a brand. They discuss the significance of being authentic and vulnerable in your brand, as well as the importance of setting boundaries and staying true to your mission. Lisa also provides tips on finding visual inspiration for your brand and the power of evolving organically.

Jennifer Locke, a business book ghostwriter and nonfiction book strategist, joins the podcast to discuss how writing a book can help build brand visibility and authority. She shares her mission of helping people overcome creative blocks and doubts and encourages them to listen to the little voice urging them to create something. Jennifer explains her journey to becoming a ghostwriter and the satisfaction she finds in bringing her clients' stories to life. She emphasizes the power of a book to impact people deeply and reach a wide audience. Jennifer also provides insights into the process of writing a book, including getting clear on the audience and message, overcoming writer's block, and maintaining a writing routine. She recommends self-publishing for most clients due to the control and flexibility it offers. Jennifer concludes by highlighting the importance of reading for inspiration and regeneration.