Episode 3: Using a Book to Build Brand Visibility and Authority
Jennifer Locke, a business book ghostwriter and nonfiction book strategist, joins the podcast to discuss how writing a book can help build brand visibility and authority. She shares her mission of helping people overcome creative blocks and doubts and encourages them to listen to the little voice urging them to create something. Jennifer explains her journey to becoming a ghostwriter and the satisfaction she finds in bringing her clients' stories to life. She emphasizes the power of a book to impact people deeply and reach a wide audience. Jennifer also provides insights into the process of writing a book, including getting clear on the audience and message, overcoming writer's block, and maintaining a writing routine. She recommends self-publishing for most clients due to the control and flexibility it offers. Jennifer concludes by highlighting the importance of reading for inspiration and regeneration.
Key Takeaways
Jennifer's mission is to help people overcome creative blocks and doubts and own their creativity and voice.
Writing a book allows entrepreneurs and thought leaders to build brand visibility and authority.
Self-publishing is often recommended for clients due to the control and flexibility it offers.
Reading is a source of inspiration and regeneration for writers.
Quotes
"Who are you to withhold it from somebody who needs it?" - Jennifer Locke
"Your book right now inside of you is the thing that somebody else doesn't know that they need." - Jennifer Locke
"It's very normal to be at the beginning of a project and to have a lot of excitement for it and then to get 10,000 words in, 20,000 words in, and to think it's the worst thing ever." - Jennifer Locke
About The Guest:
Jennifer Locke is a business book ghostwriter and nonfiction book strategist. She helps entrepreneurs and thought leaders uplevel their brands with a book. Jennifer has been writing fiction since 2011 and brings this fiction writing approach to her work with clients. She has ghostwritten business books that have been published by both business presses and big five publishers. Jennifer's mission is to help people overcome their creative blocks and doubts and own their creativity and voice.
50 Prompts to Get Your Writing NOW
About the Host:
Lori Young is the host of the On a Mission Mojo podcast and the founder of On a Mission Brands, a branding and marketing agency. With over 15 years of experience in the corporate space, Lori has a passion for supporting coaches, social impact entrepreneurs, authors, nonprofit organizations, and startups who are creating positive change in the world. She is dedicated to helping these mission-driven brands elevate their visibility and make a difference in humanity.
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