Episode 6: Building Trust and Visibility through Personal Branding and Photography
In this episode, Lori Young interviews Lisa Haukom, founder of The Golden Brand, about the importance of brand visibility and building a personal brand. Lisa shares her mission of helping people see the unseen and how she uses photography to capture the essence of a brand. They discuss the significance of being authentic and vulnerable in your brand, as well as the importance of setting boundaries and staying true to your mission. Lisa also provides tips on finding visual inspiration for your brand and the power of evolving organically.
Key Takeaways:
Building trust in your personal brand requires showing the unseen parts of yourself and being authentic.
Visuals that showcase who you are as a human and your process can build the most trust with your audience.
Cohesive branding doesn't have to be limited to a specific number of colors or fonts; it can evolve organically over time.
Rebranding should be an organic evolution rather than a hard pivot to maintain trust with your audience.
Visibility looks different for every brand, and it's important to choose platforms and strategies that align with your mission.
Quotes:
"Helping people see the unseen, see the parts of themselves that they might be holding back and what they're capable of and how that plays into their brand." - Lisa Haukom
"Nobody wanted to do like we're doing, do a video podcast or be on Instagram or share their photo. So they ended up being these little mini therapy sessions where I was basically helping them find permission to be visible." - Lisa Haukom
"What you bring into your brand has to be an extension of you. It doesn't mean it has to be your lifestyle or what your house looks like, but it has to be an extension of the particular energy that you're bringing out into the world." - Lisa Haukom
About The Guest:
Lisa Haukom is the founder of The Golden Brand, a digital studio specializing in brand vision for heart-forward innovative and creative brands and brand photography. She is also the creator of the self-portrait method, a proprietary methodology and tools designed to help women learn to love, heal, and accept themselves through the art of self-portrait photography.
Lisa’s clients have been featured in lifestyle publications like Domino, The Huffington Post, Apartment Therapy, Vogue, Well + Good, Forbes and many more. Lisa was named The Luupe’s 2023 Self Portrait Artist of the Year. But this pioneer isn’t just a photographer and content creator; she’s also an empathetic and compassionate soul. Lisa offers transition-affirming photography sessions to young members of the transgender community and provides a safe and supportive environment where individuals can express their true selves, free from judgment.
About the Host:
Lori Young is the host of the On a Mission Mojo podcast and the founder of On a Mission Brands, a branding and marketing agency. With over 15 years of experience in the corporate space, Lori has a passion for supporting coaches, social impact entrepreneurs, authors, nonprofit organizations, and startups who are creating positive change in the world. She is dedicated to helping these mission-driven brands elevate their visibility and make a difference in humanity.
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